As you know, the Mailrelay team loves email marketing, if developing an email marketing tool is not enough, we also advise our clients and write about this topic on our blog.
We always want to improve, therefore, we have worked to get the Returnpath certification for our own campaigns.
Fortunately, we were able to rapidly increase the number of customers and the number of subscribers of our blog, so the importance of obtaining this certification, which as you should know, improves the delivery rate of emails.
Currently, in some articles of our blog, we have 70% of open rate, sometimes even higher, depending on the content that was sent. All newsletters sent to our customer base always have over 30% of open rate, that makes us very happy.
This difference is normal as subscribers who registered on the blog are more engaged with the content received. Customers receive newsletters with information that may not be of interest to everyone, for example, when we send information about SMTP, it is not something of general interest, or when we send some promotion for small accounts, customers who send millions of messages will not be interested.
Therefore, this difference is normal and the open rates are different, but within what is expected.
Do we believe we can improve with the ReturnPath certification?
Certainly, although we are happy, we are always looking for Alternatives to further improve our campaigns, and improve the open rate of our own newsletters is very important, but we also have to know how this type of certification works, so that we can recommend them safely for customers who may need them, if they are in a situation similar or different, but if they might take advantage of these tools, Mailrelay can be an important source of information.
We like to experiment with our own campaigns!
ReturnPath offers more advantages besides improving the delivery rate, and allows a greater delivery speed, which is needed in several situations.
Although with Mailrelay it is possible to send emails with high-speed delivery, some ISP as Gmail, Yahoo, etc. could distrust large volumes of emails, if the campaign is sent very fastly. This certification can help to make these ISPs accept these emails, if necessary.
According to the information ReturnPath offers:
The best email marketing campaigns may reach 40% more the inboxes and could triple the open rate of Typical softwares.
We will keep you updated on the progress of our campaigns with this certification!
Is it easy to get the ReturnPath certification?
Actually it is not easy, besides the price you must pay, without any assurance that it will be granted, there are many requirements that must be met. Newsletters that are sent must be within a specific standard, in addition, the method you use to capture New e-mails also must meet certain requirements that the ReturnPath team will review during all the process.
During this process, they will indicate the necessary changes, and will check them again, to see if everything is correct.
It is a process that can be quite time consuming and requires investment, both technical as well as financially.
Is it worth?
Depends on each individual situation, as in any marketing action, what really matters is the ROI. If, with the certification it is possible to improve communication with potential and current customers, it will have been worthwhile.
We will keep you updated on the results of our next newsletters on our blog. If you are looking for cheap email marketing, Mailrelay is the best email platform you will ever find. Create your account today!