The SpamScore is a metric system of checking the possible risk of an email, to try to determine if It is or is not spam. All antispam systems will use this score, the filter will add or subtract points for different rules, if the sum reaches the value defined in the system, the filter will […]
So far, when importing a zip file with a template, the system attached any included images in the email body. This was purposely designed so that the user could view the images automatically, without having to click the button to display images. The user just had to upload the file and the system would attach […]
Today we are going to explain what a double opt-in subscription means, although we believe that most users already know what this concept means, it is a critical point to creating successful email campaigns and maximize the delivery rate of your newsletters. A double opt-in subscription is basically a subscription with confirmation by email. That […]
We have implemented a very useful improvement to import mailing list with multiple custom fields. Now, it is not necessary to create these custom fields in the system before importing the database. For this to work, the file must have the name of each field in the first line, which is the header of the […]
IMPORTANT: if you work with Mailrelay V2, you will not be able to use subdomains with an SSL certificate, as this could lead to security warning errors. If you use V3 (accounts created after March 2019), you can set up a subdomain with an SSL certificate. A custom domain will replace the generic domain used […]
The obfuscation of an URL is a method used by criminals to practice phishing, so that scammers can hide a fake URL in a link with a text that points to another URL. For example: Click here to update your account www.paypal.com And when he clicks, the user is directed to a URL like this: […]
Many users ask us this question. This post will serve as clarification and explanation of this concept. A spamtrap literally means a trap for spammers, but we will see a more technical definition, according to Microsoft: “Spamtraps are email addresses which are created and maintained by ISPs and blacklists for the sole purpose of catching spammers. Sending […]
So far we have not published a post on this on our blog and this segmentation is very important for improving the engagement with your subscribers, perhaps the most important step. When we talk about segmentation by frequency, this means creating subscriber lists based on their preferences regarding the number of campaigns sent to them. […]
The creation of a landing page should be done very carefully for any email campaign, especially when we try to get new subscribers. That is, when there is a great variety of aspects to be tested, verified and optimized in detail: position of the form, calls to action, data testers, etc. Unfortunately, many companies neglect […]
Firstly, it is important to note that all newsletters should have an unsubscribe link, this link should be visible and easy to use to comply with international and local regulations but some users don't use the internal link Mailrelay provides, (because their system has other opt-out options, for example) however, in some situations, you can […]
