What is KPI, and how to use it in your marketing strategy?

Manuel Porras

In this post, I will talk about something fundamental in any online and offline marketing strategy, KPIs. You have probably already read something about this indicator, but perhaps you don’t know that it will reflect the success or failure of your business.

Tips for getting leads and expanding your list of emails

Teresa Alba

Surely you’ve heard a lot about the advantages of email marketing as a means to increase your sales and your online reputation, but don’t forget that creating a successful digital strategy is not easy.

7 tips to increase the ROI of your newsletter

Celene Talía

Is your email marketing campaign lucrative? Being one of the most profitable marketing channels with 160 million messages sent per second, the email is also the most economical medium, requiring a investment of up to 78% less than any other marketing strategy.

How to send a newsletter that will impact your subscribers

mailrelay , Invited guest @ Mailrelay

Learning how to send a newsletter that won’t end up in the spam folder will be vital to improving your conversion rates as well as helping to improve your online reputation. It is no coincidence that most online companies are working with email marketing strategies. That is already proven to be one of the best […]

Super Google+ guide

The Social Media Family

What is Google+? A little of history. After the (unsuccessful) attempts of Google to gain a foothold in the social networking market with Wave, Google Buzz and Orkut, in June 2011 Google+ was launched (abbreviated as G +).

How to design effective calls to action?

Teresa Alba

When looking for information on how to create a good marketing strategy, it is quite common that sooner or later you start reading advice on creating effective  calls to action.

Keys to creating a blog prepared for Email Marketing

Max Camuñas

Creating a blog is not as simple as it seems at first glance, since this process involves choosing and purchasing certain services and tools, so that you will create a personal Blog, with the necessary features for any marketing action you decide to plan.

Free newsletter templates

Jonatan Botello

Nowadays, there is a great variety of free newsletter templates which can be useful for your email marketing campaigns. It is crucial to select the best option because it will help you to increase your conversion rate.

Email campaigns, do you know what your subscribers expect from you?

mailrelay , Invited guest @ Mailrelay

We have often talked about the importance of planning for the creation of email marketing campaigns. We need to consider our goals, the message we want to send, the content, images, etc. We talked about many things, but there was something that was missing.

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