Categoría general con artículos de Marketing, pero sin tema específico.
More clicks on the links in your email marketing campaigns means more sales possibilities, right? Of course, if contacts don’t go to your website or store, they probably won’t buy from you. How, then, can we get more clicks on our links or calls to action? Well, for this little problem, there are some very […]
Strategies are the path that every brand must establish to achieve its goals and objectives. In the case of content marketing strategies, it is vital to work mainly to improve the ranking of your website or blog and create a closer relationship with your target audience. To start preparing relevant content, you will need to […]
Every email marketer dreams of sending beautiful campaigns that convert. Study after study confirms the RIO potential of email, but what’s less clear is the creative path you should walk to get there. There’s a healthy body of evidence to support the humble plain text email. Meanwhile, our inboxes are filled with highly-designed campaigns from […]
Email marketing has proved to be an oldie Goldie that won’t be dying anytime soon, with its high ROI: you get an average return of $44 for every dollar spent. For that reason many businesses are investing their money and time in email marketing, 93% of B2B marketers use email to distribute content. This signifies […]
There are two ways to convince your subscribers to open your emails; one is to write impactful subject lines that your contacts will not be able to ignore. The other alternative is to have a recognized brand or a very good relationship with our contacts so that the subject line of our emails is almost […]
With the number of domestic animals growing faster and faster, it is not surprising that the pet care and feeding sector is making millions in the world. But as more and more people have pets at home, it has also become one of the most competitive niches on the market, so if you want to […]
Is it worth creating a virtual store? With so many options and sales platforms, many entrepreneurs are afraid to spend money investing in a corporate sales website. First of all, the answer to this vital question is definitely yes. Why? You certainly have no doubts about the importance of the Internet in our lives. Still, […]
Digital marketing can be a challenge, even for those of us who have been crossing this path for several years. For example, it may be difficult to understand certain concepts, or perhaps you don’t know what different acronyms mean, where correctly the best strategies can be applied and what is the best way to improve […]
Professional relationships are changing dramatically and, with that, the way of managing companies and their workers. Organizations are flat, work on projects, leadership has changed, and people are working remotely from the most unsuspected places. The way we work and interact with colleagues is also changing. That means companies have to adapt to this new […]
Crises arise when you least expect to face any problem. These situations can rarely be predicted, as well as their effects. However, there is something that can condition the severity of the consequences; the actions that each company implements in response to any adversity. Ideally, these actions should be included in a risk plan and […]
