After the advent of the digital age, traditional commerce has undergone many changes. Today, families are getting smaller, so in most cases, these households have a lower purchasing power. With less money, these consumers need to search for cheaper, lower quality products, but which offer features similar to most branded products. Online sales are constantly […]

Corporate Social Responsibility (CSR) is also known as Corporate Sustainability (CS) or responsible business. Social responsibility is based on the active contribution of a company, to improve the social and economic environment. In this way, the company will be more competitive and will gain added value. · Characteristics of Corporate Social Responsibility Corporate Social Responsibility […]

There are strategies like email marketing or social ads that will give an essential boost to the visibility of our brand on the internet. However, we will have to understand how to manage all the information we are collecting, which means learning how to store all this data  on our servers. Until recently, conflicting legislations […]

Instagram is always innovating and looking for new ways to offer different features to its users. After a trial period, they have announced a new tool for this platform. In March of this year, a new option that was only available for users in the US was launched for several countries. Due to the great […]

Nowadays, creating the best sales page for your product or service is essential, as there is no other efficient way to sell on the Internet. You could work with sales platforms such as eBay, but if you don’t have a website, you can’t improve branding, as users will remember the marketplace and not your brand. […]

It is now almost impossible to live without a smartphone. Most of us spend hours with one of these gadgets on our hands, not just to talk to people, but for all our daily tasks. Brands, who carefully study the behavior of their consumers, know that if they want to reach them, they will need […]

Do you know the meaning of these acronyms: CPM, CPC, CPL, CPA, and CPI? If you have to create paid campaigns on the Internet, this article is for you. In today’s digital world, if you work on the internet, you have a website, a blog, an online store or at least professional profiles in different […]

We have often commented in this blog that email marketing is a fantastic digital marketing strategy. That is why today we will try to answer another question that many people ask us, why should they use an email marketing software or an external email marketing service? As I have commented, it is a very common […]

Society is saturated with so much information, and users need an incentive that, among all this vortex, will help to awaken their interest and their desire to read more information about a topic beyond the title of a post or email. In other words, they need something essential that motivates them, that will surprise them […]

Emotional intelligence is very present in all aspects of our lives. Many studies show that emotional intelligence is fundamental for several activities, such as working, learning or practicing sports. Why not apply this strategy to your marketing actions? And why not in your email marketing strategy? At Mailrelay, we want to help you apply emotional […]