Online marketing campaigns require a substantial investment. Measuring and improving the conversion rate is, therefore, essential to the success of any marketing strategy. But, the million dollar question is, how can we improve this rate?

One of the first steps that a company or organization should take before starting its operation is the definition of its personality, how it wants to be perceived by the world. It is crucial to define that personality, internalize it and make sure that all the people involved will understand these values, as it will […]

  Having an internet presence is vital for any business, and essential for entrepreneurs with virtual and physical stores. With the passage of time, the Technologies for the creation of e-commerce systems have been more intuitive and accessible, even for those who have little knowledge in computer science. Today, there are several e-commerce systems available […]

These last 3 years have been a bit hectic for professional who work with digital marketing, because Google has suggested some changes that messed up the strategies used by experts who are dedicated to SEO, web development, etc. Some time ago (about 2 years ago), Google announced changes in their policies, but this year these […]

É possível combinar o YouTube e o email marketing? A resposta é sim e na verdade, é uma estratégia extraordinária. Leia este artigo e você saberá porque.

When I started to learn about SEO and to work as a digital freelancer, nobody told me everything I would have to learn (or at what rate), or what I would have to face to live from my own online business.

Nowadays it is critical to know what a blog is and what it is for, since times have changed and being present on the internet is essential in any digital marketing strategy. Many companies no longer use the curriculum as reference material to find information about a candidate interested in becoming part of their work […]

If you want to have a profitable online business, you should learn to work with digital marketing.

Do you know what Negative SEO is? Maybe someone has explained that it is a detrimental technique to your interests and you don’t want to take the risk of having problems in your SEO strategy. In this post, I will try to explain everything about this subject, so you can understand what you can and […]

I have written on more occasions in this blog about different sales techniques that you could use to improve the results of your online business. A few months ago,  we saw how to increase sales by working with the correct email marketing strategy. That is one of the problems that affect many companies, and it […]