Every successful marketer will confirm that despite the growing array of digital communication channels and internet marketing strategies, mailing remains one of the most effective marketing tools. It is widely used in e commerce for direct sales, customer retention, and increasing the loyalty of existing clients. Email marketing is known for its high return on […]

Video content marketing is a type of marketing strategy based on the principle of creating sharable and relatable visual content, i.e. videos that strike a chord with your target audience to keep them engaged. Everything out there on the internet is ranked. The most important factors to consider are your page ranking, the number of […]

Gamification is a trend that has been gradually growing in popularity in the last few years. Many companies are using it to attract more customers, retain them, and boost their sales. Gaming service providers have been adopting different marketing strategies to capture the attention of more punters and attract them to use their services. Gamification […]

In the short history of digital marketing, we have seen many marketing channels come and go. The channel is at its peak now, might soon make way for new ones that are more effective and efficient. That said, among the current leaders we see a prehistoric animal lurking around. Yes, email marketing is the medium […]

Want to spice up your email marketing? Good news! You can use GIFs in your emails to customers, clients, etc. Now, while professionalism is still key in email marketing, there’s absolutely nothing wrong with adding a GIF to express yourself and your brand. A GIF – or a Graphics Interchange Format – is a file […]

As an email marketer, you don’t have to guess what your audience wants to engage with in their inbox. And that’s because A/B tests allow you to make a side-by-side comparison of two versions of the same email copy. This way, you can compare the open rates, click-through rates, and overall engagement to find out […]

These days, for all eCommerce businesses it remains the case that it is important to measure your progress to stay ahead of the curve. According to Statista, e-retail sales worldwide were about $4.28 trillion in 2020, and e-retail revenues are supposed to rise to $5.4 trillion in 2022. Online shopping still tops the list of […]

Using web analytics tools like Google Analytics to understand your competitor’s web traffic allows you to gain useful insights on how to improve your websites performance. Sometimes, looking beyond your business is what you need to discover what your brand is missing. Studying your competitor ensures you see what they’re doing differently from you. It’s […]

What Is Integromat? Integromat is a no-code, visual integration platform that lets you connect Mailrelay with any online apps or APIs to automate and optimize your workflows. Create automation sequences with email and marketing services, e-commerce platforms, calendars, CRM tools, and more. Save time and improve efficiency using Integromat to automate any process involving Mailrelay […]

Happy customers are the cornerstone of any business. By hearing them and satisfying their needs on time, you can please and keep them loyal to the brand. In order to survive in this competitive world, selling is not enough. You need to hear customers and their thoughts about your products and service. Instead of guesswork, […]