Mass Mailing Advertising Campaigns: Yes or No?

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When talking about any mass mailing advertising action, it is quite common to think directly about spam or intrusive messages, especially when thinking about sending mass mailing campaigns to an email list.

Video Marketing How to create videos users will want to watch?

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Videos are still the kings of the Internet, and every year the number of available videos are increasing. 2017 still didn’t end, but the investment in videos was of thirty-seven billion dollars, and, by 2018, it will account for 84% of all traffic generated on the Internet.

The definitive tips for creating a content marketing campaign

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Thinking about your marketing strategy is thinking about the online world. Everything is being created, developed and changed on the internet. Most of the population is already connected, so a large part of the potential customers of any company can be found on the web.

What is KPI, and how to use it in your marketing strategy?

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In this post, I will talk about something fundamental in any online and offline marketing strategy, KPIs. You have probably already read something about this indicator, but perhaps you don’t know that it will reflect the success or failure of your business.

Tips for getting leads and expanding your list of emails

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Surely you’ve heard a lot about the advantages of email marketing as a means to increase your sales and your online reputation, but don’t forget that creating a successful digital strategy is not easy.

How to get more followers on Instagram: the 9 things you should do

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Although many people think that Instagram is just a social platform where users can post photos and videos, this application offers many options that are not exploited by most users. If you have a company or are developing your personal brand, Instagram is the ideal platform to get closer to your audience and show the […]

7 tips to increase the ROI of your newsletter

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Is your email marketing campaign lucrative? Being one of the most profitable marketing channels with 160 million messages sent per second, the email is also the most economical medium, requiring a investment of up to 78% less than any other marketing strategy.

How to send a newsletter that will impact your subscribers

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Learning how to send a newsletter that won’t end up in the spam folder will be vital to improving your conversion rates as well as helping to improve your online reputation. It is no coincidence that most online companies are working with email marketing strategies. That is already proven to be one of the best […]

Super Google+ guide

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What is Google+? A little of history. After the (unsuccessful) attempts of Google to gain a foothold in the social networking market with Wave, Google Buzz and Orkut, in June 2011 Google+ was launched (abbreviated as G +).

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