After the success of our last article, \u201cHow do I know if my newsletter will be detected as SPAM?\u201d in which we explained how to analyze our newsletter\u2019s SPAM score, many of our readers asked us for more tips when creating newsletters.<\/p>\n
In Mailrelay, we don\u2019t just want to be the best platform for sending newsletters. We also want to help our customers get the best results from their email marketing campaigns. For this reason, we have compiled this list of suggestions that will without doubt help your newsletters make their way to inboxes, avoiding the SPAM folder. Let\u2019s take a look at these suggestions:<\/p>\n
TIPS TO KEEP YOUR NEWSLETTERS FROM BEING CLASSIFIED AS SPAM<\/p>\n
1. The SPF data provided in the Mailrelay welcome email should be included in the SPF record of the sending and replying accounts\u2019 domain provider that you have configured. If the sending domain is registered with ConsultorPC, this domain will be included in Mailrelay’s IP range. If not, you need to contact the domain provider for them to include it. This step will be essential if the \u2013all parameter is configured in your SPF. See more information in this article: \u201cSPF protocol: an ally in the fight against SPAM.\u201d<\/p>\n
2. The sending and replying accounts that you have configured must exist, be them forwarding accounts or inboxes. Anti-SPAM filters check to see if the sending and replying accounts physically exist on your server. It is also recommended that you check these accounts periodically, since subscribers sometimes respond to newsletters directly.<\/p>\n
3. Source domains should not be newly registered. Most importantly, your domain should have a good reputation; it should not have a history of sending SPAM and it should not be on any black lists. In short, the domain should have a good reputation.<\/p>\n
4. These accounts must also have a valid MX record. The MX record shows that these accounts can receive messages, that they are real and can receive email. More information on Wikipedia.<\/p>\n
5. Keep your list of subscribers clean, eliminating bounced email addresses, in order to maintain the best reputation possible. If you use Mailrelay, this is done automatically. More information in the article \u201cHow Mailrelay manages invalid email address.\u201d<\/p>\n
6. Complete the \u201cFrom\u201d field carefully. Do not leave it empty and avoid using the same name as the email.<\/p>\n
7. Avoid using certain words that trigger anti-SPAM filters, such as: \u201cfree,\u201d \u201cXXX,\u201d and do not use many exclamation points, question marks or uppercase letters. Whenever possible, avoid pseudo-commercial terms used frequently by spammers, such as \u201coffer\u201d, \u201copportunity\u201d, \u201cdiscount\u201d, \u201cmoney\u201d, etc. Remember that these terms make your SPAM score go up.<\/p>\n
8. Never put an image along with a small paragraph or phrase. Spammers use this design very often and it is penalized by anti-SPAM filters, and it makes your spam score skyrocket. This comes from when anti-SPAM filters did not have OCR tools, and it is still in use today. More information on Wikipedia.<\/p>\n
9. Avoid heavy use of uppercase letters, especially in the \u201cSubject\u201d line.<\/p>\n
10. Avoid SPAM traps. These are email addresses that are not created to be used for communication but rather to attract SPAM (for example spam@demo.com). We should keep our list of subscribers free of these email addresses.<\/p>\n
11. Send the message from a legitimate email address and never from free email accounts such as Terra, Hotmail, or Yahoo! Do not include a paragraph saying that the message is not SPAM. This technique is widely used by spammers and filters look for similar references.<\/p>\n
12. Do not overuse text in bright colors. Sharp contrasts in colors are closely analyzed by filter systems.<\/p>\n
13. Try to reduce the number of images so that there is more text than images.<\/p>\n
14. If you do include images, avoid putting them inside a link. Anti-SPAM filters are suspicious of this practice.<\/p>\n
15. Ask your subscribers to add you to their \u201cwhite list.\u201d This is the most effective way to avoid ending up in the SPAM folder.<\/p>\n
16. Use the simplest, raw HTML possible and avoiding using scripts, styles, effects, formulas, etc. You can validate your HTML here.<\/p>\n
17. Never send newsletters that contain only images. Anti-SPAM filters consider emails with no text as high risk.<\/p>\n
18. Newsletters should contain HTML and plain text versions in the message. By default, the Mailrelay system generates the plain text message from the HTML message. This is most effective because any difference between the two texts can make your SPAM score go up.<\/p>\n
19. Avoid sending attachments with your newsletter. Anti-SPAM filters will not look kindly on attachments, and even less so if they are doc, exe, zip, etc. that could contain a virus. It is better for attachments to be uploaded to an FTP with a link in the body of the message for recipients to download. This way you will also get statistical feedback on who opens the file.<\/p>\n
20. Follow the laws of your country and international law by including the name of your company, address, telephone number, etc. For example, in Spain, in all of your emails, you must include a legal notice that demonstrates your compliance with the LOPD and LSSI requirements, especially in that referring to communication with recipients from a database that contains personal information, and the recipient\u2019s rights. It is essential that in these rights you include the right to unsubscribe from the newsletter and indicate if he\/she no longer wishes to be contacted. This implies that the legal notice should include an effective way for the recipient to communicate this wish, be that an email address to send unsubscribe requests, a link to an unsubscribe form, a notification responding to the unsubscribe request, etc.<\/p>\n
By following these recommendations, your SPAM score will stay low and you will have a much higher chance of reaching your subscribers\u2019 inboxes. We hope that these tips are useful in your email marketing campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":"
After the success of our last article, \u201cHow do I know if my newsletter will be detected as SPAM?\u201d in which we explained how to analyze our newsletter\u2019s SPAM score, many of our readers asked us for more tips when creating newsletters. In Mailrelay, we don\u2019t just want to be the best platform for sending […]<\/p>\n","protected":false},"author":1,"featured_media":13213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[75],"tags":[],"class_list":["post-31810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-llegar-al-inbox-en-tus-mailingstutorialesprimeros-pasos"],"yoast_head":"\n