{"id":31993,"date":"2013-07-23T14:49:11","date_gmt":"2013-07-23T14:49:11","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2013\/07\/23\/your-email-campaign-sent-to-hotmail-gmail-and-yahoo-is-landing-in-the-spam-folder\/"},"modified":"2022-05-13T17:00:07","modified_gmt":"2022-05-13T17:00:07","slug":"your-email-campaign-sent-to-hotmail-gmail-and-yahoo-is-landing-in-the-spam-folder","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2013\/07\/23\/your-email-campaign-sent-to-hotmail-gmail-and-yahoo-is-landing-in-the-spam-folder\/","title":{"rendered":"Your email campaign sent to Hotmail, Gmail and Yahoo is landing in the spam folder?"},"content":{"rendered":"

\"mailing\"<\/p>\n

Approximately 20% of legitimate emails don’t reach the destination (Tom Sather, Return Path) for not being delivered, going to the spam folder,\u00a0 ETC, affecting the effectiveness of your email campaigns.<\/p>\n

A priori, this may seem a very high volume, but fortunately you can intervene to improve these results. According to Tom Sather only 17% of emails that are not delivered or end up as spam, of a total of 20% are for reasons related to the content of the newsletter, the rest of the messages are rejected or marked as spam for reasons derived from the reputation of your domain.<\/p>\n

It’s in the newsletter content you can start trying to improve the results, so before you send your newsletter, you need to check the message’s spam score. With Mailrelay this is a very simple process, you can review the spam score of your email campaign within the editor itself. Our team also provides tutorials with tips to prevent your email campaigns from being considered spam.<\/p>\n

With this information you can correct any errors, to avoid being among these 17%. 17% of a total of 20% may not seem too much, but correcting content errors in your email campaigns\u00a0 is relatively easy.<\/p>\n

What can be done if the message is marked as spam for reasons related to sender reputation?<\/h3>\n

The domain reputation is something you should take care of daily, from the moment when you started working with email marketing. However, there are certain requirements that must be carefully considered, which can be summarized as follows:<\/p>\n

– Essential Settings for the sender domain, SPF and DKIM. You should also avoid hiding WHOIS, meaning the information about the domain, owner, when it was created and other information.<\/p>\n

– Origin of your mailing list, it is very important to only work with doble OPT-IN mailing lists or at least opt-in databases, meaning subscribers who have registered and voluntarily accepted to receive emails from you . This will guarantee that the users will receive the emails, as they wish to receive newsletters from you, they will not flag your campaigns as spam.<\/p>\n

– Provide a visible unsubscribe link so that your contacts can be removed from the mailing list, it is best to use a direct unsubscribe link, which does not require much effort, the subscriber can click and will be removed automatically. Understand that it is easier to flag your message as spam than unsubscribe from the newsletter, subscribers will prefer to flag\u00a0 your email campaign as spam, if the unsubscribe option is too complicated to use, and this will affect your future \u00a0campaigns.<\/p>\n

– Keep your list always updated, free of spamtraps and invalid email addresses. Mailrelay helps you to always keep your mailing list clean, but remember to always offer an easy unsubscribe option.<\/p>\n

– Use a professional infrastructure. It’s not the same thing to send a professional email campaign using Outlook with your own IP, you have to work with professional systems, to send professional email campaigns.<\/p>\n

– IPs and certifications, Mailrelay has control over the IPs that are used and we have agreements with various certification companies, (ISSIP, Certified Senders Alliance) to always help improve the delivery rate of your email campaigns.<\/p>\n

– Finally it is fundamental to keep in mind that it is important to maintain the interaction between the subscribers and the campaigns, what we call engagement, to make sure they are opening your emails, that they are visiting your website, that they like what you are sending.<\/p>\n

Remember that filters will check this, so for instance if you send many campaigns, but most of your subscribers don’t open the emails, the filter will conclude that you are not sending important content, which will affect your sender score reputation.<\/p>\n

Things you should not do when preparing an email campaign<\/h3>\n

A very common mistake is to use newly created domains, or which have never been used for mass mailing. Users, for lack of information will import a list of thousands of subscribers and send an email campaign to all these contacts.<\/p>\n

As a priori this domain has no reputation (it is neutral), it is much easier to have problems, if many users mark the message as spam, the filter will just block this domain as a spammer.<\/p>\n

Correct method for working with new domains<\/h3>\n

The best thing is to build the sender score reputation slowly, dividing the subscriber list into several groups to send the campaign to\u00a0 each group. The next time you send, you can add more subscribers to the group, sending to more contacts with each new campaign.<\/p>\n

Thus, when sending a smaller number of messages, you avoid being tagged as spam by several users at once, improving the sender score reputation slowly.<\/p>\n

It may seem like a tedious process, but in the long run, a good reputation will help to improve your delivery rates. Everything is being done correctly, but the messages keep coming landing in the spam folder<\/p>\n

In such cases, ISPs such as Yahoo, Hotmail, AOL and Gmail will offer you review forms, so you can contact the ISP, to explain the situation, because that way it will be reviewed individually.<\/p>\n

It is not a perfect solution, as they may not accept to help in your situation, but it is always worth trying. The contact form for the major ISPs are:<\/p>\n

– Hotmail<\/a><\/p>\n

– AOL<\/a><\/p>\n

– Yahoo<\/a><\/p>\n

– Gmail<\/a><\/p>\n

Can I get a 100% delivery rate by following these steps?<\/h3>\n

It is possible, remember that the most important factor is your sender score reputation, which means that, the better your reputation, the better the delivery rate of your email campaigns.<\/p>\n

This concept can be better understood with the analysis of a study conducted by Return Path, comparing the reputation and results.<\/p>\n

\"mailing\"<\/p>\n

For example, if the reputation of your domain is between 50-59, it is possible that up to 58.3% of your emails will be rejected, more than half of your mailing list.<\/p>\n

However, with a reputation between 80-89 the domain would only have 2.8% of rejection.<\/p>\n

With these statistics it is clear that you should always work to maintain the sender score reputation of your domain, because it doesn’t matter how good are your email campaigns, if your subscribers are not receiving the emails, you will have problems.<\/p>\n

Hopefully all these tips have been helpful to you, we hope you are working to improve your sender score reputation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Approximately 20% of legitimate emails don’t reach the destination (Tom Sather, Return Path) for not being delivered, going to the spam folder,\u00a0 ETC, affecting the effectiveness of your email campaigns. A priori, this may seem a very high volume, but fortunately you can intervene to improve these results. According to Tom Sather only 17% of […]<\/p>\n","protected":false},"author":1,"featured_media":3945,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-31993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-and-analysis"],"yoast_head":"\nYour email campaign sent to Hotmail, Gmail and Yahoo is landing in the spam folder? - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your email campaign sent to Hotmail, Gmail and Yahoo is landing in the spam folder? - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Approximately 20% of legitimate emails don’t reach the destination (Tom Sather, Return Path) for not being delivered, going to the spam folder,\u00a0 ETC, affecting the effectiveness of your email campaigns. 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20% of legitimate emails don’t reach the destination (Tom Sather, Return Path) for not being delivered, going to the spam folder,\u00a0 ETC, affecting the effectiveness of your email campaigns. A priori, this may seem a very high volume, but fortunately you can intervene to improve these results. 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