![\"emotional](\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2014\/11\/emotional-mass-mailing-How-to-do-it-correctly.jpg\")
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What is emotional mass mailing?<\/strong><\/p>\n We will explain the concept using a small example, Do you remember your last vacation? I’m pretty sure that you do, we all remember these periods of joy with family and friends, when you can engage in activities you like, or that you cannot do at another time.<\/p>\n Certainly if you see an ad posted by a hotel, cruise or other related activities, you will be reminded of your own emotions and these happy moments.<\/p>\n Surely this happened to you more than once?<\/strong><\/p>\n The marketing of these products, hotels, vacation, etc. Often will play with our emotions, to awaken our memories and try to make a potential customer to become more receptive to purchasing<\/strong>. They are also intangible products, and are sold as an experience, and as your experiences will not have an expiration date, you will often give more value to these products than other things. This can be used on your own campaigns, obviously.<\/p>\n How can we explore this in email marketing campaigns?<\/strong><\/p>\n To answer this question, I will tell you a personal story that happened recently. A few days ago, before writing this article, to be exact. I decided to spend a few days in family in a small rural house, a place a little away, quiet, where he wanted to relax a bit with my son.<\/p>\n The place was nice and the owners were very friendly, always interested in overseeing every detail to make our stay as comfortable as possible, just what we needed. My wife found this cottage through Booking, as we had done before, and that’s what we told the owner, when she asked about how we had found their property.<\/p>\n Immediately she told us that it would be better to contact her directly through her website, because she makes more money in this manner than when the customer rents the place through Booking, but for the customer the process is the same.<\/p>\n From there, we talked a bit about how she had created the website and how she was promoting it. She even asked us if the website was attractive, if it was easy to contact her using the form, etc.<\/p>\n Why was I\u00a0 surprised?<\/strong><\/p>\n The most surprising aspect was that a person with some technical knowledge and who wanted to improve her online marketing did not use any email marketing strategy.<\/p>\n The truth is that she had several opportunities to ask for our personal email addresses, for example, and she also could have some way to collect email addresses of visitors, perhaps using the contact form.<\/p>\n Which email marketing strategies could be used?<\/p>\n I can think of at least three ways to increase profits using email marketing in a situation like this.<\/strong><\/em><\/p>\n 1) For example, if the site had some way to collect and manage emails using the contact form,<\/strong> with incoming requests, she could send more information or discounts for those people who did not become customers. And what’s even better, and is related to the title of this article, emotional mass mailing, she could collect the testimony about the experiences and opinions of her customers and, with his consent, she could use this information in campaigns as references for new customers.<\/p>\n I think with such a personalized service, and due to the fact the owner has spent a lot of time with us, for example at breakfast, she might as well have asked us what we were thinking of the place, or ask for a written testimony at this time.<\/p>\n We have to be proactive about these things, because if we wait until our customers gladly offer to write us a testimony, most of them will not do it voluntarily.<\/p>\n The testimony and real emotions experienced by customers can be very important to convince new customers.<\/p>\n 2)<\/strong> Another thing she could have done, if she had request our emails, she could send an email several days after our stay in the place. For example, an email asking if we enjoyed these days, if we are satisfied, etc. Or even ask our opinion at that time, if she didn’t do it before. Who does not like that people worry that everything went well, or simply to receive an email thanking you for the stay.<\/p>\n With these emails it is possible to give a more human touch to the email marketing campaigns, and establish a relationship with the customer, to gradually build a lasting relationship. The customer will appreciate this interest, and will understand that you are doing it not just for money.<\/p>\n 3)<\/strong> Finally, something I think would be very effective, although perhaps a little more complicated to do. If the owner of the cottage had requested authorization to take a picture of our family enjoying the place, it would be a valuable marketing resource. Imagine that next year, before the holiday period this owner would send an email to all these customers with their family photograph having fun at the house. An email with the subject “Do you remember how much you enjoyed your vacation mister Jose?<\/strong> and in the body she could include the photograph, this would be a powerful weapon to convince the customer to come back, and if the message included a brief description with a customer testimonial telling how much he enjoyed this holiday, it would be fantastic, imagine:<\/p>\n Do you remember how much you enjoyed your vacation mister Jose with your family, in peace and together, playing with your son for a few days at our place, if you have time, you could come back to enjoy our hospitality! We have everything ready for you and your family, to receive you with open arms when you want to rest.<\/p>\n I don’t know about you, but if I receive an email like that it would be easy to convince me.<\/strong><\/p>\n This type of direct mail that will work with people’s emotions can be very effective and have a great power of persuasion, don’t you think so?<\/p>\n Ultimately<\/strong><\/p>\n The idea is to create a campaign aimed to stimulate the emotions, create a relationship with customers and thus be able to make new sales, keeping this customer for a long time.<\/p>\n Would you add something more? Leave your comment!<\/strong><\/p>\n If you want to send mass mailing free<\/a>, create your Mailrelay account today<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":" What is emotional mass mailing? We will explain the concept using a small example, Do you remember your last vacation? I’m pretty sure that you do, we all remember these periods of joy with family and friends, when you can engage in activities you like, or that you cannot do at another time. Certainly if […]<\/p>\n","protected":false},"author":1,"featured_media":7065,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-32496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-and-analysis"],"yoast_head":"\n