![\"spam](\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/06\/win-the-battle-against-email-spam-filter-flags.jpg\")
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So you\u2019ve put a lot of care and energy into your latest email marketing push. You\u2019ve carefully curated the customer segment you want to reach. And you\u2019ve created a campaign you just know they\u2019re going to love.<\/p>\n
It\u2019s looking great. The graphics and HTML template are working beautifully together. Your subject lines and call to action are both irresistible.<\/p>\n
You\u2019re spending a bit of money to send your messages, too. And ideally, you want a good return on that investment.<\/p>\n
Only one thing can stop you now.<\/p>\n
Oh God. It\u2019s happened, hasn\u2019t it?<\/p>\n
All that time and money gone to waste.<\/p>\n
Your email marketing campaign has been caught by the spam filter<\/strong>. Chopped down in its prime.<\/p>\n It never stood a chance, really. Not if you didn\u2019t take the proper steps to avoid being flagged as spam.<\/p>\n But don\u2019t worry. Here are the steps you need to get it right next time.<\/p>\n First things first. To beat an email spam filter, you have to think like an email spam filter<\/em>.<\/p>\n That means knowing the things that a spam filter looks for and then blocks.<\/p>\n The good news?<\/p>\n a)<\/strong> It\u2019s not difficult, and<\/p>\n b)<\/strong> Your email marketing content will probably improve in quality along the way<\/p>\n Here\u2019s a list of things spam filters are checking in your email campaigns. It\u2019s not totally exhaustive, but it\u2019s an excellent start.<\/p>\n Whether you\u2019re on a blacklist<\/strong><\/p>\n It\u2019s self-explanatory. If you\u2019re on an email blacklist, your messages ain\u2019t getting delivered. Check your email sender\u2019s reputation. If they\u2019re blacklisted (or you are), switch to a provider that knows how to manage its reputation. I recommend Mailrelay, obviously.<\/p>\n Your sender and domain reputation<\/strong><\/p>\n Your reputation is being indexed based on the IP address and domain your emails come from. The best way to improve your sender reputation is to use a reputable email provider, and to improve the quality of your email messages. (See the section on spam words below).<\/p>\n Spam complaints against you<\/strong><\/p>\n Providers like Gmail give customers a very easy way to mark messages as spam. And then Google uses that data to improve its spam filter. Improving the quality of your campaigns (and possibly your subscriber list too) is the answer.<\/p>\n Your email message content<\/strong><\/p>\n Yeah. Spam filters are reading the content of your email campaigns and then judging you on it. And you\u2019re just gonna have to deal with it.<\/p>\n Speaking of dealing with it, let\u2019s do that now.<\/p>\n Hey wait\u2026 maybe it\u2019s not the quality of your email messages that\u2019s landing you in the spam bin. Maybe it\u2019s not even your sender reputation.<\/p>\n That\u2019s it! It\u2019s the customers\u2019 fault. This is all their doing\u2026 those fiends.<\/p>\n Sounds crazy?<\/p>\n Well, it might not be all that<\/em> far from the truth. Especially if you didn\u2019t build your own email subscriber list through best-practice methods.<\/p>\n Here are some things to consider.<\/p>\n If they aren\u2019t real subscribers, delete them<\/strong><\/p>\n If a customer didn\u2019t ask to be on your email list, they don\u2019t really want your email.<\/p>\n And that means they\u2019re much more likely to report it as spam. Which in turn means that your reputation will be damaged, so the customers who do<\/em> want your emails won\u2019t get them either!<\/strong><\/p>\n If you bought your email list from a dubious seller, or you scraped it from websites, or anything like that\u2026 then there\u2019s a good chance you\u2019re going to end up in the spam filter. Sorry about that.<\/p>\n Build your email list the right way<\/strong><\/p>\n Here\u2019s a better way to build your email subscriber list, which won\u2019t land you in the junk folder.<\/p>\n Offer your customers something valuable to them and relevant to your organization<\/strong>. Invite them to subscribe through a sign-up form on your website, or at your conference stand, or wherever you meet them.<\/p>\n The subscriber list will be full of people who have given you express permission to email them. You\u2019ll get fewer spam reports, your rep will improve and you\u2019ll get past more spam filters.<\/p>\n Earlier on I tried to cheer you up by suggesting that your spam filter problems are your customers\u2019 fault, and not yours.<\/p>\n That was\u2026 probably not true, even given the advice about improving your list that followed.<\/p>\n So what can you do? It\u2019s not as if you\u2019re deliberately sending spammy email. (If you are, then shame on you.)<\/p>\n Well, it again comes down to knowing what the spam filter finds acceptable. Here\u2019s what you need to be aware of.<\/p>\n Certain words and phrases trigger spam filters<\/strong><\/p>\n Act now. You\u2019re a winner. Free trial. Order now. Save big. No fees. All natural.<\/p>\n What do all these phrases have in common? They\u2019ve all been over-used by email marketers, many of them real spammers, to the point of meaninglessness. And now they\u2019re on lists of phrases that spam filters are more inclined to block.<\/p>\n Make sure your subject lines and message content don\u2019t carry the hallmarks of spam, and it\u2019s less likely to be treated like spam.<\/p>\n In other words: use high quality, original content instead of falling back on tricks and clich\u00e9s.<\/p>\n And leave out the spam phrases!<\/p>\n Don\u2019t be so loud<\/strong><\/p>\n Sometimes we shout to be heard more clearly. But as a result, the people we\u2019re trying to reach ignore us even more.<\/p>\n That\u2019s definitely true with email marketing.<\/p>\n Big fonts. CAPITAL LETTERS. Brash colours like red. High contrast designs. Outrageous offers.<\/p>\n These ‘techniques’ (for want of a better word) not only turn off your customers with their tackiness. They also alert the spam filters. And with good reason \u2013 they\u2019re spammy as hell.<\/p>\n Stay classy, and your emails will be received accordingly.<\/p>\n Use good quality email marketing tools<\/strong><\/p>\n If all of the above is too much to remember, you could always just get a computer to do it.<\/p>\n There\u2019s a wide range of email marketing tools available, and they\u2019ll scan your campaigns for signs of spam in a matter of seconds.<\/p>\n Always check campaigns before you send them. Then use the results to improve your email content as necessary.<\/p>\n You\u2019ll have better email marketing results in no time. Good luck!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" So you\u2019ve put a lot of care and energy into your latest email marketing push. You\u2019ve carefully curated the customer segment you want to reach. And you\u2019ve created a campaign you just know they\u2019re going to love. It\u2019s looking great. The graphics and HTML template are working beautifully together. Your subject lines and call to […]<\/p>\n","protected":false},"author":14,"featured_media":9179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[41],"tags":[],"class_list":["post-32962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-llegar-al-inbox-en-tus-mailings"],"yoast_head":"\n1. Learn the rules that spam filters use to block your emails<\/h3>\n
2. Improve your subscriber list<\/h3>\n
3. Improve your email marketing content<\/h3>\n