{"id":32967,"date":"2015-07-08T08:56:18","date_gmt":"2015-07-08T08:56:18","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/07\/08\/how-to-create-a-newsletter-that-will-be-accepted-by-the-best-antispam-5-whys\/"},"modified":"2022-05-13T17:04:44","modified_gmt":"2022-05-13T17:04:44","slug":"how-to-create-a-newsletter-that-will-be-accepted-by-the-best-antispam-5-whys","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/07\/08\/how-to-create-a-newsletter-that-will-be-accepted-by-the-best-antispam-5-whys\/","title":{"rendered":"How to create a newsletter that will be accepted by the best antispam? 5 Whys"},"content":{"rendered":"

\"How<\/a><\/p>\n

Today we will see a simple trick that will help you check whether your newsletter would be approved by the best antispam.<\/p>\n

What is the best anti-spam?<\/strong><\/p>\n

Your subscriber, of course!<\/strong><\/p>\n

The subscriber is who ultimately decides whether an email is useful or not.<\/p>\n

If he should be getting this message or not.<\/p>\n

If it is spam or not.<\/p>\n

The difficulty we have when creating and sending a newsletter, is that when viewed from our perspective, it’s not always easy to be honest with ourselves.<\/p>\n

It’s normal.<\/p>\n

I’ll give you an example, a user creates a typical newsletter with a discount, to ensure that all subscribers have the opportunity to seize the opportunity, he sends several times the email, thinking that it is impossible to annoy the subscribers, because it is a very good offer! Why the subscriber will not be interested?<\/strong><\/p>\n

You may have seen it several times, right?<\/strong><\/p>\n

It is quite common to think that our newsletters are always interesting because they are advertising our products and services and we strive to provide the best for our customers.<\/p>\n

But is it true? Would these emails be useful to our customers?<\/strong><\/p>\n

I’ll show you a simple trick.<\/p>\n

The 5 whys?<\/strong><\/p>\n

Wikipedia defines this technique as the 5 Whys? This technique is used for iterative questions to explore relations underlying cause and effect on a particular issue, you can read more in the Wikipedia article.<\/a><\/p>\n

Although at first glance it may seem a more appropriate technique for solving technical problems, it is applicable to other situations, I have seen this technique be used to storytelling, for example.<\/p>\n

The idea is to ask 5 times why? until you can find the cause of the problem, or, in our case, the reason why a subscriber would like to receive your newsletter.<\/p>\n

I think we will better understand the concept with an example.<\/p>\n

1)<\/strong> I will use the newsletter we send with the Article Technical preparation of landing pages and websites for email campaigns<\/a><\/p>\n

\"5<\/p>\n

To find out if this newsletter may be interesting, if it will be useful for the subscribers, we will ask 5 times Why?<\/p>\n

We can confirm that we can solve a basic need of our customers or subscribers.<\/p>\n

Let’s start<\/strong><\/p>\n

-This article will be useful for our subscribers?<\/em><\/p>\n

\n
\n

\"pregunta\"\u00a0Why<\/strong>? It explains how to check the proper functioning of\u00a0a landing page before sending large volumes of emails<\/p>\n

\"pregunta\"Why?<\/strong> Email marketing campaigns can generate a lot of traffic<\/p>\n

\"pregunta\"Why?<\/strong> In many cases, discounts or actions are sent\u00a0to attract a lot of visits<\/p>\n

\"pregunta\"Why?<\/strong> These campaigns are used to increase the volume of sales<\/p>\n

\"pregunta\"Why?<\/strong> Customers want to maximize the profitability of the campaigns and increase\u00a0their profits<\/p>\n<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

We can conclude that the analysis showed that the article can offer Important information for any company to improve its ROI.<\/p>\n

It is a content that most likely will be useful, interesting, for our customers.<\/p>\n

2) Another example<\/strong><\/p>\n

Imagine that we are sending a newsletter with a 20% discount on women’s shoes for parties and events. We will use this technique to analyze why a customer would like to receive this newsletter:<\/p>\n

\n

\"pregunta\"Why?<\/strong> Because women like to go to parties and events with stylish shoes and always be fashionable<\/p>\n

\"pregunta\"Why?<\/strong> There is always a Protocol and they will need to purchase it<\/p>\n

\"pregunta\"Why?<\/strong> Typically, all participants of social events must be dressed\u00a0correctly,\u00a0following the recommendations sent by the hosts<\/p>\n

\"pregunta\"Why?<\/strong> Nobody would like to go to a party with shoes that are not what was\u00a0recommended in the invitation<\/p>\n

\"pregunta\"Why?<\/strong> This could make the participant feel embarrassed.<\/p>\n

<\/div>\n<\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

We have reached a common interest, most people\u00a0 want to be integrated into society, to be accepted within a group, the garment can play an important role, especially at social events.<\/p>\n

This knowledge can be used to create email marketing, for example with a subject like this:<\/p>\n

\n

1) -20% of discount on\u00a0 party shoes, your perfect look, 2) Would you like to be criticized?<\/em><\/p>\n<\/div>\n

Obviously creating email marketing requires other points, but this technique already offers a good starting point ( social acceptance), so the campaign can be more effective. We are no longer talking about saving a little money, but social values, which can make a difference.<\/p>\n

You can also use the 5 Whys? on other stages of your strategy<\/h3>\n

It is possible to use this after you send the campaign,\u00a0to understand what happened, if the results were not as good as expected.<\/p>\n

Returning to the example of a 20% discount on shoes.<\/p>\n

Let’s imagine that this campaign was sent, and, unfortunately,<\/p>\n

It didn’t work very well:<\/p>\n

\n
\"pregunta\"<\/div>\n

Why?<\/strong> The number of sales was very low<\/p>\n

\"pregunta\"Why?<\/strong> Few subscribers opened the campaign<\/p>\n

\"pregunta\"Why?<\/strong> It may not have been as interesting to the subscribers<\/p>\n

\"pregunta\"Why?<\/strong> The mailing list includes customers\u00a0who are not interested (men, etc.)<\/p>\n

\"pregunta\"Why?<\/strong> The segmentation was not done properly<\/p>\n<\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

It’s not a perfect analysis, but it can help,<\/p>\n

Conclusion<\/h3>\n

It’s not a perfect technical analysis,\u00a0but it is a tool that can help us to think, to focus\u00a0on the goal we want to achieve.<\/p>\n

It is an interesting strategy.<\/p>\n

And you, have you ever tried this technique?<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Today we will see a simple trick that will help you check whether your newsletter would be approved by the best antispam. What is the best anti-spam? Your subscriber, of course! The subscriber is who ultimately decides whether an email is useful or not. If he should be getting this message or not. If it […]<\/p>\n","protected":false},"author":1,"featured_media":9185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[40],"tags":[],"class_list":["post-32967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advancedopinion-and-analysis"],"yoast_head":"\nHow to create a newsletter that will be accepted by the best antispam? 5 Whys - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to create a newsletter that will be accepted by the best antispam? 5 Whys - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Today we will see a simple trick that will help you check whether your newsletter would be approved by the best antispam. 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What is the best anti-spam? Your subscriber, of course! The subscriber is who ultimately decides whether an email is useful or not. If he should be getting this message or not. 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