{"id":33093,"date":"2015-07-15T07:39:23","date_gmt":"2015-07-15T07:39:23","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/07\/15\/5-email-marketing-a-b-tests-to-get-you-started\/"},"modified":"2022-05-13T17:05:44","modified_gmt":"2022-05-13T17:05:44","slug":"5-email-marketing-ab-tests-to-get-you-started","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/07\/15\/5-email-marketing-ab-tests-to-get-you-started\/","title":{"rendered":"5 Email Marketing A\/B Tests to Get You Started"},"content":{"rendered":"

\"email-marketing-a-b-test\"<\/p>\n

Testing your email marketing campaigns is so important. On individual campaigns, it helps you refine your content and get better results. And in the long term, A\/B testing can help you identify the types of subject lines and content that your subscribers respond to best. And since your subscriber list is totally unique to your business, only your own A\/B tests can achieve that<\/strong>.<\/p>\n

Of course, you knew all that. But sometimes it\u2019s so difficult to get started with A\/B testing \u2013 where will you find the time? How will you know what to test?<\/p>\n

That\u2019s where this article comes in. We\u2019ve put together five useful, simple A\/B tests you can run on your campaigns right now. Now there\u2019s no excuse for not testing. Your days of A\/B procrastination are finally over!<\/p>\n

A quick recap on A\/B testing<\/h3>\n

If you\u2019re brand new to A\/B testing, you might want to read our “beginner\u2019s guide<\/a>“. In a nutshell though, A\/B testing is where you create two different versions of an email message: Version A and Version B.<\/p>\n

As in any good science experiment, Version A and Version B are completely identical except for one variable<\/strong>. Your variable could be the main image, the size of your buttons\u2026 anything you think could affect your response rate. When you change just one variable, you can be much surer about its effect on campaign performance.<\/p>\n

And that\u2019s it! That\u2019s A\/B testing. Now here are the five tests for you to try.<\/p>\n

#1 Try a new subject line<\/h3>\n

The subject line is the first thing your subscribers see. So it\u2019s safe to say it has the biggest impact on your open rates.<\/p>\n

If your campaign performance is stalling, try something fresh in the subject line. Go friendlier, be more direct, or whatever you think could work.<\/p>\n

Now send equal numbers of messages with your old subject line (Version A) and your new subject (Version B). It\u2019s that easy \u2013 and the results will give you new insight into your subscribers\u2019 tastes.<\/p>\n

#2 Change the call to action<\/h3>\n

Your call to action is super-important. Readers need to see it. They need to understand it. And they need to want to click on it<\/strong>.<\/p>\n

Change you CTA in a way that makes it more effective. Simplify the text. Make the button bigger, or brighter. Move it higher up the messages, so readers see it earlier. Whatever you think will work. Now send Versions A and B, and check out the results!<\/p>\n

#3 Try a new delivery time or day<\/h3>\n

It\u2019s impossible to know the best time of day to send your emails without testing. Not all of your subscribers will work a 9 to 5. Maybe not all of them are on the same time zone. You need to A\/B test your delivery times to really get to know your subscribers!<\/p>\n

Send Version A of your A\/B test at your usual time (or weekday). Then send Version B an hour (or day) later. Who knows what could happen!<\/p>\n

#4 Change your greeting<\/h3>\n

Do your subscribers prefer an informal \u201cHi\u201d at the top of your emails? Or do they demand to be respectfully addressed as \u201cDear Sir\u201d? Do they prefer \u201cJohn\u201d or \u201cMr Smith\u201d? You\u2019ll never know if you don\u2019t A\/B test!<\/p>\n

If you\u2019re not already personalising email greetings with your subscribers\u2019 names, now\u2019s a great time to test that out too!<\/p>\n

#5 Try a new image<\/h3>\n

Email is a visual medium \u2013 that\u2019s why so many campaigns place a big featured image with a headline right at the top.<\/p>\n

A\/B testing is the perfect way to find out if your featured images are working \u2013 or if it\u2019s time to change (or start using them). Try something bolder, classier, more colourful\u2026 anything that could appeal more to your readers.<\/p>\n

Greater email marketing success awaits you \u2013 good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

Testing your email marketing campaigns is so important. On individual campaigns, it helps you refine your content and get better results. And in the long term, A\/B testing can help you identify the types of subject lines and content that your subscribers respond to best. 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Wheatley","author_link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/author\/neil-wheatley\/"},"uagb_comment_info":0,"uagb_excerpt":"Testing your email marketing campaigns is so important. On individual campaigns, it helps you refine your content and get better results. And in the long term, A\/B testing can help you identify the types of subject lines and content that your subscribers respond to best. And since your subscriber list is totally unique to your…","_links":{"self":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=33093"}],"version-history":[{"count":1,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33093\/revisions"}],"predecessor-version":[{"id":42288,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33093\/revisions\/42288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/media\/9604"}],"wp:attachment":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=33093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=33093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=33093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}