{"id":33187,"date":"2015-10-15T04:58:56","date_gmt":"2015-10-15T04:58:56","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/"},"modified":"2022-05-13T17:06:35","modified_gmt":"2022-05-13T17:06:35","slug":"is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/","title":{"rendered":"Is it worth sending email to subscribers who don’t buy your products?"},"content":{"rendered":"

\"Is<\/a><\/p>\n

\t\t\tThis is an interesting question and  I think it deserves a good debate. Sending an email isn't a very difficult task, software's such as Mailrelay make this process quite convenient and easy.<\/p>\n

\n\t\t\tHowever, in fact, it requires a lot of work , planning, testing, content generation, management, etc.<\/p>\n

\n\t\t\tIt's not as easy as it sounds, in addition, the content strategies could be evolving more slowly than we wanted.<\/p>\n

\n\t\t\tIf you work for some time with email marketing campaigns,  targeting your subscribers to find out who is opening the emails, who  is visiting your website, is a very important strategy. With this information about who clicked on your links, but didn't buy your products or hire your services, can be a very important data for knowing who are your customers  and who is only visiting the landing  pages.<\/p>\n

\n\t\t\tBut the question, is it worth to generate content and send emails to these Subscribers who don't buy anything?<\/p>\n

\n\t\t\tWould not it be better to focus on email marketing campaigns for subscribers who are also customers? Without working so hard to create content?<\/strong><\/p>\n

\n\t\t\tThis way you could  save your efforts, reducing the need to generate a lot of new good content.<\/p>\n

\n\t\t\tIt is tempting, isn't it?<\/h3>\n

\n\t\t\tBut let's not get ahead of ourselves, What would you be missing? Before removing these subscribers from your mailing list and from your email marketing strategy, let's think about it.<\/p>\n

\n\t\t\tFirst, you must check whether your subscribers are really inactive, if they don't open the newsletters, don't share the articles and messages, don't click to read more about the products, etc. In this case, it could be interesting to segment these subscribers, adding them to another group, or try to find another strategy for them.<\/p>\n

\n\t\t\tBut if they are active subscribers, even if they are not buyers, They can be very important for your company.<\/p>\n

\n\t\t\tWhy send emails to a person who doesn't buy anything?<\/strong><\/p>\n

\n\t\t\tBefore continuing I think it is interesting to make a fundamental distinction between these non-buyers:<\/p>\n

\n\t\t\t1) Subscribers who purchased a product from your company in the past (and are no longer purchasing anything)<\/strong><\/p>\n

\n\t\t\t2) Those who have never been buyers<\/strong><\/p>\n

\n\t\t\tHaving these active subscribers is very good when you need to analyze your products or services.<\/p>\n

\n\t\t\tAn email campaign can give us key information about our product.<\/p>\n

\n\t\t\tIf customers were buying from you in the past, why aren't they buying anymore?<\/strong><\/p>\n

\n\t\t\tIf the reason was that they were not satisfied, they would not open the newsletters, share it, or read your articles. If they are interacting with your emails, they want to receive news and information about your company.<\/p>\n

\n\t\t\tIs it because of the price? You could try sending a discount coupon.<\/p>\n

\n\t\t\tMaybe it was a one-time purchase, for a gift.<\/p>\n

\n\t\t\tIn any case, perhaps you could just send an email and ask directly what they need. We know that they are opening the newsletters, so it's worth trying.<\/p>\n

\n\t\t\tThe other possibility is that they have never bought a product from you. The process should also be analyzed correctly. A subscriber who doesn't buy, but shares your contents, is opening your emails, and is interacting in various ways, is a subscriber with an interesting behavior, and you should analyze and try to understand why he acts that way.<\/p>\n

\n\t\t\tI remember a newsletter from Click and Grow, they were asked subscribers directly, at what price would you be willing to buy their products?<\/p>\n

\n\t\t\tMake no mistake, sending an email asking this or any other questions will not force you to anything, but it could offer relevant information for your  marketing strategy, especially if you want to determine which are the points you will need to improve.<\/p>\n

\n\t\t\tPerhaps the product is very good, but the payment method or shipping process is not convincing the potential customers.<\/p>\n

\n\t\t\tThese active subscribers may be open to answer your questions.<\/p>\n

\n\t\t\tWhy I've been thinking about it?<\/h3>\n

\n\t\t\tNot because I have to send emails and therefore would be thinking to segment subscribers.<\/p>\n

\n\t\t\tNot at all.<\/p>\n

\n\t\t\tIn this case, I received a newsletter from BuyFresco, I have been receiving their emails for a long time, although I have been a customer for a short period of time.<\/p>\n

\n\t\t\t\"buyfresco\"<\/p>\n

\n\t\t\tAs I said, I get their newsletters, though I didn't purchase any other product, normally I open and read the emails.<\/p>\n

\n\t\t\tWhy?<\/h3>\n

\n\t\t\tBecause the content they send is interesting, regardless of the fact that you are a customer or not. They give useful advice, information, etc. You can always take advantage of the information that they send you, even if you will not buy their products.<\/p>\n

\n\t\t\tTherefore I keep reading their emails, even if I will not purchase their products in the near future.<\/p>\n

\n\t\t\tAnd what do they get?<\/p>\n

\n\t\t\tI can think of several things:<\/p>\n

\n\t\t\t1) The subscriber will not forget the brand,<\/strong> so if at any time in the future the user needs to purchase these products, he will surely think of them, not only because the last experience was good, but because they have made efforts to keep in touch. Thus, the user could decide to purchase again, you never know when you will need to purchase a product.<\/p>\n

\n\t\t\t2) If the company has a new product, <\/strong>different or complementary to the one the user purchased, they could send an email to older buyers or potential buyers, to talk about this new product, this is  the best way to promote the new product.<\/p>\n

\n\t\t\t3) Although the subscriber for any reason will not buy their products<\/strong>, if the user is reading their newsletters, if he has a friend or colleague who is looking for products that that company  offers, surely the user would recommend the brand, which is really very important.<\/p>\n

\n\t\t\tEven when that person is not ready to buy, the quality and amount of contents can help, as this user will remember the brand.<\/p>\n

\n\t\t\tImportant:<\/strong> Remember that an email is very easy to forward to a friend, therefore your subscribers can send it to their friends, if they find your newsletter interesting enough.<\/h4>\n

\n\t\t\t4) It can also be a good option<\/strong>, when the user needs to buy a gift. Maybe the user doesn't need this product now, but if the company maintains contact, the user will not forget the brand, and as the Initial experience  was positive, it is possible that when this user is looking for ideas, for instance for a gift, he will  remember the company.<\/p>\n

\n\t\t\t5) If the content is good,<\/strong> although the user will not buy the products, he may  share this content on social networks, and help the company to reach even more people, more potential customers, increasing brand visibility.<\/p>\n

\n\t\t\tAnd certainly there are other benefits<\/p>\n

\n\t\t\tBut even without them, it would be worth creating interesting contents, even for those subscribers who don't are buying, or ever bought from your company.<\/p>\n

\n\t\t\tIt is important that your subscribers maintain interest in your brand, so that it can continue in the top of mind of the subscribers and potential customers, this is very important.<\/p>\n

\n\t\t\tBut it is important to ensure that they are active subscribers (potential customers  ).<\/p>\n

\n\t\t\tOtherwise it is not interesting for you, why should you send emails if they will not open the newsletters.<\/p>\n

\n\t\t\tDid you ever think about these questions?<\/strong><\/p>\n

\n\t\t\tWhat were your conclusions?<\/strong><\/p>\n

\t<\/body>
\n<\/html><\/p>\n","protected":false},"excerpt":{"rendered":"

This is an interesting question and  I think it deserves a good debate. Sending an email isn't a very difficult task, software's such as Mailrelay make this process quite convenient and easy. However, in fact, it requires a lot of work , planning, testing, content generation, management, etc. It's not as easy as it sounds, […]<\/p>\n","protected":false},"author":1,"featured_media":10040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[30],"tags":[],"class_list":["post-33187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-and-analysis"],"yoast_head":"\nIs it worth sending email to subscribers who don't buy your products? - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is it worth sending email to subscribers who don't buy your products? - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"This is an interesting question and  I think it deserves a good debate. Sending an email isn't a very difficult task, software's such as Mailrelay make this process quite convenient and easy. However, in fact, it requires a lot of work , planning, testing, content generation, management, etc. It's not as easy as it sounds, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-15T04:58:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-13T17:06:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta property=\"og:image:height\" content=\"488\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"mailrelay\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mailrelay\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/\"},\"author\":{\"name\":\"mailrelay\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/355071c9f6e00fa8c8731ac93e0aa487\"},\"headline\":\"Is it worth sending email to subscribers who don’t buy your products?\",\"datePublished\":\"2015-10-15T04:58:56+00:00\",\"dateModified\":\"2022-05-13T17:06:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/\"},\"wordCount\":1246,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/buyfresco.png\",\"articleSection\":[\"Opinion and Analysis\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/\",\"name\":\"Is it worth sending email to subscribers who don't buy your products? - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/buyfresco.png\",\"datePublished\":\"2015-10-15T04:58:56+00:00\",\"dateModified\":\"2022-05-13T17:06:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/buyfresco.png\",\"contentUrl\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/buyfresco.png\",\"width\":630,\"height\":488},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/2015\\\/10\\\/15\\\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Is it worth sending email to subscribers who don’t buy your products?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com\",\"publisher\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo.png\",\"width\":190,\"height\":49,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/#\\\/schema\\\/person\\\/355071c9f6e00fa8c8731ac93e0aa487\",\"name\":\"mailrelay\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/871548d8ea792b1be4dca815f1997730a5a337670dbe077351e8e02f813d2b58?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/871548d8ea792b1be4dca815f1997730a5a337670dbe077351e8e02f813d2b58?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/871548d8ea792b1be4dca815f1997730a5a337670dbe077351e8e02f813d2b58?s=96&d=mm&r=g\",\"caption\":\"mailrelay\"},\"sameAs\":[\"http:\\\/\\\/localhost:12080\"],\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/en\\\/blog\\\/author\\\/mailrelay\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Is it worth sending email to subscribers who don't buy your products? - Mailrelay","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Is it worth sending email to subscribers who don't buy your products? - Mailrelay","og_description":"This is an interesting question and  I think it deserves a good debate. Sending an email isn't a very difficult task, software's such as Mailrelay make this process quite convenient and easy. However, in fact, it requires a lot of work , planning, testing, content generation, management, etc. It's not as easy as it sounds, […]","og_url":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/","og_site_name":"Mailrelay","article_publisher":"https:\/\/www.facebook.com\/Mailrelay\/","article_published_time":"2015-10-15T04:58:56+00:00","article_modified_time":"2022-05-13T17:06:35+00:00","og_image":[{"width":630,"height":488,"url":"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png","type":"image\/png"}],"author":"mailrelay","twitter_card":"summary_large_image","twitter_creator":"@mailrelay","twitter_site":"@mailrelay","twitter_misc":{"Written by":"mailrelay","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#article","isPartOf":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/"},"author":{"name":"mailrelay","@id":"https:\/\/wpstaging.mailrelay.com\/en\/#\/schema\/person\/355071c9f6e00fa8c8731ac93e0aa487"},"headline":"Is it worth sending email to subscribers who don’t buy your products?","datePublished":"2015-10-15T04:58:56+00:00","dateModified":"2022-05-13T17:06:35+00:00","mainEntityOfPage":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/"},"wordCount":1246,"commentCount":0,"publisher":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/#organization"},"image":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#primaryimage"},"thumbnailUrl":"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png","articleSection":["Opinion and Analysis"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/","url":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/","name":"Is it worth sending email to subscribers who don't buy your products? - Mailrelay","isPartOf":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#primaryimage"},"image":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#primaryimage"},"thumbnailUrl":"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png","datePublished":"2015-10-15T04:58:56+00:00","dateModified":"2022-05-13T17:06:35+00:00","breadcrumb":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#primaryimage","url":"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png","contentUrl":"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png","width":630,"height":488},{"@type":"BreadcrumbList","@id":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/15\/is-it-worth-sending-email-to-subscribers-who-dont-buy-your-products\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpstaging.mailrelay.com\/en\/"},{"@type":"ListItem","position":2,"name":"Is it worth sending email to subscribers who don’t buy your products?"}]},{"@type":"WebSite","@id":"https:\/\/wpstaging.mailrelay.com\/en\/#website","url":"https:\/\/wpstaging.mailrelay.com\/en\/","name":"Mailrelay","description":"Mailrelay.com","publisher":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpstaging.mailrelay.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wpstaging.mailrelay.com\/en\/#organization","name":"Mailrelay","url":"https:\/\/wpstaging.mailrelay.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wpstaging.mailrelay.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2021\/12\/logo.png","contentUrl":"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2021\/12\/logo.png","width":190,"height":49,"caption":"Mailrelay"},"image":{"@id":"https:\/\/wpstaging.mailrelay.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Mailrelay\/","https:\/\/x.com\/mailrelay","https:\/\/www.youtube.com\/mailrelay-email-marketing"]},{"@type":"Person","@id":"https:\/\/wpstaging.mailrelay.com\/en\/#\/schema\/person\/355071c9f6e00fa8c8731ac93e0aa487","name":"mailrelay","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/871548d8ea792b1be4dca815f1997730a5a337670dbe077351e8e02f813d2b58?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/871548d8ea792b1be4dca815f1997730a5a337670dbe077351e8e02f813d2b58?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/871548d8ea792b1be4dca815f1997730a5a337670dbe077351e8e02f813d2b58?s=96&d=mm&r=g","caption":"mailrelay"},"sameAs":["http:\/\/localhost:12080"],"url":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/author\/mailrelay\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png",630,488,false],"thumbnail":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco-150x150.png",150,150,true],"medium":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco-300x232.png",300,232,true],"medium_large":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png",630,488,false],"large":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png",630,488,false],"1536x1536":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png",630,488,false],"2048x2048":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png",630,488,false],"testimonials":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco-110x85.png",110,85,true],"author-image":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png",60,46,false],"yarpp-thumbnail":["https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/09\/buyfresco.png",120,93,false]},"uagb_author_info":{"display_name":"mailrelay","author_link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/author\/mailrelay\/"},"uagb_comment_info":0,"uagb_excerpt":"This is an interesting question and  I think it deserves a good debate. Sending an email isn't a very difficult task, software's such as Mailrelay make this process quite convenient and easy. However, in fact, it requires a lot of work , planning, testing, content generation, management, etc. It's not as easy as it sounds,…","_links":{"self":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/comments?post=33187"}],"version-history":[{"count":1,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33187\/revisions"}],"predecessor-version":[{"id":42326,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/posts\/33187\/revisions\/42326"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/media\/10040"}],"wp:attachment":[{"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/media?parent=33187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/categories?post=33187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/en\/wp-json\/wp\/v2\/tags?post=33187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}