{"id":33323,"date":"2015-10-23T09:31:08","date_gmt":"2015-10-23T09:31:08","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/10\/23\/i-want-to-use-my-gmail-address-to-send-mass-mailing-free\/"},"modified":"2022-05-13T17:07:10","modified_gmt":"2022-05-13T17:07:10","slug":"i-want-to-use-my-gmail-address-to-send-mass-mailing-free","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2015\/10\/23\/i-want-to-use-my-gmail-address-to-send-mass-mailing-free\/","title":{"rendered":"I want to use my Gmail address to send mass mailing free"},"content":{"rendered":"

\"DMARC-2015-logo-small-202x110\"<\/a><\/p>\n

That is not possible!<\/p>\n

From time to time we receive questions from people who want to use a Hotmail or Gmail account to create an account on Mailrelay and send mass laing using these accounts.<\/p>\n

Interestingly, Yahoo’s users no longer try to use it.<\/a><\/p>\n

They don’t ask, because it is no longer possible to use Yahoo accounts to send mass mailing free.<\/p>\n

Gmail and Hotmail users\u00a0 can use their accounts (in some mass mailing free softwares, not with Mailrelay).<\/p>\n

But not for long!<\/p>\n

Google has reported that in June of 2016 they will begin using stricter DMARC policies<\/a>, (the famous p = reject that we mentioned in this article)<\/p>\n

How will this affect you if you use Gmail to send mass mailing free?<\/p>\n

Very easy.<\/strong><\/p>\n

ISPs (Gmail, Outlook, Yahoo, etc.)<\/em> will reject all mail sent from Gmail accounts (as from) that are not sent directly from Gmail’s servers.<\/p>\n

Actually, emails sent from Gmail, from its applications, web, will be received without problem.<\/p>\n

But emails sent from a Gmail account using a mass mailing free software, as MailChimp or any other, will never reach the destination.<\/p>\n

No, they will not land in the SPAM folder, they will not be accepted.<\/p>\n

Why?<\/strong><\/p>\n

Very easy, email marketing campaigns must meet certain regulatory rules, so it must be possible to identify the Sender of these campaigns.<\/p>\n

With an email account associated with a corporate domain that is possible (the owner of the domain is known).<\/p>\n

With a free email account it is not possible to identify the sender.<\/p>\n

Solution, you cannot send mass mailing free with free accounts, Gmail, Yahoo, etc.<\/strong><\/p>\n

This is bad for spammers.<\/p>\n

But is very good for those who send email marketing responsibly.<\/p>\n

If you still use free email accounts to send your mass mailing free campaigns, it is recommended that:<\/p>\n

1) You start using an email from your own domain<\/strong><\/p>\n

2) You start thinking of using another free email, while it is still possible<\/strong><\/p>\n

At least Google warned before changing the rules, Yahoo didn’t do the same thing.<\/p>\n

Personally, I recommend the option (1) <\/strong>because gradually ISPs will start to take these measures, in addition to other more stringent, to avoid the inappropriate use\u00a0 of their email accounts.<\/p>\n","protected":false},"excerpt":{"rendered":"

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