{"id":34032,"date":"2017-02-20T07:10:35","date_gmt":"2017-02-20T07:10:35","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/02\/20\/how-to-edit-a-newsletter\/"},"modified":"2022-05-13T17:12:15","modified_gmt":"2022-05-13T17:12:15","slug":"how-to-edit-a-newsletter","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2017\/02\/20\/how-to-edit-a-newsletter\/","title":{"rendered":"How to edit a newsletter"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14559 size-full\" title=\"Dise\u00f1ar newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/crear-newsletter.png\" alt=\"Dise\u00f1ar newsletter\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/crear-newsletter.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/crear-newsletter-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/crear-newsletter-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Today we will see how to create and edit a complete newsletter, with examples of HTML codes and their usage.<\/p>\n<p><!--more--><\/p>\n<p><strong>What will we see in this post?<\/strong><\/p>\n<p>You will learn some basics in HTML and will have instructions for creating a newsletter using the Mailrelay editor.<\/p>\n\n<p><a href=\"https:\/\/promo.mailrelay.com\/email-marketing-gratis\/?utm_source=blog&amp;utm_campaign=alta&amp;utm_medium=post\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13411 size-full\" title=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2020\/07\/Envia-tu-newsletter-gratis.png\" alt=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" width=\"630\" height=\"150\" \/><\/a><\/p>\n<h3>How to create a table<\/h3>\n<p>This table will be used to center the message content, with these settings:<\/p>\n<ul>\n<li>100% width.<\/li>\n<li>One line<\/li>\n<li>One column<\/li>\n<li>Borderless<\/li>\n<\/ul>\n<p>That setting would look more or less like the one in the image.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14527 size-full\" title=\"dise\u00f1ar una newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/08\/crear-newsletter-1.png\" alt=\"dise\u00f1ar una newsletter\" width=\"328\" height=\"429\" \/><\/p>\n<h3>How to create an inner table<\/h3>\n<p>Next, let &#8216;we will create an inner table, which will be inside the other one. We can do that in two steps:<\/p>\n<ul>\n<li>Again it will be a one-column table<\/li>\n<li>and a line, but there are two differences<\/li>\n<li>The width is 65%<\/li>\n<li>Centralized alignment<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14531 size-full\" title=\"crear newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/08\/crear-newsletter-2.png\" alt=\"crear newsletter\" width=\"327\" height=\"432\" \/><\/p>\n<p>In the example, perhaps the width was not the best, and maybe 75% or 85% would look better.<\/p>\n<p>It&#8217;s a matter of testing until you see what works best for you.<\/p>\n<p>Now, without leaving this screen, we will click on the <strong>Advanced<\/strong> tab.<\/p>\n<p>Here we will modify the<strong> Styles<\/strong> box:<\/p>\n<ul>\n<li>max-width: 500px;<\/li>\n<li>This sets a maximum width, so that although the email client has more width, the newsletter will not exceed this width.<\/li>\n<li>padding: 5px;<\/li>\n<li>With padding what we do is leave a space between the table border and the inside so that if the table fits the border of the device, we will get some white space.<\/li>\n<\/ul>\n<p>It would look something like that:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14533 size-full\" title=\"crear newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/08\/crear-newsletter-3.png\" alt=\"crear newsletter\" width=\"326\" height=\"396\" \/><\/p>\n<h3>Adding images to newsletter<\/h3>\n<p>And the next step is to add an image, this step is simple, but it&#8217;s also important to set the width:<\/p>\n<ul>\n<li><strong>Width:<\/strong> 100%<\/li>\n<li><strong>Height:<\/strong> empty<\/li>\n<\/ul>\n<p>It is important to leave the field height empty, because this way the system will adjust the proportions of the image without problems, adjusting the width to the available width.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14537 size-full\" title=\"Dise\u00f1ar newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/08\/crear-newsletter-4.png\" alt=\"Dise\u00f1ar newsletter\" width=\"439\" height=\"483\" \/><\/p>\n<h3>Adding a button in the newsletter<\/h3>\n<p>In the next step, we will add a button for a call to action.<\/p>\n<p>It&#8217;s very easy, just select the text and click on the link button.<\/p>\n<p>Then select the Advanced tab and style:<\/p>\n<ul>\n<li>background-color: # 18adb3;<\/li>\n<li>This will set the background color<\/li>\n<li>border: 2px solid # 18adb3;<\/li>\n<li>Here we indicate the width and color of the border<\/li>\n<li>color: white;<\/li>\n<li>The color of the text<\/li>\n<li>display: block; margin: 0 auto;<\/li>\n<li>Two values for the button to be centered<\/li>\n<li>padding: 5px;<\/li>\n<li>A margin between the border and the text<\/li>\n<li>width: 50%;<\/li>\n<li>Width of the button, so it doesn&#8217;t use the entire width of the template.<\/li>\n<li>text-decoration: none;<\/li>\n<li>To remove the underline from the link<\/li>\n<\/ul>\n<p>With these values, you could create a visually appealing button.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14539 size-full\" title=\"dise\u00f1ar newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/08\/crear-newsletter-5.png\" alt=\"dise\u00f1ar newsletter\" width=\"371\" height=\"349\" \/><\/p>\n<h3>Adding a table with more columns<\/h3>\n<p>If for example you want to add a table with more columns, you could do it with the following settings:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14542 size-full\" title=\"dise\u00f1ar newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/08\/crear-newsletter-6.png\" alt=\"dise\u00f1ar newsletter\" width=\"330\" height=\"428\" \/><\/p>\n<p><strong>Setting a width of 100% and 5 columns.<\/strong><\/p>\n<p>Here we recommend that if you add images, you should set a width of 100%, as we saw before when learning how to insert the images.<\/p>\n<p>Finally.<\/p>\n<h3>Unsubscribe link<\/h3>\n<p>When creating a newsletter, it is essential to include an unsubscribe link, so that users who wish to do so can request removal from your database easily and automatically.<\/p>\n<p>To do that, you only have to create a link with these values:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14543 size-full\" title=\"dise\u00f1ar newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/08\/crear-newsletter-7.png\" alt=\"dise\u00f1ar newsletter\" width=\"369\" height=\"348\" \/><\/p>\n<ul>\n<li><strong>Protocol:<\/strong> other<\/li>\n<li><strong>URL:<\/strong> [unsubscribe_url_click]<\/li>\n<\/ul>\n<p>And from that, Mailrelay will generate and send an unsubscribe link to each subscriber.<\/p>\n<h3>How will the newsletter template be displayed?<\/h3>\n<p>If you follow the instructions in this tutorial correctly, you should have a newsletter very similar to that:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14546 size-full\" title=\"dise\u00f1ar una newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter.png\" alt=\"dise\u00f1ar una newsletter\" width=\"522\" height=\"516\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter.png 522w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter-300x297.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter-110x109.png 110w\" sizes=\"auto, (max-width: 522px) 100vw, 522px\" \/><\/p>\n<p>For a simple newsletter, that&#8217;s enough, don&#8217;t you think so?<\/p>\n<p>What if the newsletter is viewed on a mobile device?<\/p>\n<p>It would look like that:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14549 size-full\" title=\"ejemplo de newsletter\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter-2.png\" alt=\"ejemplo de newsletter\" width=\"250\" height=\"445\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter-2.png 250w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter-2-169x300.png 169w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/ejemplo-de-newsletter-2-110x196.png 110w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/p>\n<p>As explained before, perhaps a width of more than 65% would be more advisable, because in this case it could be very narrow.<\/p>\n<p>But in general, it has been adapted correctly.<\/p>\n<h3>Why is the newsletter effective?<\/h3>\n<p>Because it includes all the relevant basics in a newsletter:<\/p>\n<p>Header with an image to show the brand<\/p>\n<ul>\n<li>The essential text<\/li>\n<li>A button and call to action for the subscriber to take the desired action<\/li>\n<li>More images if needed<\/li>\n<li>Some links and secundary calls to action<\/li>\n<li>Unsubscribe link<\/li>\n<\/ul>\n<p>We could insert other items, but they are not necessary.<\/p>\n<p>Usually, it is recommended to create a newsletter as simple as possible, because the objective of the campaign is that the user performs some action, so it would be better to not use a distracting design.<\/p>\n<p>In the vast majority of cases, the goal of the campaign will be to convince the user to click on the link to access an website or blog.<\/p>\n<p>It is not necessary or recommendable to overload the newsletter design.<\/p>\n<p>So the layout will not get in the way!<\/p>\n<p><strong>I hope this tutorial how to edit a newsletter will be useful.<\/strong><\/p>\n<p><a href=\"http:\/\/www.joseargudo.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13871 size-full\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg\" alt=\"jose argudo\" width=\"630\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-300x119.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-110x44.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we will see how to create and edit a complete newsletter, with examples of HTML codes and their usage.<\/p>\n","protected":false},"author":1,"featured_media":14559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-34032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to edit a newsletter - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to edit a newsletter - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Today we will see how to create and edit a complete newsletter, with examples of HTML 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