{"id":34618,"date":"2017-10-30T07:24:32","date_gmt":"2017-10-30T07:24:32","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/10\/30\/10-undeniable-reasons-to-get-back-into-email-marketing\/"},"modified":"2022-05-13T17:19:06","modified_gmt":"2022-05-13T17:19:06","slug":"10-undeniable-reasons-to-get-back-into-email-marketing","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2017\/10\/30\/10-undeniable-reasons-to-get-back-into-email-marketing\/","title":{"rendered":"10 Undeniable Reasons to Get Back into Email Marketing"},"content":{"rendered":"

\"email<\/p>\n

Are you a lapsed email marketer? Has your email marketing time been stolen away by other, more pressing work duties? Has your campaign activity gone into hibernation?<\/p>\n

<\/p>\n

Or was ditching email a conscious decision? Did you cut back because your campaigns weren\u2019t working?<\/p>\n

Well, you\u2019re not alone.<\/p>\n

If you run a smaller business, it can be very difficult to make time for email marketing campaigns \u2013 or to learn the skills you need to do it successfully.<\/p>\n

But that doesn\u2019t change one very important fact… that email is the best-value marketing tool at your disposal!<\/strong><\/p>\n

Research keeps proving it. According to a study by VentureBeat, email delivers an average US$38 return-on-investment for every $1 spent. A study<\/a> by Econsultancy also concluded email \u201creigns supreme when it comes to delivering ROI\u201d.<\/p>\n

The sustained popularity of email marketing also proves it works for companies of all sizes.<\/p>\n

So, if you gave up on email marketing a while ago and are now seeing your business slow down a little, consider this:<\/p>\n

[su_list icon=”icon: arrow-right” icon_color=”#008af7″]<\/p>\n

    \n
  1. Your competitors are using email marketing to reach the customers you want<\/li>\n
  2. Other marketing channels you tried instead aren\u2019t as effective as email<\/li>\n
  3. Doing no marketing is not an option. Email is the simplest, cheapest and most effective way to reboot your marketing.<\/li>\n<\/ol>\n

    [\/su_list]<\/p>\n

    You already know you need to get back on that email marketing horse. That\u2019s why you\u2019re reading this article.<\/p>\n

    Yes, it\u2019s tough to find the time and motivation. But it\u2019s going to pay off in the long-run.<\/p>\n

    And, in case you need an extra boost to get you back in the groove, here are 10 reasons why you should get back into email marketing. We dare you to try and disagree with any of them!<\/p>\n

    Here goes.<\/p>\n

    1. Email is the easiest way to do scientific marketing<\/h2>\n

    The best marketing campaigns are measurable. You spend some money. You see the results. You know what your ROI is.<\/p>\n

    You can also use your campaign data to improve your methods over time \u2013 increasing your ROI and getting more value.<\/p>\n

    This is not easily possible with TV advertising, telemarketing, flyers or prints ads. Because it\u2019s very hard to tell which sales were triggered by those campaigns.<\/p>\n

    But with email, it\u2019s very easy!<\/strong><\/p>\n

    With most email marketing tools, you can track which emails get delivered, which get opened and which customers click your call to action. And with a little extra work, you can also see which emails lead to an online sale or other actions.<\/p>\n

    In other words: email makes scientific marketing easy! No wonder it \u201creigns supreme\u201d for ROI.<\/p>\n

    2. It\u2019s more open than Twitter, Facebook or Google<\/h2>\n

    Social media is still very popular. And Twitter, Facebook and Google Ads all want your marketing budget.<\/p>\n

    The problem is, they also want to control your marketing very tightly.<\/p>\n

    They control who you can contact. What you can say. They can pull your ads without warning. And your ads may not always appear where you would want them to \u2013 something Google apologised for<\/a> in 2017.<\/p>\n

    Email isn\u2019t like that. It\u2019s a truly open channel. You can email whoever you want, say whatever you want, use any design you want, and collect data your way.<\/p>\n

    That puts you in control of your brand and your campaigns. No wonder corporations and small businesses all choose email.<\/p>\n

    3. Email works with social to reach new customers<\/h2>\n

    Want another really good reason to choose email over social media ads? Then consider this: every email campaign you send has a web version too. And it\u2019s easy to share links to these web versions on Twitter, Facebook and so on.<\/p>\n

    That means you can promote your email campaigns to new customers. Build your audience. And get even more value from email!<\/p>\n

    4. It reaches every device<\/h2>\n

    These days, it\u2019s easy to use an email template that looks good on every type of device your customers use: PC, tablet and smartphone.<\/p>\n

    These responsive templates are built into most email marketing tools.<\/p>\n

    Compare that to Facebook or Google, where you don\u2019t really see ads on mobile. Or compare it to web banner ads, which are blocked by many customers who find them intrusive.<\/p>\n

    With email \u2013 provided you build your subscriber list properly and don\u2019t spam people \u2013 your message is seen and looks good everywhere.<\/p>\n

    5. It\u2019s easy to look professional with email<\/h2>\n

    On the same note, email also makes it very easy to create professional campaigns. Again, it\u2019s thanks to those smart templates that come as standard with today\u2019s email marketing platforms.<\/p>\n

    Just drop in your logo and company details. Choose a colour scheme. And once you\u2019re happy, you can re-use the same design again and again.<\/p>\n

    It\u2019s much better-looking than a sales letter you typed up in Word. It\u2019s cheaper to send too, and reaches many more customers!<\/p>\n

    6. It can boost your sales<\/h2>\n

    A good email campaign can deliver sales for your business, fast.<\/p>\n

    Just make sure your campaign has a clear call to action button, which leads customers to your sales page (or other desired action).<\/p>\n

    This makes it easier for your customers to buy \u2013 and more likely that they will buy.<\/p>\n

    7. It gets immediate results<\/h2>\n

    There\u2019s no waiting around with email, is there?<\/p>\n

    It\u2019s not like running a magazine ad, or having flyers delivered. With email, you click send \u2013 and you can start tracking the results immediately.<\/p>\n

    In fact, your campaign is usually at its most active in the first few hours after you send it.<\/p>\n

    You can see all your opens, clicks, and website traffic straight away.<\/p>\n

    8. It can rekindle past customer relationships<\/h2>\n

    This is especially true if you are a lapsed email marketer, and your sales have slowed recently.<\/p>\n

    You already have a subscriber list of customers, who have also shown interest in your business. If you want to reconnect with them all, email is the best way to do it!<\/p>\n

    Just create a campaign and use it to reach out to all those dormant customers. You might be surprised how many are glad to hear from you!<\/p>\n

    9. Email marketing is easy to do<\/h2>\n

    Maybe you haven\u2019t set up an email campaign in a while. And the thought of creating a new one is stressing you out a little.<\/p>\n

    Stop worrying! You\u2019ve just forgotten how easy it really is. Especially with modern tools, which provide templates and automation.<\/p>\n

    All you really need to do is:<\/p>\n

    [su_list icon=”icon: arrow-right” icon_color=”#008af7″]<\/p>\n

      \n
    1. Come up with an offer or concept for your campaign<\/li>\n
    2. Write a subject line and a message of around 80-100 words (that\u2019s not much!)<\/li>\n
    3. Include a good call to action<\/li>\n<\/ol>\n

      [\/su_list]<\/p>\n

      …And send it to your list. Easy!<\/p>\n

      10. Email can increase your website traffic too<\/h2>\n

      As we\u2019ve mentioned a few times, successful email marketing campaigns always have a strong and clear call to action. In other words, a big and simple link\/button that you want customers to click when they read your message.<\/p>\n

      For example:<\/p>\n

      [su_list icon=”icon: arrow-right” icon_color=”#008af7″]<\/p>\n

        \n
      1. Buy now<\/li>\n
      2. Learn more<\/li>\n
      3. Book your place<\/li>\n<\/ol>\n

        [\/su_list]<\/p>\n

        These links will usually lead to a page on your website, where the customer will often browse around.<\/p>\n

        So even if they don\u2019t take up the offer in your campaign, they might buy something else or contact you. They\u2019ll learn more about your brand. And you\u2019ll see better results in your website analytics.<\/p>\n

        Are you ready?<\/h2>\n

        We\u2019ve seen why email marketing is the simplest, most cost-effective marketing channel around. But only you can decide when to get back into it.<\/p>\n

        Whenever that is, we wish you the best with your campaigns. And if you\u2019re looking for a great-value email marketing platform, why not give Mailrelay a try<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"

        Are you a lapsed email marketer? Has your email marketing time been stolen away by other, more pressing work duties? 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Wheatley","author_link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/author\/neil-wheatley\/"},"uagb_comment_info":0,"uagb_excerpt":"Are you a lapsed email marketer? Has your email marketing time been stolen away by other, more pressing work duties? 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