{"id":54316,"date":"2026-07-24T09:42:22","date_gmt":"2026-07-24T09:42:22","guid":{"rendered":"https:\/\/wpstaging.mailrelay.com\/blog\/2026\/07\/24\/how-to-send-a-mailing-the-timeless-guide-to-preparing-your-email-campaign\/"},"modified":"2026-07-24T09:42:22","modified_gmt":"2026-07-24T09:42:22","slug":"how-to-send-a-mailing-the-timeless-guide-to-preparing-your-email-campaign","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/en\/blog\/2026\/07\/24\/how-to-send-a-mailing-the-timeless-guide-to-preparing-your-email-campaign\/","title":{"rendered":"How to send a mailing? The timeless guide to preparing your email campaign"},"content":{"rendered":"

\"How<\/p>\n

Before we talk about how to send a mailing, we need to look at a difference between what would be: Email marketing vs mass email.<\/strong><\/p>\n

Let’s start with a little exercise, typical of talks and webinars:<\/p>\n

How many times a day do you check your email?<\/strong><\/p>\n

It’s almost certainly more than once.<\/p>\n

And when you check your email, how many useful<\/strong> emails do you find? Probably very few or none.<\/p>\n

So the mindset we have when checking our email is something like: let me see if I can clean out the inbox.<\/em><\/p>\n

In other words, the perception is that we’re going to find a pile of emails that won’t be of any use to us, and our goal is going to be deleting them one by one.<\/p>\n

So, in an environment where billions of emails are already sent every day<\/strong>, where the average user receives hundreds of emails each day, we want to add our little grain of sand with our mailings and pile even more emails onto the heap.<\/p>\n

But that’s not what we want! Here’s a short summary video:<\/p>\n