{"id":48441,"date":"2022-10-26T14:39:43","date_gmt":"2022-10-26T14:39:43","guid":{"rendered":"https:\/\/wpstaging.mailrelay.com\/glossary\/b2b\/"},"modified":"2022-10-26T14:40:25","modified_gmt":"2022-10-26T14:40:25","slug":"b2b","status":"publish","type":"glossary","link":"https:\/\/wpstaging.mailrelay.com\/es\/glossary\/b2b\/","title":{"rendered":"B2B"},"content":{"rendered":"

<\/p>\n

El B2B<\/a>, acrónimo de Business to business<\/em>, es un modelo de negocio que hace referencia a las relaciones entre las empresas que venden o prestan servicios solamente a otras empresas. Para tomar contexto es, en muchos casos, un paso previo al B2C, Business to consumer<\/em>, o modelo de negocio de empresas que venden a consumidores finales.<\/p>\n

1. Ventajas del B2B<\/h2>\n

El comercio B2B ofrece una gran variedad de ventajas para todos los participes en el proceso, las ventajas mas destacables son:<\/p>\n

    \n
  • Reducción global de costes.<\/li>\n
  • Optimiza la cadena de valor, eliminando intermediarios que no aportan valor.<\/li>\n
  • Mejor control de la calidad y proveedores.<\/li>\n
  • Permite ampliar el negocio a otros segmentos de mercado.<\/li>\n
  • Mejor control de inventarios.<\/li>\n
  • Permite ofrecer diferenciación de la competencia.<\/li>\n
  • Abre el mercado de proveedores al ámbito internacional.<\/li>\n<\/ul>\n

    2. Ejemplos de B2B<\/h2>\n

    En realidad casi cualquier empresa puede ser participe de este modelo de negocio, desde una empresa de venta al por mayor a cualquier fabricante de productos que no venda directamente al público, si no que haga uso de otras compañías revendedores para dicha labor.<\/p>\n

    Si bien hay excepciones, de forma general, una empresa dedicada al B2B cuenta un significativo número de empleados, facturación alta y suelen requerir de espacios de cierta entidad para el almacenaje.<\/p>\n

    Empresas B2B son por ejemplo: un almacén de logística, un estudio de diseño industrial, una empresa de catering para eventos, cualquier tienda de venta solo al por mayor, una empresa siderometalúrgica, una imprenta de libros, una plataforma de pago online, empresas que fabrican marcas blancas para otras compañías, creadoras de contenidos para otras empresas, etc.<\/p>\n

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