– Packs con productos o servicios adicionales<\/strong><\/p>\nLos packs son una excelente forma de hacer cross selling. Para ello, alrededor del producto principal, se colocan otros servicios o productos adicionales que aportan valor a la compra del cliente.<\/p>\n
Por ejemplo, al adquirir una bicicleta se oferta un sistema antirobo y ropa para montar en bicicleta, así puede llevarse el pack completo de productos al mismo tiempo sin esfuerzo.<\/p>\n
– Clusterización<\/strong><\/p>\nEsta técnica de cross selling es muy sencilla de aplicar, se basa en mostrar productos que tengan cierta relación con el producto principal en lugares cercanos a donde se muestra el producto principal.<\/p>\n
Por ejemplo, uno de los mas sencillos de encontrar lo tenemos en las tiendas de ropa que, mientras te muestran el producto principal, te sugieren mas prendas con las que componer un conjunto completo.<\/p>\n
– Asociación<\/strong><\/p>\nNo es mas que proponer al cliente un producto relacionado teniendo en cuenta los intereses que haya mostrado (productos vistos con anterioridad o comprados previamente). En caso de que sea un cliente nuevo se suele tomar como herramienta a “la prueba social” recomendando productos relacionados que otros clientes han comprado junto al principal.<\/p>\n
Por ejemplo, la zona de “Otros clientes también compraron” y “Basado en tus intereses previos”<\/p>\n
<\/body><\/html><\/p>\n","protected":false},"template":"","class_list":["post-48475","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\n
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