{"id":37673,"date":"2012-02-29T10:01:58","date_gmt":"2012-02-29T10:01:58","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2012\/02\/29\/como-enviar-videos-en-tus-newsletter\/"},"modified":"2022-05-08T14:53:09","modified_gmt":"2022-05-08T14:53:09","slug":"como-enviar-videos-en-tus-newsletter","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/es\/blog\/2012\/02\/29\/como-enviar-videos-en-tus-newsletter\/","title":{"rendered":"\u00bfC\u00f3mo enviar v\u00eddeos en tus newsletter?"},"content":{"rendered":"

\"v\u00eddeo<\/p>\n

Si, tal como lo has le\u00eddo en el t\u00edtulo de este post, a lo largo de este art\u00edculo vamos a ver c\u00f3mo incluir v\u00eddeos en nuestras campa\u00f1as de newsletter<\/a> marketing con Mailrelay.<\/p>\n

Para ello vamos a utilizar solo el editor de Mailrelay, que de forma muy sencilla, nos va a permitir insertar un v\u00eddeo desde Youtube.<\/p>\n

En solo un par de pasos y sin saber nada de c\u00f3digo o cosas raras.<\/p>\n\n

\"\u00a1Env\u00eda<\/a><\/p>\n

\u00bfPor qu\u00e9 incluir un v\u00eddeo en nuestros boletines de email?<\/h2>\n

Muchas veces hemos querido sacarles a\u00fan m\u00e1s beneficios a nuestras campa\u00f1as de email marketing o simplemente ya estamos cansados de gastar mucho tiempo y recursos, para que nuestro v\u00eddeo sobresalga en el mar de publicidad, que hoy inunda a las redes sociales y YouTube.<\/p>\n

Esta es la raz\u00f3n que hoy nos lleva a buscar un nuevo medio para enviar nuestros v\u00eddeos, y que adem\u00e1s nos ayuda a mejorar nuestra estrategia de email marketing.<\/p>\n

El 91% de las personas revisamos nuestro email por lo menos una vez al d\u00eda (a veces bastante m\u00e1s), gracias a que podemos acceder a \u00e9l desde cualquier dispositivo, esto resulta ser una gran oportunidad para llegar a nuestros consumidores.<\/p>\n

Adem\u00e1s, los beneficios resultantes de esta ingeniosa fusi\u00f3n, de v\u00eddeo + email<\/strong> son sorprendentes, ayud\u00e1ndonos a:<\/p>\n

[su_list icon=\u00bbicon: check-square\u00bb icon_color=\u00bb#38aaf8″]<\/p>\n

    \n
  1. Ahorrarnos hasta un 78% de nuestro presupuesto, en comparaci\u00f3n con otras estrategias de marketing.<\/li>\n
  2. Incrementar nuestro CTR hasta un 280%.<\/li>\n
  3. Disminuir la tasa de bajas de nuestros suscriptores.<\/li>\n
  4. Con el v\u00eddeo email<\/strong> no s\u00f3lo conseguiremos diferenciarnos de nuestros competidores, sino que tambi\u00e9n mejoraremos nuestra imagen de marca y aumentaremos el nivel de engagement de nuestros clientes.<\/li>\n
  5. Adem\u00e1s, los emails con la palabra \u00abv\u00eddeo\u00bb en el asunto<\/a>, tienen mejores ratios de apertura.<\/li>\n<\/ol>\n

    [\/su_list]<\/p>\n

    La mayor\u00eda de las veces no esperamos recibir un v\u00eddeo en nuestro email, por lo que ya solo por eso es un elemento diferenciador.<\/p>\n

    Es tambi\u00e9n un incentivo, no solo para abrir el email, si no para actuar.<\/p>\n

    Ahora que ya hemos visto que enviar un v\u00eddeo en nuestros boletines, nos puede traer grandes beneficios, es momento de saber c\u00f3mo hacerlo.<\/p>\n

    \"video<\/p>\n

    Paso a paso \u2026<\/h2>\n

    Para crear una campa\u00f1a de v\u00eddeo email marketing<\/strong>, ya no es necesario que nos quebremos la cabeza pensando c\u00f3mo incluir un v\u00eddeo<\/a> en el email, pues ahora te daremos el paso a paso para hacerlo.<\/p>\n

    [su_list icon=\u00bbicon: check-square\u00bb icon_color=\u00bb#38aaf8″]<\/p>\n

      \n
    1. Lo primero es ingresar acceder a tu cuenta de Mailrelay.<\/li>\n
    2. El siguiente paso es crear un nuevo bolet\u00edn<\/li>\n
    3. Una vez estamos en la pantalla del editor, seleccionamos el icono de v\u00eddeo<\/li>\n<\/ol>\n

      [\/su_list]<\/p>\n

      \"insertar<\/p>\n

      [su_list icon=\u00bbicon: check-square\u00bb icon_color=\u00bb#38aaf8″]<\/p>\n

        \n
      1. Arrastramos el icono donde queramos situar el v\u00eddeo<\/li>\n
      2. Y veremos una pantalla de edici\u00f3n, donde colocaremos la URL del v\u00eddeo<\/li>\n<\/ol>\n

        [\/su_list]<\/p>\n

        \"insertar<\/p>\n

        Y ya lo tenemos, el v\u00eddeo quedar\u00eda as\u00ed en nuestra newsletter:<\/p>\n

        \"video<\/p>\n

        Ahora ya estamos listos para enviar nuestra siguiente campa\u00f1a de email marketing, con la que no s\u00f3lo resaltaras de entre nuestros competidores, sino que tambi\u00e9n podremos obtener los beneficios que s\u00f3lo el env\u00edo de emails con v\u00eddeo, nos puede generar.<\/p>\n

        \u00b7 \u00bfC\u00f3mo funciona la inserci\u00f3n de v\u00eddeo en un email?<\/h2>\n

        En realidad el funcionamiento es muy sencillo.<\/p>\n

        Al elegir nosotros la URL del v\u00eddeo y colocarla en el widget de v\u00eddeo del editor de Mailrelay, lo que sucede es que el editor genera una imagen, la inserta, y le a\u00f1ade un enlace al v\u00eddeo.<\/p>\n

        As\u00ed cuando enviamos el mailing, nuestros contactos lo que reciben es una imagen, que al pinchar, les lleva al v\u00eddeo, donde lo pueden ver.<\/p>\n

        Es un proceso sencillo, y c\u00f3modo de realizar.<\/p>\n

        \u25ba \u00bfPor qu\u00e9 no se reproduce directamente el v\u00eddeo en el email?<\/h3>\n

        Lo cierto es que a fecha de hoy, la mayor\u00eda de clientes de correo no pueden mostrar los v\u00eddeos<\/strong>, y reproducirlos directamente desde un email.<\/p>\n

        Por lo tanto, por el momento lo m\u00e1s efectivo, econ\u00f3mico y compatible con todos los clientes de correo es una imagen enlazada al v\u00eddeo.<\/strong><\/p>\n

        Esto tiene la ventaja a\u00f1adida de que es la forma habitual en la que funcionan los emails, nuestros clientes no se extra\u00f1ar\u00e1n y conseguiremos que vean el v\u00eddeo.<\/p>\n

        No estamos a\u00f1adiendo elementos extra\u00f1os o diferentes que puedan confundir, o fallar.<\/p>\n

        Te recomiendo que pruebes el widget de inserci\u00f3n de v\u00eddeo en tu email, para tu pr\u00f3xima newsletter.<\/strong><\/p>\n

        \"Jose<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

        Si, tal como lo has le\u00eddo en el t\u00edtulo de este post, a lo largo de este art\u00edculo vamos a ver c\u00f3mo incluir v\u00eddeos en nuestras campa\u00f1as de newsletter marketing con Mailrelay. Para ello vamos a utilizar solo el editor de Mailrelay, que de forma muy sencilla, nos va a permitir insertar un v\u00eddeo desde […]<\/p>\n","protected":false},"author":1,"featured_media":31735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[67,66],"tags":[],"class_list":["post-37673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avanzado","category-tutoriales"],"yoast_head":"\n\u00bfC\u00f3mo enviar v\u00eddeos en tus newsletter? - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfC\u00f3mo enviar v\u00eddeos en tus newsletter? - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Si, tal como lo has le\u00eddo en el t\u00edtulo de este post, a lo largo de este art\u00edculo vamos a ver c\u00f3mo incluir v\u00eddeos en nuestras campa\u00f1as de newsletter marketing con Mailrelay. 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tal como lo has le\u00eddo en el t\u00edtulo de este post, a lo largo de este art\u00edculo vamos a ver c\u00f3mo incluir v\u00eddeos en nuestras campa\u00f1as de newsletter marketing con Mailrelay. Para ello vamos a utilizar solo el editor de Mailrelay, que de forma muy sencilla, nos va a permitir insertar un v\u00eddeo desde…","_links":{"self":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts\/37673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/comments?post=37673"}],"version-history":[{"count":2,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts\/37673\/revisions"}],"predecessor-version":[{"id":46241,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts\/37673\/revisions\/46241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/media\/31735"}],"wp:attachment":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/media?parent=37673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/categories?post=37673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/tags?post=37673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}