{"id":37801,"date":"2013-07-16T13:33:56","date_gmt":"2013-07-16T13:33:56","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2013\/07\/16\/email-marketing-y-la-nueva-bandeja-de-gmail\/"},"modified":"2022-05-08T14:54:55","modified_gmt":"2022-05-08T14:54:55","slug":"email-marketing-y-la-nueva-bandeja-de-gmail","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/es\/blog\/2013\/07\/16\/email-marketing-y-la-nueva-bandeja-de-gmail\/","title":{"rendered":"Email marketing y la nueva bandeja de Gmail"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3879\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail.png\" alt=\"nueva-bandeja-gmail\" width=\"630\" height=\"240\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-300x114.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-110x42.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Muchos de vosotros habr\u00e9is podido observar recientemente cambios en la bandeja de <strong>Gmail<\/strong> donde han aparecido nuevas pesta\u00f1as que dividen nuestra bandeja de entrada.<\/p>\n<p>Si tu cuenta de <strong>Gmail<\/strong> a\u00fan no ha sido actualizada, no te preocupes, poco a poco todas las cuentas ir\u00e1n actualiz\u00e1ndose a esta nueva versi\u00f3n.<\/p>\n<p>Igual suceder\u00e1 poco a poco con los dispositivos m\u00f3viles y tablets que ir\u00e1n incorporando las nuevas opciones.<\/p>\n<h3>\u00bfC\u00f3mo afectar\u00e1n estos cambios a nuestras campa\u00f1as de email marketing?<\/h3>\n<p>Para empezar, en su versi\u00f3n m\u00e1s b\u00e1sica dispondremos de tres pesta\u00f1as:<\/p>\n<p>&#8211; <em><strong>Principal<\/strong><\/em>, donde llegar\u00e1n los emails de nuestros contactos.<\/p>\n<p>&#8211; <strong><em>Social<\/em><\/strong>, donde recibiremos las notificaciones de las redes sociales.<\/p>\n<p>&#8211; <em><strong>Promociones<\/strong><\/em>, donde llegar\u00e1n la mayor\u00eda de nuestros env\u00edos de email marketing.<\/p>\n<p>Esto queda muy claro en la siguiente imagen:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3873\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-1.png\" alt=\"nueva-bandeja-gmail-1\" width=\"630\" height=\"240\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-1.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-1-300x114.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-1-110x42.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Como puedes ver, las newsletters de marketing autom\u00e1ticamente se sit\u00faan en la <strong>pesta\u00f1a de promociones<\/strong>, y lo m\u00e1s importante, sin que el usuario tenga que configurar nada en su cuenta de Gmail.<\/p>\n<p>Cuando el suscriptor accede a dicha pesta\u00f1a ver\u00e1 nuestra newsletter de la forma habitual:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3874\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-2.png\" alt=\"nueva-bandeja-gmail-2\" width=\"630\" height=\"240\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-2.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-2-300x114.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-2-110x42.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Este nuevo cambio directamente aparta los env\u00edos comerciales de la bandeja de entrada y los coloca en una pesta\u00f1a espec\u00edfica.<\/p>\n<p>Es posible que gracias a esto nuestros emails pasen menos desapercibidos, siempre que los usuarios visiten la carpeta promociones ver\u00e1n un volumen de emails menor, <strong>ya que no est\u00e1n mezclados con todos los emails<\/strong> que llegan a la carpeta principal.<\/p>\n<p>Adem\u00e1s el usuario que visite esta pesta\u00f1a quiz\u00e1 estar\u00e1 m\u00e1s predispuesto a echar un vistazo a emails de publicidad.<\/p>\n<p>Sea de un modo u otro se hace indispensable continuar trabajando en la relaci\u00f3n con el suscriptor y crear asuntos que realmente capten su atenci\u00f3n.<\/p>\n<h3>Es posible evitar los cambios de la bandeja de Gmail en nuestro email marketing<\/h3>\n<p>De momento es una funcionalidad nueva que se est\u00e1 implantando, por lo que a\u00fan tenemos que hacer muchas pruebas, pero algo que si parece funcionar en algunos casos es mover de pesta\u00f1a el email:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3875\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-3.png\" alt=\"nueva-bandeja-gmail-3\" width=\"630\" height=\"240\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-3.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-3-300x114.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-3-110x42.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>En ese caso la interfaz de Gmail pregunta al suscriptor si desea hacer lo mismo con los mensajes futuros de esa lista:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3876\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-4.png\" alt=\"nueva-bandeja-gmail-4\" width=\"630\" height=\"240\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-4.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-4-300x114.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-4-110x42.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Si el usuario hace click en \u00ab<strong>S\u00ed<\/strong>\u00bb en dicho mensaje los futuros mensajes que le lleguen llegar\u00e1n a la carpeta principal:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3877\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-5.png\" alt=\"nueva-bandeja-gmail-5\" width=\"630\" height=\"240\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-5.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-5-300x114.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2013\/07\/nueva-bandeja-gmail-5-110x42.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Por supuesto no es f\u00e1cil que un usuario vaya a mover un mensaje publicitario a su carpeta principal, para recibir publicidad siempre. Es mucho m\u00e1s probable que nuestros suscriptores muevan nuestro mensaje a la carpeta principal si les enviamos cosas \u00fatiles y no mensajes de venta.<\/p>\n<p>Es un proceso muy dif\u00edcil y si ya costaba conseguir que los usuarios nos agregaran a su lista de contactos, que adem\u00e1s nos muevan a su carpeta principal va a ser mucho m\u00e1s dif\u00edcil.<\/p>\n<p>Es posible que estos nuevos cambios nos lleven hacia un nuevo <a href=\"https:\/\/blog.mailrelay.com\/es\/2019\/06\/20\/envio-masivo-de-correos-en-2019-sigue-funcionando-pero-depende-de-ti\" target=\"_blank\" rel=\"noopener\">email marketing masivo<\/a> de mayor calidad, donde se trabaje mucho m\u00e1s la relaci\u00f3n con el suscriptor, <strong>en los pr\u00f3ximos meses lo iremos viendo<\/strong>.<\/p>\n<p><strong>\u00bfCual es tu opini\u00f3n? \u00bfMejorar\u00e1 o empeorar\u00e1 las campa\u00f1as de email marketing?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Muchos de vosotros habr\u00e9is podido observar recientemente cambios en la bandeja de Gmail donde han aparecido nuevas pesta\u00f1as que dividen nuestra bandeja de entrada. Si tu cuenta de Gmail a\u00fan no ha sido actualizada, no te preocupes, poco a poco todas las cuentas ir\u00e1n actualiz\u00e1ndose a esta nueva versi\u00f3n. Igual suceder\u00e1 poco a poco con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[],"class_list":["post-37801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-y-analisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email marketing y la nueva bandeja de Gmail - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email marketing y la nueva bandeja de Gmail - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Muchos de vosotros habr\u00e9is podido observar recientemente cambios en la bandeja de Gmail donde han aparecido nuevas pesta\u00f1as que dividen nuestra bandeja de entrada. Si tu cuenta de Gmail a\u00fan no ha sido actualizada, no te preocupes, poco a poco todas las cuentas ir\u00e1n actualiz\u00e1ndose a esta nueva versi\u00f3n. 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