{"id":38067,"date":"2015-01-08T07:12:42","date_gmt":"2015-01-08T07:12:42","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/01\/08\/marketing-por-email-y-boca-a-boca-incompatibles\/"},"modified":"2022-05-08T14:59:29","modified_gmt":"2022-05-08T14:59:29","slug":"marketing-por-email-y-boca-a-boca-incompatibles","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/es\/blog\/2015\/01\/08\/marketing-por-email-y-boca-a-boca-incompatibles\/","title":{"rendered":"Marketing por email y boca a boca \u00bfIncompatibles?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7668 size-full\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/0-marketing-por-email-y-boca-a-boca-incompatibles.jpg\" alt=\"marketing por email\" width=\"600\" height=\"500\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/0-marketing-por-email-y-boca-a-boca-incompatibles.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/0-marketing-por-email-y-boca-a-boca-incompatibles-300x250.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/0-marketing-por-email-y-boca-a-boca-incompatibles-110x92.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>\u00bfParecen cosas bien distintas no? Por un lado, marketing por email, por otro acciones de marketing boca a boca.<\/p>\n<p><!--more--><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/gZ49eBVSQeY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p><a href=\"https:\/\/promo.mailrelay.com\/email-marketing-gratis\/?utm_source=blog&amp;utm_campaign=alta&amp;utm_medium=post\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13411 size-full\" title=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2020\/07\/Envia-tu-newsletter-gratis.png\" alt=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" width=\"630\" height=\"150\" \/><\/a><\/p>\n<p>\u00bfHabr\u00eda alg\u00fan modo de que ambas cosas fueran compatibles?<\/p>\n<p>Pues el caso es que recientemente he estado leyendo el libro \u00abBuzz marketing. El poder del boca a boca\u00bb de Andy Sernovitz y me ha ayudado a pensar en varios aspectos, aspectos que pueden ayudar a que los lectores de nuestras newsletters hablen del contenido de las mismas.<\/p>\n<p>Es decir conseguir que nuestro <a href=\"https:\/\/mailrelay.com\/es\" target=\"_blank\" rel=\"noopener\">marketing por email<\/a> genere boca a boca.<\/p>\n<p><strong>\u00bfCuales ser\u00edan estas claves?<\/strong> Pues en mi opini\u00f3n tendr\u00edamos:<\/p>\n<p><strong>1)<\/strong> Un muy buen contenido<br \/>\n<strong>2)<\/strong> Estilo personal, no excesivamente comercial<br \/>\n<strong>3)<\/strong> Incluir alg\u00fan extra<br \/>\n<strong>4)<\/strong> Pedir de forma directa el reenv\u00edo<br \/>\n<strong>5)<\/strong> Evento, webinar, curso, etc.<br \/>\n<strong>6)<\/strong> Algo divertido<br \/>\n<strong>7)<\/strong> Dale algo especial a tus suscriptores m\u00e1s fieles<\/p>\n<h2>\u00bfPor qu\u00e9 estos puntos? Y, \u00bfPor qu\u00e9 son relevantes para el marketing por email?<\/h2>\n<p>Vamos a verlos m\u00e1s detalladamente, de uno en uno:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7669\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/1-un-muy-buen-contenido.jpg\" alt=\"1-un-muy-buen-contenido\" width=\"600\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/1-un-muy-buen-contenido.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/1-un-muy-buen-contenido-300x125.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/1-un-muy-buen-contenido-110x46.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>1) Un muy buen contenido (producto o servicio)<\/strong><\/h3>\n<p>Esto es algo imprescindible, la base de todo. Si nuestro <a href=\"http:\/\/www.joseargudo.com\/estrategia-de-contenidos\/\" target=\"_blank\" rel=\"noopener\">contenido<\/a>, producto o servicio no es bueno, nadie va a hablar de ello (al menos positivamente).<\/p>\n<p>Sin duda es algo m\u00e1s dif\u00edcil de hacer que de decir, ya que generar contenido es una actividad que requiere mucho tiempo y esfuerzo.<\/p>\n<p>Si tenemos esto, tendremos mucho conseguido, ya que es m\u00e1s probable que nuestros suscriptores compartan nuestro contenido o hablen de el si este es interesante.<\/p>\n<p>Seguro que alguna vez le has comentado a \u00fan conocido \u00ab<em>he visto un art\u00edculo super interesante en &#8230;<\/em>\u00bb <strong>\u00bfVerdad?<\/strong><\/p>\n<p>\u00a1Ese es nuestro objetivo!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7670\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/2-estilo-personal.jpg\" alt=\"2-estilo-personal\" width=\"600\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/2-estilo-personal.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/2-estilo-personal-300x125.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/2-estilo-personal-110x46.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>2) Estilo personal, no excesivamente comercial (\u00a1no se puede vender en cada newsletter!)<\/strong><\/h3>\n<p>Lo hemos comentado muchas veces, pero no deja de ser verdad, no podemos vender en cada email que enviemos.<\/p>\n<p>Est\u00e1 claro que nuestro objetivo final es vender.<\/p>\n<p>Pero aburrir a nuestros suscriptores no lo es.<\/p>\n<p>Siempre que sea posible utiliza un estilo personal y cercano, para ir gan\u00e1ndote la confianza de tus suscriptores.<\/p>\n<p>Tus productos o servicios solucionan una necesidad de tus suscriptores, pero antes de comprar tienen que confiar en ti.<\/p>\n<p>Eso lo haremos <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/02\/14\/estrategia-de-email-marketing\" target=\"_blank\" rel=\"noopener\">email a email<\/a>, pero si intentas venderles en todas y cada una de las ocasiones en que los contactas, los aburrir\u00e1s antes que si tienes un poco de paciencia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7671\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/3-extra-compartible.jpg\" alt=\"3-extra-compartible\" width=\"600\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/3-extra-compartible.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/3-extra-compartible-300x125.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/3-extra-compartible-110x46.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>3) Incluir alg\u00fan extra compartible en tu <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/02\/14\/estrategia-de-email-marketing\" target=\"_blank\" rel=\"noopener\">marketing por email<\/a><\/strong><\/h3>\n<p>Como por ejemplo un cup\u00f3n de descuento, un ebook, una gu\u00eda, un v\u00eddeo, etc.<\/p>\n<p><em>\u00a1Cualquier cosa que un suscriptor pueda darle a otro!<\/em><\/p>\n<p>Por ejemplo un c\u00f3digo de descuento, muchas veces, aunque nos dicen que estos c\u00f3digos son personales, \u00a1No lo son! Y les funcionar\u00e1n a otros usuarios.<\/p>\n<p>No solo no es un error, si no que es as\u00ed adrede, ya que si encontramos algo bueno, normalmente lo compartimos, y si nos dicen que no lo hagamos, \u00a1m\u00e1s probable todav\u00eda!<\/p>\n<p>Pasa igual si compartimos un ebook en nuestro email, si me llega un ebook y creo que le puede ser de utilidad a un conocido, se lo reenviar\u00e9, o le comentar\u00e9 \u00ab<em>Oye, puedes entrar a la web tal y descargarte un ebook que te interesar\u00e1<\/em>\u00ab.<\/p>\n<p>No es necesario que sea algo muy costoso, utiliza tu imaginaci\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7672\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/4-pedir-reenvio.jpg\" alt=\"4-pedir-reenvio\" width=\"600\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/4-pedir-reenvio.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/4-pedir-reenvio-300x125.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/4-pedir-reenvio-110x46.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>4) Pedir de forma directa el reenv\u00edo<\/strong><\/h3>\n<p><em><span style=\"text-decoration: underline;\">Como dice Andy Sernovitz en su libro, a veces hay que pedir las cosas directamente<\/span><\/em><\/p>\n<p>Y la verdad es que no nos cuesta nada hacerlo.<\/p>\n<p>Si quieres que tus suscriptores compartan tu newsletter, p\u00eddeselo.<\/p>\n<p>Si quieres que te dejen un comentario, p\u00eddeselo.<\/p>\n<p>Si lo que quieres es que te respondan, p\u00eddeselo.<\/p>\n<p>Y esto es verdad, desde que en las newsletters que enviamos en <strong>Mailrelay<\/strong> incluimos este texto:<\/p>\n<p>\u00ab<em>\u00bfTe ha gustado el art\u00edculo? \u00a1Accede a nuestra web y comp\u00e1rtelo en redes sociales! \u00a1Ay\u00fadanos a seguir llegando a m\u00e1s y m\u00e1s gente! \u00a1Reenv\u00eda este email a un amigo!<\/em>\u00bb<\/p>\n<p>Mucha m\u00e1s gente me responde, me env\u00eda sus comentarios, opiniones y comentarios.<\/p>\n<p><strong>\u00a1Es genial!<\/strong> Porque es muy interesante compartir opiniones con los suscriptores, y quiz\u00e1 antes, por el simple hecho de no pedir la opini\u00f3n, no lo hacian.<\/p>\n<p>Vale la pena fijarse en estos peque\u00f1os detalles.<\/p>\n<p>Ah, y no te olvides de habilitar opciones para compartir las newsletters.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7673\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/5-evento.jpg\" alt=\"5-evento\" width=\"600\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/5-evento.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/5-evento-300x125.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/5-evento-110x46.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>5) Evento, webinar, curso, etc.<\/strong><\/h3>\n<p>Esto es de las cosas que m\u00e1s conversaci\u00f3n generan.<\/p>\n<p>Preparar un evento, un webinar, un curso online, sin duda generar\u00e1n conversaciones, y un buen volumen de boca a boca.<\/p>\n<p>Son acciones m\u00e1s ambiciosas, que van a requerir un esfuerzo mayor, y por lo tanto los resultados tambi\u00e9n deber\u00edan ser mayores.<\/p>\n<p>No olvides el punto anterior, y en la newsletter que env\u00edes a tus suscriptores, pide que compartan la informaci\u00f3n sobre el evento, y ofr\u00e9celes los medios necesarios.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7674\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/6-algo-divertido.jpg\" alt=\"6-algo-divertido\" width=\"600\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/6-algo-divertido.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/6-algo-divertido-300x125.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/6-algo-divertido-110x46.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>6) Algo divertido, curioso u original<\/strong><\/h3>\n<p>Admit\u00e1moslo, las cosas divertidas generan m\u00e1s conversaci\u00f3n y se comparten mucho m\u00e1s a menudo.<\/p>\n<p>Tampoco quiero decir que empieces a enviar fotos de adorables gatitos en tus newsletters.<\/p>\n<p>Pero s\u00ed que busques alg\u00fan diferenciador.<\/p>\n<p>Por ejemplo hace un tiempo\u00a0ve\u00edamos unos emails super largos que requer\u00edan mucho scrolling.<\/p>\n<p>Eso es algo diferente, y m\u00e1s probable que sea compartido que las aburridas newsletters de siempre.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7675\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/7-algo-especial.jpg\" alt=\"7-algo-especial\" width=\"600\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/7-algo-especial.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/7-algo-especial-300x125.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/7-algo-especial-110x46.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><strong>7) Dale algo especial a tus suscriptores m\u00e1s fieles<\/strong><\/h3>\n<p>Otra cosa que tambi\u00e9n hemos comentado en otras ocasiones.<\/p>\n<p>Cuando lleves un tiempo con tu marketing por email, tendr\u00e1s algunos suscriptores que siempre abren tus newsletters, que te responden con sus opiniones, comparten tus contenidos, en general son muy activos.<\/p>\n<p><em>\u00a1Bien se merecen un tratamiento especial!<\/em><\/p>\n<p>No te cuesta nada y ellos agradecer\u00e1n el trato distintivo, puede que hablando sobre tu producto o servicio.<\/p>\n<h2>Ten en cuenta<\/h2>\n<p>Que no son acciones inmediatas, que te vayan a dar un resultado instant\u00e1neo, llevar\u00e1 tiempo seguramente.<\/p>\n<p>Mi experiencia va en ese sentido, cuesta mucho, pero compensa el esfuerzo.<\/p>\n<p>Adem\u00e1s funcionan mejor si tienes un volumen de suscriptores grande (en el caso del marketing por email), o de seguidores (en el caso de las redes sociales), o clientes (en el caso del boca a boca tradicional).<\/p>\n<p>A mayor volumen, m\u00e1s probable ser\u00e1 que encuentres \u00abfans\u00bb entre tus seguidores, m\u00e1s dispuestos a compartir y hablar sobre tu marca.<\/p>\n<p>Requiere tiempo y esfuerzo, pero recuerda:<\/p>\n<p><strong>\u00a1El mailmarketing vale la pena!<\/strong><\/p>\n<p><strong>\u00bfQu\u00e9 m\u00e1s acciones se te ocurren?<\/strong><br \/>\n<a href=\"http:\/\/www.joseargudo.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13871\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg\" alt=\"jose-argudo\" width=\"630\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-300x119.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-110x44.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfParecen cosas bien distintas no? Por un lado, marketing por email, por otro acciones de marketing boca a boca.<\/p>\n","protected":false},"author":1,"featured_media":7668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[],"class_list":["post-38067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-y-analisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing por email y boca a boca \u00bfIncompatibles? - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing por email y boca a boca \u00bfIncompatibles? - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"\u00bfParecen cosas bien distintas no? 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