{"id":38087,"date":"2015-02-26T09:25:17","date_gmt":"2015-02-26T09:25:17","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/02\/26\/utilizar-plantillas-html-de-newsletter-o-no\/"},"modified":"2022-05-08T14:59:41","modified_gmt":"2022-05-08T14:59:41","slug":"utilizar-plantillas-html-de-newsletter-o-no","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/es\/blog\/2015\/02\/26\/utilizar-plantillas-html-de-newsletter-o-no\/","title":{"rendered":"Utilizar plantillas html de newsletter \u00bfO no?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32657 size-full\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/utilizar-plantillas-html-de-newsletter-o-no.jpg\" alt=\"plantillas html de newsletter\" width=\"600\" height=\"500\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/utilizar-plantillas-html-de-newsletter-o-no.jpg 600w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/utilizar-plantillas-html-de-newsletter-o-no-300x250.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/utilizar-plantillas-html-de-newsletter-o-no-110x92.jpg 110w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/p>\n<p>Este es otro de esos art\u00edculos en los que dir\u00e1s \u00ab<strong>\u00a1Jose esto es muy subjetivo!<\/strong>\u00bb Pues s\u00ed, es un art\u00edculo de opini\u00f3n, para generar debate y por qu\u00e9 no, para reflexionar <em>\u00bfDebemos utilizar vistosas plantillas html en nuestras newsletters?<\/em> <em>\u00bfO mejor texto plano?<\/em> <em>\u00bfSiempre?<\/em> <em>\u00bfEn qu\u00e9 casos?<\/em><\/p>\n<p><em>\u00bfImporta?<\/em><\/p>\n<p><em>\u00bfHay diferencia?<\/em><\/p>\n<p>En la mayor\u00eda de los casos, la selecci\u00f3n de la plantilla que vamos a utilizar en nuestro email marketing es algo personal. M\u00e1s o menos algo como \u00ab<strong>Me gusta esta plantilla de newsletter, la usar\u00e9<\/strong>\u00ab.<\/p>\n<p><em>\u00bfRecuerdas hace unos a\u00f1os cuando todo el mundo pon\u00eda en su web los <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/06\/07\/gifs-animados\" target=\"_blank\" rel=\"noopener noreferrer\">GIFs animados<\/a> que le gustaban?<\/em>, <em>\u00bfy esas intros en flash tan bonitas?<\/em><\/p>\n<p>Pues eso pero trasladado al <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/01\/17\/como-hacer-mailing\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>.<\/p>\n<p style=\"text-align: center;\"><strong>\u00bfEs esto lo mejor que podemos hacer?<\/strong><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/aVXPFT731LU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p><a href=\"https:\/\/promo.mailrelay.com\/email-marketing-gratis\/?utm_source=blog&amp;utm_campaign=alta&amp;utm_medium=post\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-13411 size-full\" title=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2020\/07\/Envia-tu-newsletter-gratis.png\" alt=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" width=\"630\" \/><\/a><\/p>\n<h2>\u00bfC\u00f3mo decidir si utilizar una plantilla de email html o un email de texto plano?<\/h2>\n<p>La primera pregunta ser\u00eda:<\/p>\n<ul>\n<li><em>\u00bfNos tiene que gustar a nosotros o a nuestro p\u00fablico?<\/em><\/li>\n<\/ul>\n<p>Reconozc\u00e1moslo, las dichosas intros en flash no le gustaban a nadie, nada m\u00e1s que al due\u00f1o de la web.<\/p>\n<p><em>\u00bfPasa lo mismo con nuestra plantilla de newsletter?<\/em><\/p>\n<p><em>\u00bfA que viene todo esto?<\/em><\/p>\n<p>Pues mira, resulta que hace unos d\u00eda le\u00eda un interesante art\u00edculo de V\u00edctor Campuzano \u00abC\u00f3mo evitar la pesta\u00f1a promociones en Gmail\u00bb.<\/p>\n<p>Este es un art\u00edculo muy interesante en el que V\u00edctor comentaba algunas posibles t\u00e9cnicas para que Gmail interprete nuestros env\u00edos como personales.<\/p>\n<h3><strong>\u00a1Y los colocase en la carpeta principal!<\/strong><\/h3>\n<p>En lugar de la carpeta promociones.<\/p>\n<p>Muchos consejos indicaban utilizar pocas im\u00e1genes, m\u00e1s bien texto plano, no plantillas html, etc.<\/p>\n<p>Sean ciertos estos consejos o no, lo que s\u00ed es cierto es que la elecci\u00f3n de nuestra plantilla de newsletter debe ser lo m\u00e1s meditada posible.<\/p>\n<p>No utilizar una <a href=\"https:\/\/www.youtube.com\/watch?v=MgalH0ukPRQ\" target=\"_blank\" rel=\"noopener\">plantilla de newsletter HTML<\/a> solo porque sea bonita.<\/p>\n<p>Y no solo enviar emails en texto plano para no acabar en la carpeta promociones.<\/p>\n<p>La elecci\u00f3n tiene que responder a la estrategia de email marketing, a nuestros objetivos <strong>\u00a1Qu\u00e9 no estamos enviando postales ni obras de arte!<\/strong><\/p>\n<p>\u00a1Hay que elegir bien para vender bien!<\/p>\n<p>Pero <strong>\u00bfEsto no deber\u00eda de ser f\u00e1cil?<\/strong><\/p>\n<h2>\u00bfAcaso no existen marketplaces con cientos de plantillas de newsletter?<\/h2>\n<p><strong>\u00bfDonde habr\u00e1 cientos de plantillas donde podremos elegir?<\/strong><\/p>\n<p>Pues s\u00ed,<\/p>\n<p>El problema que yo veo es que algunas plantillas est\u00e1n dise\u00f1adas para venderse a ellas mismas, no a tus contenidos.<\/p>\n<p>Recuerda:<\/p>\n<ul>\n<li><strong>\u00a1No debemos elegir nuestro dise\u00f1o de newsletter solo porque sea bonito!<\/strong><\/li>\n<\/ul>\n<p>Lo se, es dif\u00edcil.<\/p>\n<p>Pero hay que intentarlo.<\/p>\n<p>Mira, te voy a ense\u00f1ar un par de ejemplos donde se ve claro lo que quiero decir.<\/p>\n<p><strong>1) Ejemplo de newsletter html<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32659 size-full\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-1.png\" alt=\"plantillas html de newsletter\" width=\"630\" height=\"540\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-1.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-1-300x257.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-1-110x94.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Preciosa \u00bfA que s\u00ed? Es una plantilla de newsletter genial, pero \u00bfLo seguir\u00e1 siendo cuando pongamos nuestras im\u00e1genes?<\/p>\n<p>Piensa que b\u00e1sicamente la newsletter son unas cuantas im\u00e1genes, si no podemos poner im\u00e1genes de calidad, correctamente editadas, esta no es nuestra plantilla.<\/p>\n<p><strong>2) Otro ejemplo\u00a0de plantilla de email<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32661 size-full\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-2.png\" alt=\"plantillas html de newsletter\" width=\"630\" height=\"540\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-2.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-2-300x257.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-2-110x94.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>En este caso estamos ante algo parecido, im\u00e1genes de calidad y adem\u00e1s los iconos.<\/p>\n<p>Si ni la imagen ni los iconos encajan con nuestro producto <strong>\u00bfNos sirve esta plantilla?<\/strong> Por bonita que sea no.<\/p>\n<p><strong>3)\u00a0Y un ejemplo m\u00e1s de newsletter html<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32663 size-full\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-3.png\" alt=\"plantillas html de newsletter\" width=\"630\" height=\"540\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-3.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-3-300x257.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/01\/plantillas-html-de-newsletter-o-no-3-110x94.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Otro ejemplo de uso de im\u00e1genes de gran calidad, pero adem\u00e1s encontramos que los botones son peque\u00f1os y los t\u00edtulos tambi\u00e9n.<\/p>\n<p>Hay que tenerlo en cuenta porque si nuestros <a href=\"http:\/\/www.joseargudo.com\/estrategia-de-contenidos\/\" target=\"_blank\" rel=\"noopener noreferrer\">contenidos<\/a> no caben, no nos sirve.<\/p>\n<p>Son todo plantillas muy bonitas.<\/p>\n<p>Pero hay posibilidades de que no nos sirvan si no tenemos cuidado.<\/p>\n<p>Es lo que te dec\u00eda, est\u00e1n hechas para venderse a si mismas.<\/p>\n<p>No nos servir\u00e1n en todos los casos, incluso habr\u00e1 casos en los que puede ser mejor no utilizar una newsletter html y enviar un email en texto plano.<\/p>\n<h2><a href=\"https:\/\/blog.mailrelay.com\/es\/2020\/06\/23\/plantillas-de-copy-listas-para-email-marketing\" target=\"_blank\" rel=\"noopener\">Plantillas HTML VS emails de texto plano<\/a><\/h2>\n<p>En este apartado voy a comentarte mis impresiones sobre cuando es mejor utilizar un tipo de email u otro.<\/p>\n<h3><strong>1) Utilizaremos una plantilla de newsletter HTML cuando:<\/strong><\/h3>\n<p>&#8211; <strong>Lo m\u00e1s importante sea la <a href=\"https:\/\/blog.mailrelay.com\/es\/2016\/08\/18\/imagen-corporativa-de-una-empresa-que-es-y-como-mejorarla\" target=\"_blank\" rel=\"noopener noreferrer\">imagen de marca<\/a><\/strong>, en ese caso, toda la imagen de la newsletter, debe equilibrarse con nuestros colores corporativos. Esto es m\u00e1s f\u00e1cil con una newsletter HTML.<\/p>\n<p>&#8211; <strong>El producto o servicio ofertado as\u00ed lo requiera<\/strong>, por ejemplo, venta de perfumes, de vacaciones, etc. No es lo mismo vender un iPod en una newsletter con texto plano, que en una bonita newsletter HTML.<\/p>\n<p>&#8211; <strong>Nos centramos en una acci\u00f3n de venta<\/strong>. En este caso una plantilla HTML de newsletter puede incluir llamadas a la acci\u00f3n m\u00e1s visuales, que cumplan mejor su funci\u00f3n.<\/p>\n<p>&#8211; Vamos a enviar una lista grande de productos, en estos casos gracias al HTML podemos dar una estructura m\u00e1s visual y ordenada.<\/p>\n<h3><strong>2) Enviaremos emails de texto plano cuando:<\/strong><\/h3>\n<p>&#8211; <strong>Busquemos un aspecto m\u00e1s informal<\/strong>, personal y directo. Para que lo primero que piensen nuestros suscriptores no sea \u00ab<em>esto es publicidad<\/em>\u00ab.<\/p>\n<p>&#8211; <strong>Queremos establecer una relaci\u00f3n de confianza<\/strong>, poco a poco, el texto plano es efectivo por lo mismo que el caso anterior, no tiene tanto aspecto de publicidad.<\/p>\n<p>&#8211; <strong>Nos vamos a centrar m\u00e1s en los contenidos<\/strong> y la interacci\u00f3n a nivel de respuestas al email.<\/p>\n<p>&#8211; <strong>Tenemos un mensaje breve que enviar<\/strong>, no mayor que un par de p\u00e1rrafos.<\/p>\n<p>Yo creo que se puede resumir, y no mal, de esta forma:<\/p>\n<ul>\n<li>Si el suscriptor tiene que leer, texto, si tiene que ver y pinchar, html<\/li>\n<\/ul>\n<p>Porque una web no la leemos, la escaneamos y pinchamos en el bot\u00f3n m\u00e1s llamativo, y una plantilla de newsletter HTML a ese nivel se parece a una web.<\/p>\n<p>Porque los emails de texto plano, s\u00ed es m\u00e1s probable que sean le\u00eddos.<\/p>\n<p>Pero tambi\u00e9n ten en cuenta dos cosas:<\/p>\n<p><strong>1)<\/strong> Esto es mi opini\u00f3n personal, haz pruebas para ver si se adaptan a tu marketing<\/p>\n<p><strong>2)<\/strong> No es blanco o negro, podemos tener puntos intermedios con newsletters en formato de texto, con varios elementos gr\u00e1ficos, como botones, im\u00e1genes, etc.<\/p>\n<h2>Pero lo m\u00e1s importante<\/h2>\n<p>Probar y analizar los resultados.<\/p>\n<p>Por muy bonita que sea una plantilla de newsletter HTML, si no funciona, no funciona.<\/p>\n<p><strong>As\u00ed que, a <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/01\/17\/como-hacer-mailing\" target=\"_blank\" rel=\"noopener noreferrer\">enviar mailings<\/a>, y ver los resultados.<\/strong><\/p>\n<p><a href=\"http:\/\/www.joseargudo.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13871\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg\" alt=\"jose-argudo\" width=\"630\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-300x119.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-110x44.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este es otro de esos art\u00edculos en los que dir\u00e1s \u00ab\u00a1Jose esto es muy subjetivo!\u00bb Pues s\u00ed, es un art\u00edculo de opini\u00f3n, para generar debate y por qu\u00e9 no, para reflexionar \u00bfDebemos utilizar vistosas plantillas html en nuestras newsletters? \u00bfO mejor texto plano? \u00bfSiempre? \u00bfEn qu\u00e9 casos? \u00bfImporta? \u00bfHay diferencia? En la mayor\u00eda de los [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[],"class_list":["post-38087","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-y-analisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Utilizar plantillas html de newsletter \u00bfO no? - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Utilizar plantillas html de newsletter \u00bfO no? - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Este es otro de esos art\u00edculos en los que dir\u00e1s \u00ab\u00a1Jose esto es muy subjetivo!\u00bb Pues s\u00ed, es un art\u00edculo de opini\u00f3n, para generar debate y por qu\u00e9 no, para reflexionar \u00bfDebemos utilizar vistosas plantillas html en nuestras newsletters? \u00bfO mejor texto plano? \u00bfSiempre? \u00bfEn qu\u00e9 casos? \u00bfImporta? \u00bfHay diferencia? 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