{"id":38309,"date":"2015-10-07T14:37:22","date_gmt":"2015-10-07T14:37:22","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/10\/07\/yo-debo-hacer-emailmarketing-sacaria-rendimiento-a-mailrelay\/"},"modified":"2022-05-08T15:05:57","modified_gmt":"2022-05-08T15:05:57","slug":"yo-debo-hacer-emailmarketing-sacaria-rendimiento-a-mailrelay","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/es\/blog\/2015\/10\/07\/yo-debo-hacer-emailmarketing-sacaria-rendimiento-a-mailrelay\/","title":{"rendered":"\u00bfYo debo hacer emailmarketing? \u00bfSacar\u00eda rendimiento a Mailrelay?"},"content":{"rendered":"<p>Es bastante sorprendente que esta pregunta nos llegue con cierta regularidad por parte de nuevos usuarios registrados. La respuesta es s\u00ed, todas las empresas y profesionales deben hacer emailmarketing y obtendr\u00e1n beneficios y <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/10\/26\/medir-el-roi\" target=\"_blank\" rel=\"noopener\">ROI<\/a> de ello.<\/p>\n<p>El problema es que confundimos emailmarketing con env\u00edos masivos y no lo entendemos como un medio de comunicaci\u00f3n, no solo para captar nuevos clientes sino para los actuales. Un medio de marketing directo con grandes ventajas en cuanto a inmediatez, costes, etc. que debemos aprovechar. Esta confusi\u00f3n hace que a veces alg\u00fan usuario piense que no le compensa hacer emailmarketing por los costes de la obtenci\u00f3n de BBDD, bonos de env\u00edos, tiempo etc, pero podemos empezar simplemente con comunicados internos a nuestros propios clientes.<\/p>\n<p>Vamos a echar n\u00fameros, imaginemos que una peque\u00f1a empresa, por ejemplo una ferreter\u00eda, solo con que haga emailmarketing a dos de sus clientes clientes al azar (el m\u00ednimo n\u00famero para considerarlo un <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/03\/28\/hacer-emailing\" target=\"_blank\" rel=\"noopener noreferrer\">emailing<\/a>) con ofertas novedades etc, si consiguiera un peque\u00f1o aumento de ventas del 3% con un calculo muy conservador de ventas estamos hablando de que facturar\u00eda 1800 eur anuales m\u00e1s:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10395\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/email-marketing-ferreteria.png\" alt=\"email-marketing-ferreteria\" width=\"630\" height=\"186\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/email-marketing-ferreteria.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/email-marketing-ferreteria-300x89.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/email-marketing-ferreteria-110x32.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Por tanto volvemos a insistir, todo el mundo debe hacer emailmarketing y es rentable para todos los negocios y empresas. Solo se me ocurre un caso en el que podr\u00edamos descartarlo, un proveedor que todos sus clientes sean Amish o similares.<\/p>\n<p>En estos enlaces tenemos un poco m\u00e1s de informaci\u00f3n sobre como calcular el ROI objetivo del emailmarketing, hay otros beneficios m\u00e1s subjetivos como branding, fidelizaci\u00f3n, etc que son menos cuantificables pero igualmente beneficiados por las campa\u00f1as:<\/p>\n<p>&#8211; <a href=\"https:\/\/blog.mailrelay.com\/es\/2020\/12\/03\/felicitaciones-de-navidad\" target=\"_blank\" rel=\"noopener noreferrer\">Sabes cuanto venden tus newsletters<\/a><\/p>\n<p>&#8211; <a href=\"https:\/\/www.luismaram.com\/como-conocer-el-roi-de-las-campanas-de-emailmarketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">C\u00f3mo conocer el ROI de las campa\u00f1as de email marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es bastante sorprendente que esta pregunta nos llegue con cierta regularidad por parte de nuevos usuarios registrados. La respuesta es s\u00ed, todas las empresas y profesionales deben hacer emailmarketing y obtendr\u00e1n beneficios y ROI de ello. El problema es que confundimos emailmarketing con env\u00edos masivos y no lo entendemos como un medio de comunicaci\u00f3n, no [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":10395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[],"class_list":["post-38309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-y-analisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfYo debo hacer emailmarketing? \u00bfSacar\u00eda rendimiento a Mailrelay? - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfYo debo hacer emailmarketing? \u00bfSacar\u00eda rendimiento a Mailrelay? - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Es bastante sorprendente que esta pregunta nos llegue con cierta regularidad por parte de nuevos usuarios registrados. 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La respuesta es s\u00ed, todas las empresas y profesionales deben hacer emailmarketing y obtendr\u00e1n beneficios y ROI de ello. El problema es que confundimos emailmarketing con env\u00edos masivos y no lo entendemos como un medio de comunicaci\u00f3n, no&hellip;","_links":{"self":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts\/38309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/comments?post=38309"}],"version-history":[{"count":1,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts\/38309\/revisions"}],"predecessor-version":[{"id":42790,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/posts\/38309\/revisions\/42790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/media\/10395"}],"wp:attachment":[{"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/media?parent=38309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/categories?post=38309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/es\/wp-json\/wp\/v2\/tags?post=38309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}