{"id":38312,"date":"2015-10-09T05:50:42","date_gmt":"2015-10-09T05:50:42","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2015\/10\/09\/en-email-marketing-una-de-las-claves-es-la-segmentacion\/"},"modified":"2022-05-08T15:05:58","modified_gmt":"2022-05-08T15:05:58","slug":"en-email-marketing-una-de-las-claves-es-la-segmentacion","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/es\/blog\/2015\/10\/09\/en-email-marketing-una-de-las-claves-es-la-segmentacion\/","title":{"rendered":"En email marketing una de las claves es la segmentaci\u00f3n"},"content":{"rendered":"<p>Para que la oferta llegue a las personas adecuadas e interesadas en la misma, de forma que nuestra campa\u00f1a de email marketing sea un \u00e9xito.<\/p>\n<p>Si el asunto de nuestro bolet\u00edn tambi\u00e9n refleja dicha segmentaci\u00f3n, mucho mejor, porque el receptor sabr\u00e1 que el mensaje ha sido dirigido para el.<\/p>\n<p>Lo mismo pasa con los d\u00edas festivos, si el asunto y oferta van en consonancia al d\u00eda festivo suele funcionar mejor, ese d\u00eda, que otro tipo de asuntos.<\/p>\n<p>Pero tampoco hay que llevarlo al extremo, mira esta <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/05\/09\/como-hacer-una-newsletter\" target=\"_blank\" rel=\"noopener\">newsletter<\/a> de proflores.es:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10421\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/proflores.png\" alt=\"proflores\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/proflores.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/proflores-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2015\/10\/proflores-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>S\u00ed, el d\u00eda 12 de Octubre es el d\u00eda del Pilar, pero el asunto:<\/p>\n<p>\u00ab<em>Felicita a las Pilares con flores y aprovecha nuestro 20% de descuento<\/em>\u00bb<\/p>\n<p>Me parece un tanto excesivo, <strong>\u00bfqu\u00e9 pasa si no conozco a ninguna Pilar? \u00bfya no hace falta que abra el email? \u00bfel descuento no vale para mi?<\/strong><\/p>\n<p>Dudas, dudas<\/p>\n<p>Con lo f\u00e1cil que hubiera sido poner un asunto como:<\/p>\n<p>\u00ab<em>Felicita a las Pilares (o a quien tu quieras) con flores &#8211; 20% descuento incluido<\/em>\u00bb<\/p>\n<p>En mi opini\u00f3n es m\u00e1s probable que la gente conozca un mayor n\u00famero de \u00ab<strong>quien tu quieras<\/strong>\u00bb que de \u00ab<strong>Pilares<\/strong>\u00ab, aunque Pilar sea un nombre com\u00fan.<\/p>\n<p>No es necesario reducir tanto el target de nuestra oferta, en mi opini\u00f3n, <a href=\"https:\/\/blog.mailrelay.com\/es\/2019\/06\/20\/envio-masivo-de-correos-en-2019-sigue-funcionando-pero-depende-de-ti\" target=\"_blank\" rel=\"noopener\">enviar correo masivo<\/a> de esta forma no aporta a la campa\u00f1a de sino que resta opciones<\/p>\n<p><strong>\u00bfQu\u00e9 opinas?<\/strong><\/p>\n<p><strong>PD<\/strong>: si lees este art\u00edculo el d\u00eda 12 y te llamas Pilar, \u00a1felicidades!<\/p>\n<p><strong>PD2<\/strong>: si lees este art\u00edculo el d\u00eda 12 y no te llamas Pilar, te deseo un feliz d\u00eda igualmente \ud83d\ude42<\/p>\n<p><a href=\"http:\/\/www.joseargudo.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13871\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg\" alt=\"jose-argudo\" width=\"630\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-300x119.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-110x44.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para que la oferta llegue a las personas adecuadas e interesadas en la misma, de forma que nuestra campa\u00f1a de email marketing sea un \u00e9xito. Si el asunto de nuestro bolet\u00edn tambi\u00e9n refleja dicha segmentaci\u00f3n, mucho mejor, porque el receptor sabr\u00e1 que el mensaje ha sido dirigido para el. Lo mismo pasa con los d\u00edas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[71],"tags":[],"class_list":["post-38312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion-y-analisis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En email marketing una de las claves es la segmentaci\u00f3n - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En email marketing una de las claves es la segmentaci\u00f3n - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Para que la oferta llegue a las personas adecuadas e interesadas en la misma, de forma que nuestra campa\u00f1a de email marketing sea un \u00e9xito. 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