{"id":38880,"date":"2017-04-05T06:24:28","date_gmt":"2017-04-05T06:24:28","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/04\/05\/video-como-hacer-tests-a-b-para-mejorar-el-open-rate-mailings\/"},"modified":"2022-05-08T15:18:24","modified_gmt":"2022-05-08T15:18:24","slug":"video-como-hacer-tests-a-b-para-mejorar-el-open-rate-mailings","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/es\/blog\/2017\/04\/05\/video-como-hacer-tests-a-b-para-mejorar-el-open-rate-mailings\/","title":{"rendered":"(V\u00eddeo) \u00bfC\u00f3mo hacer Tests A\/B para mejorar el open rate mailings?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14915 size-full\" title=\"mejorar open rate mailing\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/mejorar-open-rate.png\" alt=\"mejorar open rate mailing\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/mejorar-open-rate.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/mejorar-open-rate-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/mejorar-open-rate-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>En el v\u00eddeo de hoy te explico c\u00f3mo hacer un test A\/B con Mailrelay, un funcionalidad que te permitir\u00e1 mejorar el open rate de tus mailings \u00bfquien no quiere algo as\u00ed?<\/p>\n<p><!--more--><\/p>\n<p>El open rate, o ratio de apertura, mide el porcentaje de emails que han sido abiertos.<\/p>\n<p>Es una <strong>m\u00e9trica del email marketing interesante<\/strong>, porque nos da una idea de como progresa nuestra <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/01\/17\/como-hacer-mailing\" target=\"_blank\" rel=\"noopener\">campa\u00f1a de email marketing<\/a>:<\/p>\n<ul>\n<li>Por ejemplo si la tasa de apertura desciende demasiado, de forma repentina, puede indicar un problema de entregabilidad<\/li>\n<\/ul>\n<p>As\u00ed que, aunque hay m\u00e9tricas m\u00e1s interesantes, como:<\/p>\n<ul>\n<li>Ratio de click<\/li>\n<li>Tasa de conversi\u00f3n<\/li>\n<\/ul>\n<p>Es muy importante que llevemos un seguimiento del ratio de apertura.<\/p>\n<p>Y adem\u00e1s,<strong> a mejor ratio de apertura<\/strong>, <span style=\"text-decoration: underline;\">m\u00e1s oportunidades de click y conversi\u00f3n<\/span>.<\/p>\n<p>As\u00ed que vamos a ver qu\u00e9 podemos hacer para mejorar esto.<\/p>\n<p><br \/>\n<a href=\"https:\/\/promo.mailrelay.com\/email-marketing-gratis\/?utm_source=blog&amp;utm_campaign=alta&amp;utm_medium=post\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter wp-image-13411 size-full\" title=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2020\/07\/Envia-tu-newsletter-gratis.png\" alt=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" width=\"630\" \/><\/a><\/p>\n<h2>\u00bfC\u00f3mo mejorar el open rate de tus mailings?<\/h2>\n<p>Una forma muy sencilla de mejorar el open rate es utilizando <strong>Tests A\/B\u00a0<\/strong>de asunto o de remitente. Te lo cuento en este v\u00eddeo:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=un-cCiVI2wM\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com\/watch?v=un-cCiVI2wM<\/a><\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/un-cCiVI2wM?rel=0\" width=\"630\" height=\"354\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Para que este tutorial quede m\u00e1s paso a paso, vamos a destacar los puntos clave a partir de aqu\u00ed.<\/p>\n<h3>\u00bfC\u00f3mo hacer un test A\/B con Mailrelay?<\/h3>\n<p>Es muy f\u00e1cil.<\/p>\n<p>Primero tenemos que ir al men\u00fa \u00ab<strong>Test A\/B<\/strong>\u00bb de nuestro panel de Mailrelay:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14926 size-full\" title=\"mejorar el open rate con los tests A\/B\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/tests-a-b.png\" alt=\"mejorar el open rate con los tests A\/B\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/tests-a-b.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/tests-a-b-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/tests-a-b-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>En esta pantalla haremos click en el bot\u00f3n \u00ab<strong>Crear<\/strong>\u00ab.<\/p>\n<p>Que nos mostrar\u00e1 las siguientes opciones:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14927 size-full\" title=\"mejorar el open rate con tests A\/B\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b.png\" alt=\"mejorar el open rate con tests A\/B\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p><strong>\u00bfQu\u00e9 son estas opciones y para que sirven?<\/strong> Vamos a verlo en detalle:<\/p>\n<ul>\n<li><strong>Bolet\u00edn de base<\/strong>: es la newsletter que vamos a enviar. El asunto o remitente original se tomara de la newsletter original o de base.<\/li>\n<li><strong>Porcentaje<\/strong>: que porcentaje del total de la lista, se va a utilizar en el test<\/li>\n<li><strong>Tipo de test<\/strong>: de asunto o de remitente<\/li>\n<li><strong>Asunto (o remitente)<\/strong>: este es el segundo asunto o remitente, es la opci\u00f3n que queremos probar<\/li>\n<\/ul>\n<p>Y ya est\u00e1.<\/p>\n<p>No necesitamos m\u00e1s datos.<\/p>\n<p>Al hacer click en el bot\u00f3n \u00ab<strong>Salvar<\/strong>\u00bb nos informar\u00e1 de que, si continuamos, <strong>el test se enviar\u00e1<\/strong>.<\/p>\n<h3>\u00bfC\u00f3mo funciona el test A\/B?<\/h3>\n<p>El proceso es sencillo, funciona de forma muy similar a como lo hace una <a href=\"http:\/\/www.joseargudo.com\/landing-page\/\" target=\"_blank\" rel=\"noopener\">p\u00e1gina de aterrizaje<\/a>.<\/p>\n<p>En el punto anterior recuerdas que elegimos <strong>porcentaje<\/strong>.<\/p>\n<p>Imagina que tienes una lista de 1.000 suscriptores. <span style=\"text-decoration: underline;\">Eliges un porcentaje de 20%<\/span>:<\/p>\n<ul>\n<li>Se separan 200 suscriptores de los 1.000<\/li>\n<li>A 100 de ellos se les <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/01\/17\/como-hacer-mailing\" target=\"_blank\" rel=\"noopener\">env\u00eda el mailing<\/a> con un asunto (o remitente).<\/li>\n<li>Y a los otros 100 el otro asunto o remitente que estamos probando<\/li>\n<\/ul>\n<p>Esto generar\u00e1 dos env\u00edos.<\/p>\n<p>Que luego en la siguiente pantalla podremos comparar.<\/p>\n<p>Y elegir <strong>cual de los dos enviamos al resto de la lista completa<\/strong>.<\/p>\n<h3>\u00bfC\u00f3mo ayuda esto a mejorar el open rate o ratio de apertura?<\/h3>\n<p>Una vez enviemos el test A\/B podremos ver o acceder a la visualizaci\u00f3n del mismo:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14930 size-full\" title=\"test a\/b mejora open rate\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b-2.png\" alt=\"test a\/b mejora open rate\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b-2.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b-2-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/03\/open-rate-test-a-b-2-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>En esta pantalla podemos ver como compiten los dos asuntos o remitentes:<\/p>\n<ul>\n<li>Cual de los dos tiene m\u00e1s clicks<\/li>\n<li>Y cual tiene m\u00e1s aperturas<\/li>\n<\/ul>\n<p>Si uno de los dos asuntos, por el motivo que sea <strong>tiene una tasa de apertura u open rate mayor<\/strong>. Por lo que sea, porque el asunto es m\u00e1s llamativo, o resulta de m\u00e1s inter\u00e9s a los suscriptores.<\/p>\n<p>En ese caso, en esta pantalla podremos ver <strong>cual de las dos opciones funciona mejor<\/strong>.<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">Y seleccionarlo para que se env\u00ede al resto de la lista.<\/span><\/p>\n<p style=\"text-align: left;\">De esta forma, como es un asunto que estaba obteniendo buenos resultados, al <a href=\"https:\/\/blog.mailrelay.com\/es\/2017\/01\/17\/como-hacer-mailing\" target=\"_blank\" rel=\"noopener\">enviar el mailing a la lista completa<\/a>, tambi\u00e9n tendr\u00e1 buenos resultados.<\/p>\n<p style=\"text-align: left;\">O al menos lo mejor posibles, pues hemos probado dos opciones.<\/p>\n<h2 style=\"text-align: left;\">En resumen<\/h2>\n<p style=\"text-align: left;\">Una forma f\u00e1cil de asegurarte al menos una prueba y ver que asunto funcionar\u00eda mejor.<\/p>\n<p style=\"text-align: left;\"><strong>\u00a1Te recomiendo que lo pruebes!<\/strong><\/p>\n<p><a href=\"http:\/\/www.joseargudo.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13871\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg\" alt=\"jose-argudo\" width=\"630\" height=\"250\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1.jpg 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-300x119.jpg 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2016\/11\/jose-argudo-1-110x44.jpg 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el v\u00eddeo de hoy te explico c\u00f3mo hacer un test A\/B con Mailrelay, un funcionalidad que te permitir\u00e1 mejorar el open rate de tus mailings \u00bfquien no quiere algo as\u00ed?<\/p>\n","protected":false},"author":1,"featured_media":14915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-38880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>(V\u00eddeo) \u00bfC\u00f3mo hacer Tests A\/B para mejorar el open rate mailings? - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"(V\u00eddeo) \u00bfC\u00f3mo hacer Tests A\/B para mejorar el open rate mailings? - Mailrelay\" \/>\n<meta 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