SEO<\/a> para determinar a qualidade dos links que apontam para um endere\u00e7o web ou dom\u00ednio. Isso permite medir a autoridade e a relev\u00e2ncia da URL ou dom\u00ednio para onde apontam esses links externos (backlinks) <\/p>\n\nUtilizado pelas empresas Majestic e Moz, o trust flow come\u00e7ou a ganhar maior relev\u00e2ncia a partir de 2013, quando o Google deixou de tornar p\u00fablica sua m\u00e9trica PageRank.<\/p>\n\n
Atualmente, os motores de busca valorizam mais a qualidade dos links recebidos do que a pr\u00f3pria quantidade de links, por isso o trust flow \u00e9 muito relevante para o trabalho de SEO. \u00c9 um dado expresso com um valor de 0 a 100, sendo 100 o melhor resultado, por exemplo: 85\/100. <\/p>\n\n
1. Trust flow e citation flow<\/h2>\n\n
A rela\u00e7\u00e3o e as diferen\u00e7as entre o trust flow e o citation flow muitas vezes n\u00e3o ficam claras, por isso \u00e9 importante ter em mente que s\u00e3o m\u00e9tricas complementares, mas que n\u00e3o medem a mesma coisa.<\/p>\n\n
O citation flow, ou fluxo de cita\u00e7\u00f5es, \u00e9 uma m\u00e9trica para medir a popularidade de um site levando em conta a quantidade de links que apontam para ele (backlinks), sem que a qualidade dos links tenha import\u00e2ncia, e sim a quantidade.<\/p>\n\n
Por sua vez, o trust flow mede a qualidade dos links recebidos e leva em conta o percurso, o n\u00famero de cliques, que o usu\u00e1rio precisa fazer desde o site de confian\u00e7a at\u00e9 chegar ao nosso.<\/p>\n\n
De forma geral, o citation flow tem um valor mais baixo que o trust flow, j\u00e1 que \u00e9 poss\u00edvel ter um grande n\u00famero de links, mas nem todos ser\u00e3o de alta autoridade. Existe uma rela\u00e7\u00e3o muito simples entre as duas m\u00e9tricas: se o trust flow aumenta, o citation flow tamb\u00e9m aumenta, mas essa regra n\u00e3o funciona ao contr\u00e1rio \u2014 se o citation flow aumentar, isso n\u00e3o significa que o trust flow aumente. <\/p>\n\n
2. Como calcular o trust flow?<\/h2>\n\n
Para conhecer o trust flow do seu dom\u00ednio, voc\u00ea deve usar as ferramentas da Moz e da Majestic, especificamente nas op\u00e7\u00f5es Domain authority e Citation trust. No caso da Majestic<\/a>, eles oferecem uma barra de ferramentas compat\u00edvel com os navegadores Google Chrome e Mozilla Firefox para facilitar esse trabalho. <\/p>\n\n<\/p>\n","protected":false},"template":"","class_list":["post-54475","glossary","type-glossary","status-publish","hentry"],"yoast_head":"\n
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Isso permite medir a autoridade e a relev\u00e2ncia da URL ou dom\u00ednio para onde apontam esses links externos (backlinks) Utilizado pelas empresas Majestic e Moz, o trust flow […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpstaging.mailrelay.com\/pt\/glossary\/trust-flow\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T16:03:05+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mailrelay\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/glossary\\\/trust-flow\\\/\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/glossary\\\/trust-flow\\\/\",\"name\":\"Trust flow - Mailrelay\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/#website\"},\"datePublished\":\"2026-08-17T15:56:11+00:00\",\"dateModified\":\"2026-08-17T16:03:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/glossary\\\/trust-flow\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/glossary\\\/trust-flow\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/glossary\\\/trust-flow\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Trust flow\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/\",\"name\":\"Mailrelay\",\"description\":\"Mailrelay.com\",\"publisher\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/#organization\",\"name\":\"Mailrelay\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo.png\",\"contentUrl\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/wp-content\\\/uploads\\\/2021\\\/12\\\/logo.png\",\"width\":190,\"height\":49,\"caption\":\"Mailrelay\"},\"image\":{\"@id\":\"https:\\\/\\\/wpstaging.mailrelay.com\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Mailrelay\\\/\",\"https:\\\/\\\/x.com\\\/mailrelay\",\"https:\\\/\\\/www.youtube.com\\\/mailrelay-email-marketing\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trust flow - Mailrelay","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"pt_BR","og_type":"article","og_title":"Trust flow - Mailrelay","og_description":"O trust flow, ou fluxo de confian\u00e7a, \u00e9 uma m\u00e9trica utilizada em SEO para determinar a qualidade dos links que apontam para um endere\u00e7o web ou dom\u00ednio. 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