{"id":41678,"date":"2014-06-24T07:34:13","date_gmt":"2014-06-24T07:34:13","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2014\/06\/24\/otimizacao-de-imagens-rapidas-para-newsletter\/"},"modified":"2022-05-13T16:42:00","modified_gmt":"2022-05-13T16:42:00","slug":"otimizacao-de-imagens-rapidas-para-newsletter","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/pt\/blog\/2014\/06\/24\/otimizacao-de-imagens-rapidas-para-newsletter\/","title":{"rendered":"Otimiza\u00e7\u00e3o de imagens r\u00e1pidas para newsletter"},"content":{"rendered":"

\"recortes-0\"<\/p>\n

Melhorar e otimizar as imagens das suas newsletters \u00e9 algo indispens\u00e1vel que devemos fazer antes de enviar uma campanha email marketing n\u00e3o somente para a exibi\u00e7\u00e3o correta, mas para que o tamanho da newsletter seja o menor poss\u00edvel e o download seja mais r\u00e1pido.<\/p>\n

\u00c9 muito importante saber como fazer isto, especialmente se pensarmos em assinantes que utilizam dispositivos m\u00f3veis. J\u00e1 falamos sobre isto em ocasi\u00f5es anteriores, mas hoje vamos abordar a quest\u00e3o de um outro \u00e2ngulo.<\/p>\n

Isto porque, muitas vezes o usu\u00e1rio n\u00e3o tem tempo dispon\u00edvel ou n\u00e3o tem pr\u00e1tica com ferramentas mais avan\u00e7adas de edi\u00e7\u00e3o de imagens. Nestes casos, \u00e9 importante ter a sua disposi\u00e7\u00e3o uma ferramenta f\u00e1cil e r\u00e1pida para otimiza\u00e7\u00e3o de imagens.<\/strong><\/p>\n

Isto pode ocorrer especialmente quando o designer, ag\u00eancia ou servi\u00e7o de venda de imagens envia um arquivo com uma resolu\u00e7\u00e3o e tamanho em megabytes muito grande, \u00fatil para impress\u00e3o, mas n\u00e3o para email marketing.<\/p>\n

Isto tem dois problemas, primeiramente, seria preciso redimensionar a largura e altura em pixels para que se encaixe visualmente de forma correta em uma newsletter que ter\u00e1 quando muito, cerca de 900 pixels de largura.<\/p>\n

\u00c9 poss\u00edvel redimensionar a imagem no editor de HTML da Mail<\/span>relay, email marketing,<\/strong> alterando o\u00a0 tamanho para exibi\u00e7\u00e3o da imagem, mas o peso em megas da imagem permanecer\u00e1 o mesmo e o email ir\u00e1 demorar mais tempo para ser carregado, al\u00e9m de consumir mais cr\u00e9dito, (a Mailrelay, email marketing contabiliza um email adicional para cada 100 kb, por isso \u00e9 importante otimizar as imagens antes de enviar uma campanha email marketing, para economizar no custo do seu mailing).<\/p>\n

Como enviar uma campanha email marketing com as imagens otimizadas?<\/h3>\n

Para resolver os dois problemas com uma s\u00f3 ferramenta,\u00a0 otimizar o tamanho em pixel da imagem e diminuir o tamanho do arquivo, voc\u00ea pode utilizar um m\u00e9todo muito r\u00e1pido e simples. A ferramenta de captura dispon\u00edvel no Windows Vista e vers\u00f5es posteriores<\/strong>. Voc\u00ea poder\u00e1 buscar esta ferramenta clicando em iniciar e em pesquisar digitar Ferramenta de captura:<\/strong><\/p>\n

\"ferramenta<\/p>\n

Quando a ferramenta abrir, voc\u00ea j\u00e1 poder\u00e1 come\u00e7ar a capturar fragmentos de tela:<\/p>\n

\"ferramenta<\/p>\n

 <\/p>\n

Agora, basta clicar duas vezes sobre a imagem grande que voc\u00ea deseja otimizar, ela ser\u00e1 aberta no visualizador de imagens por padr\u00e3o. Agora, voc\u00ea dever\u00e1 ajustar com o zoom o tamanho que voc\u00ea deseja que os assinantes vejam quando receberem a newsletter. em seguida, pressione alt + tab<\/strong> para voltar para a janela da ferramenta de capturas que dever\u00e1 estar em primeiro plano (voc\u00ea poder\u00e1 mover a imagem para a lateral se n\u00e3o puder exibi-la corretamente).<\/p>\n

Nesta tela, voc\u00ea poder\u00e1 clicar no bot\u00e3o Novo<\/strong> e recortar a imagem<\/strong> com o tamanho que est\u00e1 sendo exibida na tela.<\/p>\n

\"ferramenta<\/a><\/p>\n

Em seguida, clique no bot\u00e3o Salvar<\/strong>:<\/p>\n

\"ferramenta<\/a><\/p>\n

Voc\u00ea poder\u00e1 criar um novo arquivo em jpg com o tamanho reduzido para utilizar em sua newsletter.<\/p>\n

E j\u00e1 est\u00e1 tudo pronto para enviar a campanha email marketing!<\/p>\n

Este \u00e9 um recurso muito f\u00e1cil e r\u00e1pido que voc\u00ea poder\u00e1 usar quando precisar adequar sua imagem para envi\u00e1-la em campanhas de email marketing.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Melhorar e otimizar as imagens das suas newsletters \u00e9 algo indispens\u00e1vel que devemos fazer antes de enviar uma campanha email marketing n\u00e3o somente para a exibi\u00e7\u00e3o correta, mas para que o tamanho da newsletter seja o menor poss\u00edvel e o download seja mais r\u00e1pido. \u00c9 muito importante saber como fazer isto, especialmente se pensarmos em […]<\/p>\n","protected":false},"author":7,"featured_media":32373,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-41678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tutoriales"],"yoast_head":"\nOtimiza\u00e7\u00e3o de imagens r\u00e1pidas para newsletter - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" 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