{"id":41692,"date":"2014-10-16T06:19:50","date_gmt":"2014-10-16T06:19:50","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2014\/10\/16\/returnpath-certifica-a-mailrelay-em-sua-whitelist-global\/"},"modified":"2022-05-13T16:43:03","modified_gmt":"2022-05-13T16:43:03","slug":"returnpath-certifica-a-mailrelay-em-sua-whitelist-global","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/pt\/blog\/2014\/10\/16\/returnpath-certifica-a-mailrelay-em-sua-whitelist-global\/","title":{"rendered":"ReturnPath Certifica a Mailrelay em sua whitelist global"},"content":{"rendered":"

\"ReturnPath<\/p>\n

Como voc\u00ea sabe, a equipe da Mailrelay<\/strong> adora e-mail marketing, desenvolver uma ferramenta de e-mail marketing n\u00e3o \u00e9 suficiente, Tamb\u00e9m aconselhamos os nossos clientes e escrevemos sobre este tema em nosso blog.<\/p>\n

Gostamos de melhorar, assim sendo,\u00a0 temos trabalhado para obter a Certifica\u00e7\u00e3o Returnpath<\/a>\u00a0para as nossas pr\u00f3prias campanhas. Felizmente, conseguimos aumentar rapidamente a quantidade de clientes e o n\u00famero de assinantes do blog, por isso a import\u00e2ncia de obter esta certifica\u00e7\u00e3o, que como voc\u00ea deve saber, melhora a taxa de entrega dos e-mails.<\/p>\n

Atualmente, em alguns artigos do nosso blog, temos uma taxa de 70% de visualiza\u00e7\u00f5es, as vezes at\u00e9 maior<\/strong>, dependendo do conte\u00fado enviado. Todas as newsletters enviadas para nossa base de clientes sempre superam os 30%, o que nos alegra muito.<\/p>\n

Esta diferen\u00e7a \u00e9 normal, pois os assinantes do blog s\u00e3o mais envolvidos com os conte\u00fados recebidos. Os clientes recebem newsletters com informa\u00e7\u00f5es que podem n\u00e3o interessar a todos, por exemplo, quando enviamos informa\u00e7\u00f5es sobre SMTP, n\u00e3o \u00e9 algo de interesse geral, ou quando enviamos alguma promo\u00e7\u00e3o para pequenas contas, clientes que enviam milh\u00f5es de mensagens n\u00e3o estar\u00e3o interessados.<\/p>\n

Portanto, esta diferen\u00e7a \u00e9 normal e a taxa de visualiza\u00e7\u00f5es ter\u00e1 uma propor\u00e7\u00e3o menor, mas dentro do que \u00e9 esperado.<\/p>\n

Acreditamos que podemos\u00a0 melhorar com a certifica\u00e7\u00e3o de ReturnPath?<\/strong><\/p>\n

Certamente, apesar de estarmos satisfeitos, sempre estamos \u00e0 procura de alternativas para melhorar ainda mais, e melhorar a taxa de visualiza\u00e7\u00f5es das nossas pr\u00f3prias newsletters \u00e9 algo importante, e temos de conhecer em primeira m\u00e3o este tipo de certifica\u00e7\u00f5es, para ent\u00e3o recomend\u00e1-las com seguran\u00e7a para clientes que possam necessit\u00e1-las, por\u00a0 estarem em uma situa\u00e7\u00e3o semelhante ou diferente, mas que possam tirar proveito dessas ferramentas.<\/p>\n

Gostamos de experimentar com nossas pr\u00f3prias campanhas!<\/strong><\/p>\n

ReturnPath<\/strong> oferece mais vantagens al\u00e9m de melhorar a taxa de entrega, e permitir uma maior velocidade de entrega, o que \u00e9 necess\u00e1rio em v\u00e1rias situa\u00e7\u00f5es.<\/p>\n

Embora com a Mailrelay<\/strong> seja poss\u00edvel enviar emails com alta velocidade de entrega, alguns ISP como Gmail, Yahoo<\/strong>, etc. podem desconfiar de grandes volumes de e-mails enviados muito rapidamente. Por isso a certifica\u00e7\u00e3o pode ajudar a fazer com que estes ISPs n\u00e3o bloqueiem estes e-mails.<\/p>\n

De acordo com as pr\u00f3prias informa\u00e7\u00f5es da ReturnPath:<\/strong><\/p>\n

As melhores campanhas de e-mail podem chegar a 40% a mais nas caixas de entrada e obter quase o triplo da taxa de visualiza\u00e7\u00f5es de programas t\u00edpicos.<\/p>\n

Vamos mant\u00ea-los atualizados sobre a evolu\u00e7\u00e3o das nossas campanhas com esta certifica\u00e7\u00e3o!<\/p>\n

\u00c9 f\u00e1cil adquirir a certifica\u00e7\u00e3o ReturnPath?<\/strong><\/p>\n

Na verdade n\u00e3o \u00e9 f\u00e1cil, al\u00e9m do pre\u00e7o, que voc\u00ea deve pagar, sem obter a garantia de que ela ser\u00e1 concedida, h\u00e1 muitos requisitos que devem ser atendidos. As newsletters que s\u00e3o enviadas devem estar dentro de um padr\u00e3o espec\u00edficos, al\u00e9m disso, o m\u00e9todo de captura de novos e-mails tamb\u00e9m deve atender a certos requisitos que a equipe da ReturnPath revisa do in\u00edcio ao fim.<\/p>\n

Durante o processo de certifica\u00e7\u00e3o indicam que altera\u00e7\u00f5es precisam ser feitas e verificam novamente ap\u00f3s a empresa notificar que as altera\u00e7\u00f5es foram efetuadas. \u00c9 um processo que pode ser bastante demorado e exige investimento, tanto t\u00e9cnico, como tamb\u00e9m monet\u00e1rio.<\/p>\n

Vale a pena todo esse esfor\u00e7o?<\/strong><\/p>\n

Depende de cada caso individualmente, pois em qualquer a\u00e7\u00e3o de marketing, o que importa \u00e9 o ROI. Se, com a certifica\u00e7\u00e3o for poss\u00edvel melhorar a comunica\u00e7\u00e3o com potenciais e atuais clientes, ter\u00e1 valido a pena.<\/p>\n

Vamos manter voc\u00eas atualizados sobre os resultados das nossas pr\u00f3ximas newsletters em nosso blog.<\/p>\n

Se voc\u00ea deseja saber como enviar milhares de emails de uma s\u00f3 vez, crie sua conta gratuita na Mailrelay, a melhor plataforma de email marketing do mercado!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Como voc\u00ea sabe, a equipe da Mailrelay adora e-mail marketing, desenvolver uma ferramenta de e-mail marketing n\u00e3o \u00e9 suficiente, Tamb\u00e9m aconselhamos os nossos clientes e escrevemos sobre este tema em nosso blog. Gostamos de melhorar, assim sendo,\u00a0 temos trabalhado para obter a Certifica\u00e7\u00e3o Returnpath\u00a0para as nossas pr\u00f3prias campanhas. Felizmente, conseguimos aumentar rapidamente a quantidade de […]<\/p>\n","protected":false},"author":1,"featured_media":32504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[24,72],"tags":[],"class_list":["post-41692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mailrelay-funcionalidades","category-prensa"],"yoast_head":"\nReturnPath Certifica a Mailrelay em sua whitelist global - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ReturnPath Certifica a Mailrelay em sua whitelist global - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Como voc\u00ea sabe, a equipe da Mailrelay adora e-mail marketing, desenvolver uma ferramenta de e-mail marketing n\u00e3o \u00e9 suficiente, Tamb\u00e9m aconselhamos os nossos clientes e escrevemos sobre este tema em nosso blog. 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Gostamos de melhorar, assim sendo,\u00a0 temos trabalhado para obter a Certifica\u00e7\u00e3o Returnpath\u00a0para as nossas pr\u00f3prias campanhas. Felizmente, conseguimos aumentar rapidamente a quantidade de…","_links":{"self":[{"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/posts\/41692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/comments?post=41692"}],"version-history":[{"count":2,"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/posts\/41692\/revisions"}],"predecessor-version":[{"id":47873,"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/posts\/41692\/revisions\/47873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/media\/32504"}],"wp:attachment":[{"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/media?parent=41692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/categories?post=41692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpstaging.mailrelay.com\/pt\/wp-json\/wp\/v2\/tags?post=41692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}