{"id":41847,"date":"2017-08-08T06:33:47","date_gmt":"2017-08-08T06:33:47","guid":{"rendered":"https:\/\/wp.lvh.me\/blog\/2017\/08\/08\/dicas-para-criar-um-blog-preparado-para-email-marketing\/"},"modified":"2022-05-13T16:51:57","modified_gmt":"2022-05-13T16:51:57","slug":"dicas-para-criar-um-blog-preparado-para-email-marketing","status":"publish","type":"post","link":"https:\/\/wpstaging.mailrelay.com\/pt\/blog\/2017\/08\/08\/dicas-para-criar-um-blog-preparado-para-email-marketing\/","title":{"rendered":"Dicas para criar um blog preparado para Email Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34438 size-full\" title=\"crear un blog\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/06\/crear-un-blog.png\" alt=\"crear un blog\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/06\/crear-un-blog.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/06\/crear-un-blog-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/06\/crear-un-blog-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<p>Criar um blog n\u00e3o \u00e9 t\u00e3o simples como parece \u00e0 primeira vista, uma vez que este processo implica em escolher e comprar certos servi\u00e7os e ferramentas para que o resultado seja profissional e, al\u00e9m disso, esteja preparado para o desenvolvimento de a\u00e7\u00f5es de email marketing.<\/p>\n<p><!--more--><\/p>\n<p>Nesse sentido, vamos falar sobre estes dois t\u00f3picos:<\/p>\n<p align=\"JUSTIFY\">[su_list icon=&#8221;icon: arrow-circle-o-right&#8221; icon_color=&#8221;#38aaf8&#8243;]<\/p>\n<ol>\n<li>Como criar um blog do zero.<\/li>\n<li>Como otimizar e preparar um novo blog\u00a0 para e-mail marketing.<\/li>\n<\/ol>\n<p align=\"JUSTIFY\">[\/su_list]<\/p>\n<h3>Vamos come\u00e7ar?<\/h3>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/6qbRESPYgAI?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p align=\"JUSTIFY\"><\/p>\n<p><a href=\"https:\/\/promo.mailrelay.com\/email-marketing-gratis\/?utm_source=blog&amp;utm_campaign=alta&amp;utm_medium=post\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13411 size-full\" title=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2020\/07\/Envia-tu-newsletter-gratis.png\" alt=\"\u00a1Env\u00eda hasta 80.000 emails gratis!\" width=\"630\" height=\"150\" \/><\/a><\/p>\n<h2>Criar um blog do zero: tudo o que voc\u00ea precisa saber<\/h2>\n<p>Para criar um blog, voc\u00ea deve considerar e escolher entre uma s\u00e9rie de fatores corretamente desde o in\u00edcio.<\/p>\n<p>Os mais importantes s\u00e3o:<\/p>\n<h3 align=\"JUSTIFY\"><strong>\u25ba<\/strong>O nome e tema do blog<\/h3>\n<p>A primeira coisa que voc\u00ea deve fazer antes de iniciar o processo de cria\u00e7\u00e3o de um blog, \u00e9 escolher o seu nome.<\/p>\n<p>Uma op\u00e7\u00e3o que est\u00e1 em ascens\u00e3o nos \u00faltimos anos \u00e9 um blog de marca pessoal, ou seja, um site que leva seu nome e sua imagem \u00e9 a refer\u00eancia principal.<\/p>\n<p>Alguns exemplos:<\/p>\n<p align=\"JUSTIFY\">[su_list icon=&#8221;icon: arrow-circle-o-right&#8221; icon_color=&#8221;#38aaf8&#8243;]<\/p>\n<ol>\n<li>O meu pr\u00f3prio blog, onde eu falo sobre Marketing e ofere\u00e7o meus servi\u00e7os como web <a href=\"http:\/\/www.maxcf.es\/servicios\/diseno-web-wordpress\/\">designer para WordPress<\/a>.<\/li>\n<li>Blog de <strong><a href=\"https:\/\/elblogdeanamata.com\/sobre-mi\/\">Ana Mata<\/a><\/strong>, especializada em Growth hacking.<\/li>\n<li>\u00a0Blog de <strong><a href=\"http:\/\/joseargudo.com\/\">Jose Argudo <\/a><\/strong>sobre marketing e estrat\u00e9gia on-line de conte\u00fado<\/li>\n<\/ol>\n<p align=\"JUSTIFY\">[\/su_list]<\/p>\n<p>Se voc\u00ea n\u00e3o desejar usar seu pr\u00f3prio nome, outra alternativa \u00e9 criar um nome original que esteja relacionado com o seu nicho.<\/p>\n<p>No entanto, tenha cuidado para n\u00e3o tentar imitar grandes marcas ou pessoas conhecidas, \u00e9 prefer\u00edvel usar um nome \u00fanico e original.<\/p>\n<p align=\"JUSTIFY\">Alguns exemplos: El Perro de Papel, <a href=\"http:\/\/www.publicidadenlanube.es\/\" target=\"_blank\" rel=\"noopener\">Publicidad en la Nube<\/a> o <a href=\"http:\/\/www.marketingandweb.es\/\" target=\"_blank\" rel=\"noopener\">Marketing and Web<\/a>.<\/p>\n<h3 align=\"JUSTIFY\">\u25baComprando um dom\u00ednio e um plano de hospedagem<\/h3>\n<p>Depois de ter definido o nome e o tema do blog, o pr\u00f3ximo passo \u00c9 adquirir o dom\u00ednio e um plano de hospedagem. S\u00e3o servi\u00e7os que voc\u00ea pode comprar em separado, mas o mais comum \u00e9 contrat\u00e1-los com a mesma hospedagem para evitar problemas e conting\u00eancias.<\/p>\n<p>Ao contratar um plano de hospedagem, tente escolher a melhor op\u00e7\u00e3o para suas necessidades, com um provedor que ofere\u00e7a uma estrutura confi\u00e1vel, al\u00e9m de revisar os termos de uso para garantir que o servi\u00e7o que voc\u00ea est\u00e1 contratando \u00e9 o mais adequado para o seu novo blog.<\/p>\n<h3 align=\"JUSTIFY\">\u25baQual \u00e9 o melhor CMS?<\/h3>\n<p>Na Internet, h\u00e1 v\u00e1rios CMS ou plataformas que podem ser usadas para criar um blog. O mais conhecido e utilizada de todas \u00e9 o WordPress, mas existem outras, como <strong>Blogger<\/strong> (de propriedade da Google) ou Drupal.<\/p>\n<p>Minha recomenda\u00e7\u00e3o \u00e9 optar, sem qualquer d\u00favida, pelo WordPress.<\/p>\n<h3 align=\"JUSTIFY\">\u25ba\u00c9 hora de trabalhar no design do seu blog<\/h3>\n<p>A parte de design \u00e9 a minha favorita, porque \u00e9 aqui onde voc\u00ea pode desenvolver a id\u00e9ia que voc\u00ea tem em mente e colocar em pr\u00e1tica sua criatividade.<\/p>\n<p>Para criar o design do seu blog, voc\u00ea vai precisar de:<\/p>\n<p align=\"JUSTIFY\">[su_list icon=&#8221;icon: arrow-circle-o-right&#8221; icon_color=&#8221;#38aaf8&#8243;]<\/p>\n<ol>\n<li><strong>Template ou tema.<\/strong> Se voc\u00ea escolher o WordPress, voc\u00ea n\u00e3o precisa se preocupar. Existem cerca de 12.000 temas, incluindo op\u00e7\u00f5es gratuitas e pagas. Basta encontrar o que melhor se adapta ao seu projeto e ao seu bolso.<\/li>\n<li><strong>Imagens.<\/strong> Este \u00e9 um aspecto fundamental, porque atualmente, nos movemos em um ambiente muito visual e seu objetivo deve ser chamar a aten\u00e7\u00e3o dos seus leitores. Se voc\u00ea dispor de recursos financeiros, \u00e9 melhor trabalhar com um fot\u00f3grafo para que voc\u00ea utilize fotografias exclusivas. Se n\u00e3o for o seu caso, existem Numerosos <a href=\"https:\/\/blog.mailrelay.com\/pt\/2017\/06\/14\/a-importancia-dos-bancos-de-imagem-para-seu-email-marketing\">sites de bancos de imagens<\/a> na Internet livres de direitos autorais.<\/li>\n<li><strong>Plugins ou extens\u00f5es.<\/strong> Estas s\u00e3o as ferramentas que ajudar\u00e3o voc\u00ea a melhorar o design e as funcionalidades do seu blog. No WordPress, existem cerca de 34.000 plugins.<\/li>\n<li><strong>Imagem corporativa.<\/strong> Finalmente, n\u00e3o se esque\u00e7a dos <a href=\"https:\/\/blog.mailrelay.com\/pt\/2017\/06\/01\/como-criar-um-logotipo-profissional-para-o-seu-negocio-on-line\">gr\u00e1ficos e logotipo<\/a>, cores, fontes, plano de fundo, etc<\/li>\n<\/ol>\n<p align=\"JUSTIFY\">[\/su_list]<\/p>\n<h3 align=\"JUSTIFY\">\u25baServi\u00e7os adicionais<\/h3>\n<p>Quando voc\u00ea terminar o design do seu blog, voc\u00ea dever\u00e1 vincul\u00e1-lo com servi\u00e7os complementares, como Analytics ou Facebook, e registr\u00e1-lo no Google Search Console para que suas p\u00e1ginas comecem a ser indexadas.<\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-34028 size-full\" title=\"crear un blog\" src=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/gestionar-e-mail-marketing.png\" alt=\"crear un blog\" width=\"630\" height=\"340\" srcset=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/gestionar-e-mail-marketing.png 630w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/gestionar-e-mail-marketing-300x162.png 300w, https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/02\/gestionar-e-mail-marketing-110x59.png 110w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/p>\n<h2>Preparar o seu blog para Email Marketing<\/h2>\n<p>Antes de publicar o seu blog, voc\u00ea precisa come\u00e7ar a desenvolver a sua estrat\u00e9gia de email marketing.<\/p>\n<p>Se voc\u00ea optou por usar a <a href=\"https:\/\/mailrelay.com\/pt\/\">Mailrelay como sua plataforma<\/a> para enviar e-mail marketing, (Espero que sim, uma vez que voc\u00ea est\u00e1 aqui), estes s\u00e3o os passos que voc\u00ea dever\u00e1 seguir a fim de preparar o seu blog para enviar E-mail Marketing:<\/p>\n<h3 align=\"JUSTIFY\">1) Criar o seu primeiro grupo de assinantes<\/h3>\n<p>Depois de criar, configurar e testar a sua conta, voc\u00ea dever\u00e1 criar um grupo (ou v\u00e1rios) de assinantes para come\u00e7ar a capturar o email dos usu\u00e1rios que visitam seu blog e convert\u00ea-los, assim, em assinantes.<\/p>\n<p>Nesse sentido, voc\u00ea pode come\u00e7ar criando um grupo e conforme n\u00famero de visitas aumentar, voc\u00ea poder\u00e1 criar diferentes listas para segmentar corretamente a sua base de dados.<\/p>\n<h3 align=\"JUSTIFY\">2) Criar formul\u00e1rios de assinatura<\/h3>\n<p>Ent\u00e3o, o pr\u00f3ximo passo \u00e9 criar um formul\u00e1rio de assinatura, para come\u00e7ar a capturar os e-mails dos visitantes do seu blog.<\/p>\n<p>O processo de cria\u00e7\u00e3o de um formul\u00e1rio na Mailrelay \u00e9 simples. Para fazer isso, voc\u00ea deve ir para a se\u00e7\u00e3o Formul\u00e1rios de assinatura, em seguida, Formul\u00e1rios personalizados e, finalmente, clicar no bot\u00e3o Criar.<\/p>\n<p>Os dados que voc\u00ea precisa preencher s\u00e3o:<\/p>\n<p align=\"JUSTIFY\">[su_list icon=&#8221;icon: arrow-circle-o-right&#8221; icon_color=&#8221;#38aaf8&#8243;]<\/p>\n<ol>\n<li>Nome<\/li>\n<li>Tipo de campo do grupo<\/li>\n<li>Grupos<\/li>\n<li>URL de sucesso<\/li>\n<li>URL de erro<\/li>\n<li>URL de confirma\u00e7\u00e3o<\/li>\n<li>Campos<\/li>\n<\/ol>\n<p align=\"JUSTIFY\">[\/su_list]<\/p>\n<p>Depois de criar o formul\u00e1rio, basta clicar no bot\u00e3o &#8220;obter c\u00f3digo&#8221; e copiar o HTML gerado para o seu blog.<\/p>\n<h3 align=\"JUSTIFY\">3) Colocar os formul\u00e1rios em seu blog<\/h3>\n<p><strong>Adicionar os formul\u00e1rios<\/strong> no seu blog \u00e9 muito simples, basta copiar o c\u00f3digo gerado pela Mailrelay e colar o HTML na no seu blog, onde voc\u00ea deseja que ele seja exibido.<\/p>\n<p>Voc\u00ea pode inserir seu formul\u00e1rio de assinatura em:<\/p>\n<p align=\"JUSTIFY\">[su_list icon=&#8221;icon: arrow-circle-o-right&#8221; icon_color=&#8221;#38aaf8&#8243;]<\/p>\n<ol>\n<li>Sidebar (barra lateral)<\/li>\n<li>Rodap\u00e9 (footer)<\/li>\n<li>No final de seus posts<\/li>\n<li>Cabe\u00e7alho (header) do blog<\/li>\n<li>Barra superior (Hello bar)<\/li>\n<li>Pop-up<\/li>\n<\/ol>\n<p align=\"JUSTIFY\">[\/su_list]<\/p>\n<h3 align=\"JUSTIFY\">4)Configurar autoresponders<\/h3>\n<p>O \u00faltimo passo para preparar o seu blog para e-mail marketing \u00e9 configurar seus autoresponders.<\/p>\n<p>Este \u00e9 um recurso que pode ser usado opcionalmente, dependendo do seu n\u00edvel de conhecimento.<\/p>\n<p>Especificamente, os autoresponders permitem que voc\u00ea possa enviar e-mails de modo automatizado quando o usu\u00e1rio se inscreve em seu blog, por isso s\u00e3o ideais para:<\/p>\n<p align=\"JUSTIFY\">[su_list icon=&#8221;icon: arrow-circle-o-right&#8221; icon_color=&#8221;#38aaf8&#8243;]<\/p>\n<ol>\n<li>Enviar e-mail de boas-vindas ou agradecimento.<\/li>\n<li>Se voc\u00ea oferecer um &#8220;presente&#8221; para incentivar a assinatura voc\u00ea precisar\u00e1 configurar um autoresponder, para que o email seja enviado automaticamente.<\/li>\n<li>Enviar ofertas, promo\u00e7\u00f5es, descontos, etc.<\/li>\n<\/ol>\n<p align=\"JUSTIFY\">[\/su_list]<\/p>\n<p>Espero que todas estas dicas sejam \u00fateis e ajudem voc\u00ea a ter sucesso no mundo excitante do E-mail Marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Criar um blog n\u00e3o \u00e9 t\u00e3o simples como parece \u00e0 primeira vista, uma vez que este processo implica em escolher e comprar certos servi\u00e7os e ferramentas para que o resultado seja profissional e, al\u00e9m disso, esteja preparado para o desenvolvimento de a\u00e7\u00f5es de email marketing.<\/p>\n","protected":false},"author":71,"featured_media":34438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-41847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dicas para criar um blog preparado para Email Marketing - Mailrelay<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dicas para criar um blog preparado para Email Marketing - Mailrelay\" \/>\n<meta property=\"og:description\" content=\"Criar um blog n\u00e3o \u00e9 t\u00e3o simples como parece \u00e0 primeira vista, uma vez que este processo implica em escolher e comprar certos servi\u00e7os e ferramentas para que o resultado seja profissional e, al\u00e9m disso, esteja preparado para o desenvolvimento de a\u00e7\u00f5es de email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpstaging.mailrelay.com\/pt\/blog\/2017\/08\/08\/dicas-para-criar-um-blog-preparado-para-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Mailrelay\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Mailrelay\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-08T06:33:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-13T16:51:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpstaging.mailrelay.com\/wp-content\/uploads\/2017\/06\/crear-un-blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"630\" \/>\n\t<meta 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