Author: Leonor Carrion

Today we are going to talk about a different kind of marketing, which is not usually discussed in this blog, but that is as important as marketing intended for consumers (B2C) and which is crucial for many companies, depending on their area of expertise: B2B marketing. With this post, we will establish the theoretical foundations […]

One of the first steps that a company or organization should take before starting its operation is the definition of its personality, how it wants to be perceived by the world. It is crucial to define that personality, internalize it and make sure that all the people involved will understand these values, as it will […]