Has it ever happened to you that you are walking down the street and suddenly you see a sign saying “50% off on our selected products”? Magic words like “promotion” “off” are powerful ways of affecting our brain. When we see something with a “discount,” we feel the need to take advantage of this opportunity […]
The world of digital marketing is very variable, at least apparently, with new tools, techniques, and technologies emerging almost daily. That complicates things, especially when we need to select an email marketing software. We can find hundreds of email marketing services, most of them with similar features. The truth is that the needs, the real […]
Neuromarketing is the future of marketing. Nowadays, emotional marketing strategies are already very worn out, and you should take another step to continue attracting and enchanting your customers. We can define neuromarketing as a science that studies how the brain behaves during the buying process based on attention, emotion and memory. Purchasing success is currently […]
Your email list, your most trusted marketing tool, is updated daily. New strategies come up, ways to do things, tools, business plans. And not only that. Consumers change, society too and what works today, tomorrow may not work. Today we will see some examples of these changes that can seriously affect our digital marketing strategy. […]
Corporate Social Responsibility (CSR) is also known as Corporate Sustainability (CS) or responsible business. Social responsibility is based on the active contribution of a company, to improve the social and economic environment. In this way, the company will be more competitive and will gain added value. · Characteristics of Corporate Social Responsibility Corporate Social Responsibility […]
It is now almost impossible to live without a smartphone. Most of us spend hours with one of these gadgets on our hands, not just to talk to people, but for all our daily tasks. Brands, who carefully study the behavior of their consumers, know that if they want to reach them, they will need […]
We have often commented in this blog that email marketing is a fantastic digital marketing strategy. That is why today we will try to answer another question that many people ask us, why should they use an email marketing software or an external email marketing service? As I have commented, it is a very common […]
Society is saturated with so much information, and users need an incentive that, among all this vortex, will help to awaken their interest and their desire to read more information about a topic beyond the title of a post or email. In other words, they need something essential that motivates them, that will surprise them […]
Cheap and effective marketing, this was a keyword I found when I was reviewing some AdWords campaigns, and I immediately thought that Email marketing is still in 2018 the marketing tool that best meets the two requirements of this research: [su_list icon=”icon: caret-right” icon_color=”#008af7″] An inexpensive marketing tool And, at the same time, an effective […]
Are you concerned about the results of your email marketing campaigns? Perhaps, when analyzing the reports of your newsletters, you discovered that the results have worsened if you compare them with previous campaigns. If you’ve been managing your company’s email marketing campaigns for a long time, you could see changes in the results of your […]
