Author: Neil Wheatley

5 Email Marketing A/B Tests to Get You Started

Neil Wheatley

Testing your email marketing campaigns is so important. On individual campaigns, it helps you refine your content and get better results. And in the long term, A/B testing can help you identify the types of subject lines and content that your subscribers respond to best. And since your subscriber list is totally unique to your […]

Win the battle against email spam filter flags

Neil Wheatley

So you’ve put a lot of care and energy into your latest email marketing push. You’ve carefully curated the customer segment you want to reach. And you’ve created a campaign you just know they’re going to love. It’s looking great. The graphics and HTML template are working beautifully together. Your subject lines and call to […]

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