Be ready for new email marketing anti-spam and GDPR laws in your country
Does your business runs email marketing campaigns? Then you need to stay within anti-spam laws for all of the countries where you have customers.
Author: Neil Wheatley
10 Undeniable Reasons to Get Back into Email Marketing
Are you a lapsed email marketer? Has your email marketing time been stolen away by other, more pressing work duties? Has your campaign activity gone into hibernation?
Will these humorous campaigns inspire your funny email marketing?
Humour is a very subjective thing. What one person finds hilarious, another might find offensive or passé. While some people will L-O-L at a video of a guy falling through a chair, others will merely roll their eyes. And more sophisticated humour, such as satire or referential jokes, might go over many people’s heads. So […]
Get Seasonal with These Summer Email Subject Line Ideas
Summer’s on it’s way, so it’s time to get seasonal with your email marketing. Seasonal email campaigns tap into what your subscribers are thinking about right now, in the present moment. They make your email campaigns feel topical, current, and alive. And they’re a great fall-back when you’re stuck for an idea for your next […]
How to Build Your Subscriber Base Without Paying for an Email List
Everyone keeps telling you, “don’t spend money on an email list – that’s not the way to do email marketing!” And as you might know, there are a lot of reasons you shouldn’t be buying email lists. But where does that leave you, the email marketer who wants to reach more customers? It’s all very […]
How email fits into your inbound marketing strategy
Inbound marketing is getting more popular by the year. In fact, 75% of companies now say inbound marketing is their preferred marketing approach, while only 25% prefer outbound marketing. For marketers who track campaign ROI, stats say inbound marketing provides a clear performance advantage over outbound. Meanwhile paid advertising, the most traditional of all outbound […]
9 Cliché-Beating Christmas Email Marketing Tips
If you’re anything like me, you hate hearing this so early in the year. But if you didn’t plan your campaigns far in advance, you wouldn’t be much of an email marketer, would you? So I’m sorry, but I have to say it: Christmas is coming. Yes, the festive season is on its way once […]
Add seasonal campaigns to your email marketing toolbox
Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable – seasonal campaigns feel fresh, they tap into your customers’ current mood, you can plan them well in advance, and there’s always plenty of scope for creativity. Even better – your subscribers’ biggest holidays are also their […]
How to Make a Big Impact with Your Email Signature
It’s there on every message you send. It takes up valuable screen space in all of your messages. And it’s the one thing your subscribers see every time they read one of your campaigns (along with your logo, maybe). So – are you getting good value from your email signature? There are countless options when […]
Boost Email Deliverability in 5 Easy Steps
So ReturnPath, a leading email data consultancy, reported recently reported that “one in six emails never make it to the inbox“. And that’s worldwide– based on a sample of 500 million messages analysed as part of the company’s annual Inbox Placement Benchmark. How does that deliverability rate compare to sending printed item by good old […]