Although community managers have gained a lot of space in recent years, there are still many doubts about the role of this professional. Some don’t know for sure what this profile is or what this person does, and often confuse its functions with those of other digital marketers. And although I don’t consider myself a […]
I have written on more occasions in this blog about different sales techniques that you could use to improve the results of your online business. A few months ago, we saw how to increase sales by working with the correct email marketing strategy. That is one of the problems that affect many companies, and it […]
Marketing and advertising techniques on social networks, also known as social ads, are becoming a common trend among companies from all sectors. And it could not be any different, because users are spending more time on social networks, making these platforms an ideal place for marketers and entrepreneurs to advertise their products or services. “There […]
Many people believe that digital and offline marketing is precisely the same, but this is not correct. The main difference between these two options is that digital marketing is bidirectional. In other words, you can interact almost in real-time with the people who are receiving your ad, whether on social media or other channels.
Are you already planning your email marketing campaigns for Valentine’s Day? This is not a date celebrated in all countries, but commercially, it is vital as it is the first sales date of the year. In countries like Brazil, this date is celebrated on June 12. However, in many others, such as the United States […]
You have probably heard about the concept of personal branding, as well as about all the advantages of boosting it, for your digital marketing strategy. However, we have many examples of the incorrect application of this concept, due to several reasons, which we will see in this post. Personally, I don’t think I have to […]
Surely you have heard a lot about digital marketing or online marketing and the big boom this industry has been experiencing in the last years. However, if you don’t have a digital business or you are not very familiar with this world, maybe you will need more information before you can start working with digital […]
When talking about any mass mailing advertising action, it is quite common to think directly about spam or intrusive messages, especially when thinking about sending mass mailing campaigns to an email list.
Surely you’ve heard a lot about the advantages of email marketing as a means to increase your sales and your online reputation, but don’t forget that creating a successful digital strategy is not easy.
When looking for information on how to create a good marketing strategy, it is quite common that sooner or later you start reading advice on creating effective calls to action.
