Web analytics, attribution models in Analytics

mailrelay , Invited guest @ Mailrelay

When we are working with online marketing, we usually find ourselves asking the same question, where should we invest our budget? Google AdWords, social networks, SEO, which of all the options will be the most profitable? And we always hope to find answers in web analytics.

Online Conversions and Copywriting: 5 Practical tips

Rosa Morel

Do you have an online project and you want to sell more through your page? Increasing the online conversions rate of your site depends on many factors, but copywriting is the cornerstone of your sales.

Planning a SEO campaign

David Ayala

Creating a SEO campaign for a new website is relatively easy, because normally, this website is being created by us, or we have all the information about its development, controlling everything that has been done so far. However, when it’s about launching a SEO campaign for a customer’s website, a page that is already created, […]

What are the emotional marketing strategies used by most major brands?

Jonatan Botello

There are still many skeptics about following an emotional marketing strategy. They think users feel uncomfortable and so these companies miss many sales opportunities, however the big brands use this type of strategy to increase their profits. If they are doing it, it will be for some reason.

Learn how to translate videos on YouTube

Pepe Romera

You may be wondering: Is it important to learn how to translate videos on Youtube? And the answer is, of course, it is important.

8 common mistakes related to SEO and how to avoid them

Rocío Bachiller

When it comes to website optimization for search engines, we can make many mistakes, don’t you think so? SEO is one of the oldest online marketing disciplines and therefore it should be very clear. But in fact, quite the opposite!

Advertising on Adwords: demystifying the CTR

Mario Fernández

I often read on the internet about advertising on Adwords, I see that is given greater importance to the fact that ads must have the highest CTR possible, for instance, the number of clicks the ad receives when compared to the number of views, so that the ad is as relevant as possible for users.

6 effective ways to get subscribers for your hotel

Mabel Cajal

Getting subscribers for your hotel or tour company is a fundamental task and that future investment is very important for companies which really want to progress and increase their online sales.

Brand image: What is it and how to improve it?

Teresa Alba

Today, we are able to recognize the brand image of many companies through their logo, even before reading the slogan or any text about these companies. We are so used to getting brand messages, that we have completely internalized these brands. Have you ever wondered how it happens? I call this “magic” branding.

How to improve CTR to increase your online conversions exponentially?

mailrelay , Invited guest @ Mailrelay

In any online business, the most important aspect is to convert your visitors into customers, if you want to generate profits. Whether through selling products or offering services, the ultimate goal is to get results. And for this, a key aspect is to improve the CTR.

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