Categoría general con artículos de Marketing, pero sin tema específico.
“Machine Learning” is another of those concepts that many people repeat, but few know precisely the real meaning of that phrase. Well, in this article I want to talk about this term because it is more important than you may think, and it is closely related to email marketing. Whenever we talk about Digital Marketing […]
Your email list, your most trusted marketing tool, is updated daily. New strategies come up, ways to do things, tools, business plans. And not only that. Consumers change, society too and what works today, tomorrow may not work. Today we will see some examples of these changes that can seriously affect our digital marketing strategy. […]
All companies that are present on the Internet, either through a store or through communities on social media need to work with a digital communication strategy to reach their goals. There are so many strategies and actions that we can implement through the different channels that the Internet offers, that determining the way we communicate […]
Currently, there are many methods or ways to sell on the Internet, as more and more companies are selling online. You have heard, for example, the phrase “if it isn’t on the internet, it doesn’t exist. “ Well, this is not far from reality. Technology has advanced to such a point, that people are no […]
Nowadays, most of the devices we find in the market will have an option to activate a virtual assistant. Surely you have heard of Siri, Cortana or Alexa, but perhaps you still don’t know what they are, what they can do, and their application in the world of email marketing. Although touch remains the main […]
One of the most valued features in email marketing is the fact that we can promote two-way communication. That means that you can receive feedback from your users, with relevant information about your business in general. Unlike in the offline environment where advertising is displayed indiscriminately without giving us the option to respond or stop […]
Today we are going to talk about a different kind of marketing, which is not usually discussed in this blog, but that is as important as marketing intended for consumers (B2C) and which is crucial for many companies, depending on their area of expertise: B2B marketing. With this post, we will establish the theoretical foundations […]
If you are a digital entrepreneur, you are probably always looking for methods or practices that will help you better manage your time and organize your work. If you are interested in something new to try, there is a methodology called “Kaizen”. Kaisen is a Japanese method, created after World War II, as a solution […]
No matter the size of the company, the goal is always the same: to make the business grow and prosper. And in the business world, we are always inspired by successful companies, looking to learn a little about the situations experienced by entrepreneurs who have been in the market for a long time. And there […]
Certainly, you want the texts of your website to be fundamental tools to increase your sales. The texts on your website are a vital aspect of attracting visitors, but you also need to think of all the texts for your business. And there is a text that you usually forget: your Linkedin profile. Your presence […]
