Category: Marketing

This article was specially created for you, entrepreneur, business administrator, or autonomous. Today we will explain, step by step, how to do market research, as well as the advantages it will offer to your business. · What is market research? To get started, let’s know the definition and importance of market research. According to many […]

If we pay attention to online business experts, one of the most effective ways to sell today is email marketing. Your list of emails, with subscribers who registered to your site freely because they are interested in your content, in your articles, in your services and your business proposals, can offer you the perfect opportunity […]

We are getting busier, trying to do several things at the same time and although the ability to solve problems in an agile way is remarkable, the speed at which we finish our tasks can be a problem. The problem is that often, we hardly even think about what we are doing, especially when we […]

We can define a lead magnet as a kind of “bait,” a gift that you would offer to the visitors of your site or blog in exchange for their data, so you can send them your news, offerings, discounts and all kinds of information about your company, your products or services. It is a good […]

In the digital world, everything is analyzable, everything is measurable, and everything can be improved after analyzing all the data provided by different tools that we have at our disposal, such as the case of “Mailrelay” for the creation of email marketing campaigns. This time I want to talk about Heatmaps or heat maps, as […]

Instagram is consolidating its brand in one of the communities with the largest number of “faithful” followers. With over one billion users worldwide, Instagram is definitely a meeting place for all photography lovers. This was undoubtedly the origin of this social network, which is expanding its horizons and is most likely becoming the main rival […]

If you want to create a commercial website, the concept of “conversion” will be one of the top priorities of your business strategy. To convert visitors into customers, you will need more than a beautifully designed website. You will have to spend money on paid ads to attract visitors, but you’ll also need to work […]

After the advent of the digital age, traditional commerce has undergone many changes. Today, families are getting smaller, so in most cases, these households have a lower purchasing power. With less money, these consumers need to search for cheaper, lower quality products, but which offer features similar to most branded products. Online sales are constantly […]

Corporate Social Responsibility (CSR) is also known as Corporate Sustainability (CS) or responsible business. Social responsibility is based on the active contribution of a company, to improve the social and economic environment. In this way, the company will be more competitive and will gain added value. · Characteristics of Corporate Social Responsibility Corporate Social Responsibility […]

There are strategies like email marketing or social ads that will give an essential boost to the visibility of our brand on the internet. However, we will have to understand how to manage all the information we are collecting, which means learning how to store all this data  on our servers. Until recently, conflicting legislations […]