Is the frequency of campaigns a determining factor in email marketing?

mailrelay , Invited guest @ Mailrelay

I recently read an article on Puromarketing that talked about companies that exaggerate when using email marketing, the article explained that these companies would eventually become invisible, personally, I don’t agree 100% with this idea, but I agree with a phrase that appears in this article: In fact, the third reason with the highest percentage […]

Your email campaign sent to Hotmail, Gmail and Yahoo is landing in the spam folder?

mailrelay , Invited guest @ Mailrelay

Approximately 20% of legitimate emails don’t reach the destination (Tom Sather, Return Path) for not being delivered, going to the spam folder,  ETC, affecting the effectiveness of your email campaigns. A priori, this may seem a very high volume, but fortunately you can intervene to improve these results. According to Tom Sather only 17% of […]

12 tips for getting in the inbox

mailrelay , Invited guest @ Mailrelay

Today we will offer you some tips for getting in the inbox. Many of these tips have been discussed in other articles on our blog, but it’s worth compiling them into a single article. 1) The biggest problem that affects the delivery rate of your campaign is when your subscribers mark your messages as spam. […]

Special promotion for NGOs

mailrelay , Invited guest @ Mailrelay

In may 2013, we created a new promotion for NGOs. This promotion, although initially was going to last a month, was reactivated later on to help even more NGOs. Your NGO can benefit from it, just create a free account and follow the instructions available here :Email marketing for NGOs If you have any questions, please contact our […]

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