If you work with marketing, you probably read information about the importance of creating a landing page as part of an effective sales strategy. If you need to capture subscribers, leads, or customers, you will have to learn how to work with this feature. As many of you will surely know, a landing page is […]
The Internet has facilitated communication between people and has become one of the key sales tools for all types of products and services. However, the way people and companies sell products has changed drastically; you no longer need to rent or buy physical space to sell your products. You don’t even have to hire a […]
Many people believe that creating a newsletter is just about writing a simple message or choosing a beautiful image and send it to a list of emails. However, you will need to consider many other aspects before you can send a newsletter. On more than one occasion (maybe this has happened to you too), I […]
Do you have a blog on your website? Do you want to automatically send a newsletter to your subscribers with the entries you have posted? That’s what we’re going to see today. Since version 2, Mailrelay supports automated sending of campaigns from an RSS feed, such as the one generated by WordPress or some Internet […]
Digital marketing evolves rapidly due to new technologies and market trends. The number of brands offering the same products or services is increasing so fast that marketers are struggling to adapt their strategies to this new reality. However, there are strategies that they know will always work, and one of them is email marketing. That […]
Before getting into the main topic of this article, I would like to clarify that if you follow these recommendations, you will have much more chances of sending your newsletter to the inbox of your subscribers. However, both B2B filters such as Spam Assassin and B2C ISP filters as Smartscreen have their own rules, which […]
Segmenting the right market is very important as it consists on establishing the buyer persona for each product or service you are offering to boost your sales strategy. Although there are general rules, you will need to consider several factors to identify your target audience. The first problem you will have to face is that […]
We launched the new version of Mailrelay very recently, just a few months ago, but we are still working to introduce further improvements to the system. Undoubtedly, one of the main improvements of the new email marketing software is the newsletter editor. Mailrelay v3 brought a new drag & drop news editor with advanced options, […]
Have you ever tried to create a newsletter? If it is the first time you are visiting our blog, we would like to show you our new HTML editor. If you are already working with our email marketing software, this article is also for you, as we will show you the features, we are adding […]
Many companies spend a large percentage of their budget on ads created to attract old and new customers. While this strategy works, if you can’t retain these customers and convince them to revisit your website, you will have to keep spending money to attract new leads. However, there is a way to not only attract […]
