We can’t deny that email marketing is one of the most popular and useful selling tools for any digital business. If you only sell products online, you will need to find options for strengthening ties with your customers. Why is it necessary to create an email marketing campaign email marketing? In Latin America, the use of […]
Your customer support service will be the bridge between your company and users interested in doing business with you. This bridge will be vital in resolving potential incidents and establishing a link that will add value to the products or services you are selling. On the other hand, your customer service will affect your brand […]
Do you want to boost your business? Then you should know the best email marketing practices to monetize your email list. Would you like to learn about that? Keep reading because we will see tips to help you optimize your email marketing strategy. Without a strategy, you’re just guessing and trying your luck. Nowadays, it […]
If you work with marketing, you probably read information about the importance of creating a landing page as part of an effective sales strategy. If you need to capture subscribers, leads, or customers, you will have to learn how to work with this feature. As many of you will surely know, a landing page is […]
The Internet has facilitated communication between people and has become one of the key sales tools for all types of products and services. However, the way people and companies sell products has changed drastically; you no longer need to rent or buy physical space to sell your products. You don’t even have to hire a […]
Many people believe that creating a newsletter is just about writing a simple message or choosing a beautiful image and send it to a list of emails. However, you will need to consider many other aspects before you can send a newsletter. On more than one occasion (maybe this has happened to you too), I […]
Do you have a blog on your website? Do you want to automatically send a newsletter to your subscribers with the entries you have posted? That’s what we’re going to see today. Since version 2, Mailrelay supports automated sending of campaigns from an RSS feed, such as the one generated by WordPress or some Internet […]
Digital marketing evolves rapidly due to new technologies and market trends. The number of brands offering the same products or services is increasing so fast that marketers are struggling to adapt their strategies to this new reality. However, there are strategies that they know will always work, and one of them is email marketing. That […]
Before getting into the main topic of this article, I would like to clarify that if you follow these recommendations, you will have much more chances of sending your newsletter to the inbox of your subscribers. However, both B2B filters such as Spam Assassin and B2C ISP filters as Smartscreen have their own rules, which […]
Segmenting the right market is very important as it consists on establishing the buyer persona for each product or service you are offering to boost your sales strategy. Although there are general rules, you will need to consider several factors to identify your target audience. The first problem you will have to face is that […]
