Having an online presence is vital to many brands. Therefore, most of them create a blog to post content related to their industry and share valuable information to showcase their products or services. It is also an ideal tool for publicizing projects from different niches, such as blogs created by fashion influencers, traveler’s journals, and […]

Finding content on any topic online has never been easier. The truth is that many companies spend a lot of money on articles about topics that could be relevant to users who are searching the web for information about the products or services these sites are  offering. This could be a good thing as we […]

You have probably read a lot about strategies for boosting your sales. However, we have written this article to help you work with email marketing in your sales strategy. Our goal is to give you tips to help you take advantage of this fantastic digital marketing technique. We want to help you sell more and […]

Increasingly, companies use newsletters to communicate with their subscribers and future customers. Over the last few decades, the Internet has become the perfect tool for building relationships with users, and email marketing has proven to be the strategy with the best return on investment. But what is a newsletter? You may already know this term, […]

We continue with the series of tutorials on the new Mailrelay version. Today, we will talk about newsletter statistics. As in the previous version, we worked hard to create an advanced reporting system because one of the main advantages of a professional email marketing software is the fact that you can work with advanced statistics […]

Email marketing is one of the most widely used digital marketing strategies, not just because it’s cheaper than other techniques, but also because it offers incredible advantages compared to other marketing  options. In this article, I want to talk about open rates, one of the most important metrics you can check in any email marketing […]

You have certainly bought something online and suddenly started getting messages about related products. Maybe you have selected a product from an online store and began to receive recommendations for accessories or exclusive promotions. Does this senary sound familiar? This is what we call upselling. A clear straightforward and easy to understand example is when […]

Advertising opens the door to countless commercial possibilities for companies in all industries. Nowadays, we have even more options for applying marketing techniques in the online and offline world. Anyway, all campaigns are created to improve customer experience, customer loyalty or to guide users during the purchase process. The consumer, a skilled and volatile user, […]

We can’t deny that email marketing is one of the most popular and useful selling tools for any digital business. If you only sell products online, you will need to find options for strengthening ties with your customers. Why is it necessary to create an email marketing campaign email marketing? In Latin America, the use of […]

Your customer support service will be the bridge between your company and users interested in doing business with you. This bridge will be vital in resolving potential incidents and establishing a link that will add value to the products or services you are selling. On the other hand, your customer service will affect your brand […]