What a nightmare. Your new virtual store is almost ready, and you just want to send a newsletter to spread the word about your business. How is it possible that with the passage of time and the arrival of phenomena such as Facebook Ads, Instagram Ads, SEO and such and such, email marketing remains one […]

Do you have questions about how to sell by email? In this article, we’ll show you a quick and simple guide so you can harness the power of email effectively. Over the years, email marketing has proven to be a tool that delivers results.  In other words, the vast majority of companies that invest money […]

Sending and publishing press releases is a widely applied practice for companies that want to make a special announcement of any news they consider relevant, such as an improvement of their services, a new product, infrastructure improvements, ETC. Traditionally this was done through print or other media such as radio or television. But for several […]

Investing in marketing is something every entrepreneur should do periodically. In fact, only those who do that get the best results from their strategies, regardless of their industry. To keep growing, you’ll have to reinvest some of the resources to further optimize your strategy or apply new techniques such as link building or targeted email marketing […]

Socially responsible marketing has been a trend, and so we hope it will be one of the trends we will see over the next year. The reason is obvious; customers demand that their favorite brands engage in some way with social causes that are important to them. When we talk about socially responsible communication or […]

Yes, the reality of many small businesses and freelancers is that they have a low budget to invest in marketing and therefore have difficulty generating sales. Developing an effective marketing strategy when you have a low budget is a daunting task. However, if you are facing this problem, some solutions can help you, and some […]

The changing nature of the market and the different trends that can come around unexpectedly from time to time force marketers to take advantage of all the tools at their disposal to implement different types of strategies to achieve their goals. Even the strategies or tools used for years also suffer from the growing need […]

AMP stands for Accelerated Mobile Pages, a project developed by Google and other companies. The main goal of this project is to improve the mobile site load speed. This technology is relevant to email marketers as they can embed this code in emails, improving the effectiveness of campaigns with options that were previously not allowed. […]

The last quarter of the year is the time to take stock, analyze how the previous months went, see what remains to be done, and plan the way to reach the pending goals. All companies go through the same scenario, but not all end the year as planned. Only those who have established a trusting […]

You’ve poured hours into drafting, writing, and editing your latest blog post. When the i’s have been dotted and t’s crossed, you hit the publish key. And you wait. You wait for the traffic your blog post deserves and the leads that want to find out more about your product and the solution it offers. […]