The other day, I was walking through one of my favorite bookstores and I couldn’t avoid seeing several books with similar titles to the one of this article, The 7 Habits of Highly Effective people, etc. It made me think, could I summarize the characteristics that can make a successful email marketing campaign? […]
Sometimes, when you send a mailing, some of the emails of your subscribers can get in sending queue, for a while. Why does it happen? That’s what we’ll explain in this article so you know the possible causes and when you will need to contact the support service of our free email newsletter software. […]
If you work with free email campaigns, you may have read about the importance of studying the metrics of your newsletters. But … What the results mean? How to interpret them and what steps should you take to improve them. Would you like to know the answers to these questions? Then read on. Let’s take […]
A few days ago we published on our blog the article 1,2,3- mass mailing, as we do with many of our articles, we sent the post by email, and I received some answers from our readers. Among them, a question, which I found very interesting, sent by Lucía de Santos, from a company called Bestcycling, […]
This is a very nice addition, although transparent to you, if you work with our email marketing platform. We explained earlier in the article What is the DKIM system and how does it works? , where we explain the key concepts of this configuration and the advantages of using it in your email marketing campaigns. […]
In an earlier article, we discussed the concept of bacn and the danger in ignoring what’s happening with your mailing list.
This improvement has been available for some time, but we will explain its operation in detail in this post. It is possible to custom the contact emails the system sends in the three languages we currently work with, (english, spanish and portuguese). In fact this is an interesting improvement of our [email marketing software] that […]
Today I would like to discuss with you an interesting concept, and how we can apply this strategy in email campaigns. This is the Concept of scarcity, something that always attracted us, as human beings, because for most us, something scarce always has more value than something that is abundant, accessible or easy to get. […]
This is a very common problem that many users report to our support team. The reason for this to occur is that many e-mail servers and antispam systems allow you to configure a rule stating that any email that is sent using the corporate domain is rejected if the sender’s IP is not from the […]
What is emotional mass mailing? We will explain the concept using a small example, Do you remember your last vacation? I’m pretty sure that you do, we all remember these periods of joy with family and friends, when you can engage in activities you like, or that you cannot do at another time. Certainly if […]
