So ReturnPath, a leading email data consultancy, reported recently reported that “one in six emails never make it to the inbox“. And that’s worldwide– based on a sample of 500 million messages analysed as part of the company’s annual Inbox Placement Benchmark. How does that deliverability rate compare to sending printed item by good old […]
So you’ve put a lot of care and energy into your latest email marketing push. You’ve carefully curated the customer segment you want to reach. And you’ve created a campaign you just know they’re going to love. It’s looking great. The graphics and HTML template are working beautifully together. Your subject lines and call to […]
Some customers of our free email newsletter software reported problems when adding https links in newsletters. After analyzing and reviewing the reasons, we discovered that this occurs due to a rule created on several anti-spam systems that penalize emails which include https links in the text of the newsletter, directed to a normal link […]
