Do you know how many spammy emails are sent per day? Personally, every morning, I have to delete more than Ten advertising emails from websites that I don’t recognize, or because I never subscribed to their newsletters, or because I no longer remember when I allowed them to send me their messages. I don’t know […]
So far we have not published a post on this on our blog and this segmentation is very important for improving the engagement with your subscribers, perhaps the most important step. When we talk about segmentation by frequency, this means creating subscriber lists based on their preferences regarding the number of campaigns sent to them. […]
2 articles in one, recovering carts in prestashop, and how to configure the plugin to use our email marketing software as an SMTP server. In this article you will find several interesting informations. Trying to recover abandoned carts is essential for any online shop. According to an article in the magazine Entrepreneurs, 3 out of […]
The creation of a landing page should be done very carefully for any email campaign, especially when we try to get new subscribers. That is, when there is a great variety of aspects to be tested, verified and optimized in detail: position of the form, calls to action, data testers, etc. Unfortunately, many companies neglect […]
Firstly, it is important to note that all newsletters should have an unsubscribe link, this link should be visible and easy to use to comply with international and local regulations but some users don't use the internal link Mailrelay provides, (because their system has other opt-out options, for example) however, in some situations, you can […]
Today we will talk about another question from our readers. How can we create a newsletter to sell high-value machines? Our email marketing software is used by companies of all sizes and for all kinds of products. It is a very interesting topic. At first it may seem a much more complicated task than usually, […]
Our email marketing software is even more complete. From now on, you already can purchase packages from your panel, using our new system. Thus, your campaigns will no longer be paused for lack of credits, you can purchase your packages automatically, selecting the plan you want. You can purchase the packages immediately without having to […]
Some people still have the misconception that email marketing or sending a regular newsletter via email, is nothing more than a form of SPAM and totally useless for brands and their customers, so they fail to take advantage of an email marketing software. In fact this is far from true, there are numerous studies demonstrating […]
As you know, Mailrelay provides a wide variety of free newsletter templates so you can send your email campaigns. Many newsletter templates can be used to send RSS campaigns with the latest news from your website or blog. Furthermore, we recently added the option to use templates when creating RSS campaigns, as we have seen […]
The delivery rate of your email campaigns is a variable that depends on many factors. Every little detail can affect the final result. We have to be very conscious about all these points! And review all the aspects strictly. The truth is that it is a difficult task, since the ISPs don't usually send […]
