So ReturnPath, a leading email data consultancy, reported recently reported that “one in six emails never make it to the inbox“. And that’s worldwide– based on a sample of 500 million messages analysed as part of the company’s annual Inbox Placement Benchmark. How does that deliverability rate compare to sending printed item by good old […]
Testing your email marketing campaigns is so important. On individual campaigns, it helps you refine your content and get better results. And in the long term, A/B testing can help you identify the types of subject lines and content that your subscribers respond to best. And since your subscriber list is totally unique to your […]
Many users ask us this question. This post will serve as clarification and explanation of this concept. A spamtrap literally means a trap for spammers, but we will see a more technical definition, according to Microsoft: “Spamtraps are email addresses which are created and maintained by ISPs and blacklists for the sole purpose of catching spammers. Sending […]
Today we will see a simple trick that will help you check whether your newsletter would be approved by the best antispam. What is the best anti-spam? Your subscriber, of course! The subscriber is who ultimately decides whether an email is useful or not. If he should be getting this message or not. If it […]
Today we introduce a new feature to facilitate the management of multiple accounts. The option to transfer credits between different accounts. If you manage multiple accounts, when you need credits, if you have credits available in another account, you can transfer them to your other account in order to continue sending your email campaign. Can […]
So you’ve put a lot of care and energy into your latest email marketing push. You’ve carefully curated the customer segment you want to reach. And you’ve created a campaign you just know they’re going to love. It’s looking great. The graphics and HTML template are working beautifully together. Your subject lines and call to […]
Today we present a small new feature to automate another usual process, the change of contract dates. This is an improvement for customers using paid plans, and allows the Customer to perform certain tasks automatically, without having to contact our staff. In this case, you will be able to change the contract dates. When is it […]
Would you like to find out how to write compelling emails to convince your subscribers to buy from you? Would you like to be able to send a newsletter and start receiving order requests in a few minutes? And increase your sales during the worst months of the year for your business? It would be […]
If you have a Mailrelay account to work with our email marketing platform, even if it is free, you have a dedicated virtual SMTP server. This service is disabled by default, but you can enable the SMTP server in your dashboard. IMPORTANT Before activating the SMTP service you need to have properly configured the SPF […]
Today we want to introduce a small improvement for when you want to request the free upgrade of your account, if you use our email marketing platform. After following us on social networks, it is possible to get our fantastic promo and send even more free campaigns. Your free account comes with a default limit […]
