DKIM enabled by default on all new Mailrelay accounts

mailrelay , Invited guest @ Mailrelay

This is a very nice addition, although transparent to you, if you work with  our email marketing platform. We explained earlier in the article What is the DKIM system and how does it  works? , where we explain the key concepts of this configuration and the advantages of using it in your email marketing campaigns. […]

Setting activation emails in multiple languages

mailrelay , Invited guest @ Mailrelay

This improvement has been available for some time, but we will explain its operation in detail in this post. It is possible to custom the contact emails the system sends in the three languages we currently work with, (english, spanish and portuguese). In fact this is an interesting improvement of our [email marketing software]  that […]

7 ideas for creating a sense of scarcity in email marketing

mailrelay , Invited guest @ Mailrelay

Today I would like to discuss with you an interesting concept, and how we can apply this strategy in email campaigns. This is the Concept of scarcity, something that always attracted us, as human beings, because for most us, something scarce always has more value than something that is abundant, accessible or easy to get. […]

Emotional mass mailing, How to do it correctly?

mailrelay , Invited guest @ Mailrelay

What is emotional mass mailing? We will explain the concept using a small example, Do you remember your last vacation? I’m pretty sure that you do, we all remember these periods of joy with family and friends, when you can engage in activities you like, or that you cannot do at another time. Certainly if […]

Have you seen the new inbox by Gmail? How it will affect your campaigns

mailrelay , Invited guest @ Mailrelay

The Gmail team recently announced a new APP, called Inbox. This new option was not created to replace the one you use so far, but, it will be another way of reading and using your Gmail account. What’s different about the Inbox by Gmail and how it will affect your email marketing campaigns? For starters, […]

New API function for your email marketing, importing CSV

mailrelay , Invited guest @ Mailrelay

Until now, when you had to import subscribers to your Mailrelay account, if you had to do it via API, the only option available was to use the addSubscriber function, although its use was simple enough, for large volumes of subscribers the process could become slightly more complex. Therefore, our technical team has developed a […]

ReturnPath Certifies Mailrelay in its global whitelist

mailrelay , Invited guest @ Mailrelay

As you know, the Mailrelay team  loves email marketing, if developing an email marketing tool is not enough, we also advise our clients and write about this topic on our blog. We always want to improve, therefore, we have worked to get the Returnpath  certification for our own campaigns. Fortunately, we were able to rapidly increase […]

What is the best option to filter out inactive contacts? By opens or clicks?

mailrelay , Invited guest @ Mailrelay

Let us be clear, inevitably, some of your subscribers will lose interest in your newsletters. This is natural, regardless of the fact that you are sending to a list of registered contacts. Every time you send a newsletter you can see two things: 1) It is almost impossible to get a open rate of 100% […]

Mailrelay to conquer the email marketing industry with an ambitious free offer

mailrelay , Invited guest @ Mailrelay

Mailrelay is offering up to 80 000 emails per month to a database of 20 000 subscribers for free, with all the features available in the Enterprise version, with one of the most powerful tool on the market. An ambitious offer, that is revolutionizing this industry, where the free options never offer more than 5 […]

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