Inbound marketing is getting more popular by the year. In fact, 75% of companies now say inbound marketing is their preferred marketing approach, while only 25% prefer outbound marketing. For marketers who track campaign ROI, stats say inbound marketing provides a clear performance advantage over outbound. Meanwhile paid advertising, the most traditional of all outbound […]
Note from the Mailrelay team, it is highly recommended to perform the configuration explained in this article in your account This weekend I had a problem that i will not forget easily. I was preparing my weekly newsletter and whent to check the spam score, using the spam detector that Mailrelay offers… but the score […]
Have you ever wondered which mistakes the Star Wars characters would make If they were sending email marketing campaigns? Today we will solve this doubt. In Mailrelay, we have tried to analyze their email marketing styles to discover they most serious mistakes. Enjoy this article! + Palpatine (Darth Sidius) Known for: managing large email marketing […]
After sending mass mailing, for how long the newsletter will be effective? For how long the campaign will help us to get visits and conversions? One day? Two? A week? Indeed, the real answer may surprise you and make you change your mind, you may even stop thinking about email marketing as a short action, […]
That is not possible! From time to time we receive questions from people who want to use a Hotmail or Gmail account to create an account on Mailrelay and send mass laing using these accounts. Interestingly, Yahoo’s users no longer try to use it. They don’t ask, because it is no longer possible to use […]
Using copywriting techniques for your email campaigns will improve the open rate, increasing the chance that the user will read your emails, which will increase the conversion rate. Three fundamental aspects that we all want to see on our weekly reports. If we consider the fact that email marketing ROI is much higher than other […]
Incredible, I recently saw a landing page promoting a email extractor, as a secret tool capable of extracting thousands of highly targeted emails in minutes. What surprised me most was the prospect of getting highly targeted leads, thousands of email addresses in a matter of minutes. I was curious How could this tool find leads […]
This is an interesting question and I think it deserves a good debate. Sending an email isn't a very difficult task, software's such as Mailrelay make this process quite convenient and easy. However, in fact, it requires a lot of work , planning, testing, content generation, management, etc. It's not as easy as it sounds, […]
If you’re anything like me, you hate hearing this so early in the year. But if you didn’t plan your campaigns far in advance, you wouldn’t be much of an email marketer, would you? So I’m sorry, but I have to say it: Christmas is coming. Yes, the festive season is on its way once […]
If I ask how much email marketing helps to your digital marketing strategy, what would you respond to?
